Promote up-sells/cross-sells. You can even set up an autoresponder sequence for someone after they purchase and get repeat customers. Depending on the products you sell, you could offer an upsell, or cross-sell related products. For example, if someone buys a digital camera, you can offer to add a lens, a tripod, and other accessories to their order before it ships. Or, if you sell products that people buy frequently (like food or disposable items, like diapers), you can automatically send them offers for new items when you know they’re about due for another order.
I have applied much of my knowledge of digital and online marketing. But I also continue to stay busy learning new ways to make money online. Even as I’m writing this I’m also testing and tweaking three additional tactics. So the process is never finished and we grind on a daily basis. Each challenge is an opportunity to learn and improve for the next round.
Signup Forms: You can create a signup form for your website using one of hundreds of provided templates. There are many options for customization. Select from various form styles: inline, pop-over, pop-up, or lightbox. All utilize responsive design and will scale to mobile devices. You can also toggle Facebook sign-in, choose from several “Thank You” page options (including standard, audio, video, and no page), and select tracking options. AWeber provides both javascript and HTML code options, or if you just want to host your form with AWeber, they’ll do that too. You can also put a signup form on your Facebook business page.
That’s why, if you’ve been in the marketing world for any length of time, you’ll have heard the amazing value that email can provide businesses and marketers with when it comes to communicating with their customers. But, while email marketing is an amazing vessel for business’ marketing messages, it’s one of those tricky tools that not every knows how use.
As for email services, well actually there is a limit on how many emails you can send from a free gmail or yahoo account. Sending out mass emails is considered abuse of service by these free email service providers. Your emails will either end up in spam folder of your users, or they will not recieve them at all. It is also possible that your email service can suspend your account for violation of terms of use. This is why you need a third party email service.

Email marketing tools offer a wide selection of ready-to-use templates. They can save lots of your time, and you won’t need to worry about how your email will display across different devices. You can also use a drag-and-drop editor in your email system to design your template. Add blocks like images, social media buttons or text blocks, customize styles and other elements.
Clarity is key here. Your sign up form should explain the benefits of signing up for your email list, information about the types of content you’ll be sending (newsletters, product promotions, etc.), the cadence of your emails (i.e. weekly, monthly). When you define these expectations up front, your subscribers won’t have any questions about what they signed up for.
During my beta tests with Split Test Monkey, I found it simplifies things to make it easier to setup and fast without all the complex features.  I ran a list building campaign with cold YouTube Video SEO traffic for 16 days. I expected conversions at 4-10% or much lower because people didn’t know me. I tested two… “19.43% List Conversions and $4985 in Revenue?”
Just wanted to thank you for doing what you do to share your experience with those of us who are new to the world of freelance writing and blogging for income. I’ve been blogging for about 5 years but my initial draw was to connect on a more personal level. So my heavily visited blog is all personal stories of the random life experiences I’ve had or rants I go on about (you can check it out if you like my name is linked). Recently I started blogging tips for self-publishing Writers of fiction as I self-published my second book last month. But secretly (okay, not so secretly) my main passion is writing about myself. Probably sounds nuts but my goal with my personal blog was to get it all out there then pick from the fifty or so stories that really told the reader who I am and compile them into a memoir of sorts. Hell, it worked for Jen Lancaster! Anyway, your blog has become my favorite morning and afternoon read as I research ways to make my writing talents work on a career level and I plan to keep reading! Thanks again! 🙂
“Email automation is the lifeblood to our businesses. Whether we are using a ‘Welcome Series’ for new subscribers, an invitation series for people requesting access to our products, an ascension series for transitioning a lead to a buyer… we are constantly using automation to create more touchpoints with the prospect/customer.” – Justin Rondeau, DigitalMarketer 
This guide will surely help you in creating your own sales funnel. Sales funnel is an important part of the business and is surely beneficial. All you have to remember is that the largest community of customers goes at the top and the final output comes at the bottom. So make sure that every step is followed consistently as it will help you reach desired business and sales goals.
Your products have always impress me, especially how you took a product, completely redesign and repackage to make it look unique and professional. Your products have helped me build a huge mailing list, generate sales and even set up membership sites to conduct e-courses. Please continue to keep up your good work and quality of your products. Take care! - Eric Tan
Use it as a lead magnet/free mini-course. You can also use an autoresponder as a lead magnet to attract new subscribers to your email list. This is commonly done in the form of a free “mini-course”, or a free “challenge”, which promises to deliver a series of emails containing lessons (or other valuable information) over the course of several days or weeks. There is a high perceived value with a mini-course or a challenge like this, which makes it a very effective lead magnet.
Advanced: When people subscribe to my list, I can create a main course and then invite people to self-select into the various interest areas that are relevant to them. For example, if you are tired of spinning your wheels and don’t know what to do next in your business, and you click a link related to that, you’d then get tagged as “Nurture: focus and planning” and that would then automatically unsubscribe you from the main course, and put you into a new course designed to provide you with value that could help you figure out your next steps and get focused.
Do you want to make money online? All this talk of disruption, global economy and being able to “work from anywhere” has finally got you thinking seriously about making a change. We live in a global economy and the tools are in place to make new things happen. Heck, Canada just legalized smoking weed across the entire country! The smell of change is in the air and you’re ready to spark up on these Internets.

Litmus recommends around 50 characters. Yes Lifecycle Marketing says emails with subject line up to 20 characters have ethe highest average open rate, unique click rate, and click-to-open rate. An analysis from Retention Science found that subject lines with 6 to 10 words results in the highest open rates. And Return Path advises using 61 to 70 characters.
In closing I signed up with verticalresponse.com and in 2 sec I had an email from the CEO with her photo and a phone number to call if I had any support related issues, and no joke, in literally 10 min I had built my mailer and sent it out to 8500 customers – they did not hold it for a while, or send just a few test mails; it was done and sent and reported on in less than 30 min! MailChimp.com take note: That is how you do it! (reports not bad either)
Pam, we are sure JetPack has nice features and all but it allows you to add a blog / comment subscription module only. On the other hand services like MailChimp and Aweber are professional email service providers offering many powerful features which allow you to really benefit from the email list you are building. As far as simplicity is concerned, we are slightly more inclined towards MailChimp, they have a great user interface even for absolute beginners, they have excellent documentation, and lots of resources to learn how to use each feature available.

Hi I have recently been looking into them both trying to decide which one to go for. Am I right in saying that Aweber offer more services than mailchimp or are they just openly advertising more? I am really confused about which one to go for. I like the look of aweber more however I am trying to figure out if it is worth the price difference. Thank you in advance. Found your comparison very helpful. 🙂
Hi Harsh sir, you have described all aspects very nicely. I am working with an email marketing company and we use the shared servers to send mails in bulk. But the methods of ESP’s like you have mentioned here can make good revenue i guess. I am planning to start affiliate marketing by my own. But lacking with some knowledge as i am beginner, so please guide me with the best articles or some sort of reading materials. Thank you
With Aweber however, this is not that easy to do. With Aweber, each and every one of your subscribers is tagged with a message number which indicates which followup emails they have received already. To prevent a subscriber from receiving a specific followup email, you must set the subscriber’s message number to be higher than the email sequence number.
Don’t sell sand in the desert. Even if you use an award-winning design and have the best deals on the market, you won’t be successful if you don’t get the right offers to the right people. One-size-fits-all messages are not effective or profitable. Imagine that you provide a free trial of your software although your subscribers are already your clients. Or, that you want to sell sausages to vegans.
I basically had to download the javascript from their site, figure out how their code was written and then tailor it to how I wanted it. Otherwise, I would have been limited to their templates which I didn’t really like. In addition, the Aweber popup code didn’t work properly across all web browsers and I had to fix this manually. (Updated: This problem has been rectified)
The usability of most of the site is actually not bad; I even like the design look and feel. However, the signup process is where I had (and am still having) trouble with. Just simply getting a reply from them on anything takes hours and hours, but when you look search usability and mailchimp.com, they are all kinds of busy writing blogs about their mobile usability testing and how great they are. So they are so focused on their mobile they forgot that the #1 focus should be getting new users fast, and keeping them with good support… what a JOKE! Mailchimp.com is usability and customer support FAIL!
I just wanted to say that for those of you who are searching for a reputable and reliable company, look no further, this is the one. I have gotten A+ products and customer service from them. When you buy their products, you will make money with them. How much? I can't say, it all depends on you. I am telling you though, these guys have awesome products. Look no further. - Jeff Osborne
Video has to be included in your marketing mix. So review your content and think about how you can turn it into a video. This could be animated video, something you shoot with your digital phone, or even hiring a production crew for a customized shoot. The return on investment can more than pay for itself as a well planned video can provide benefits for years.
As you can see, these emails are scheduled to be sent to our subscribers after a certain amount of days of them being subscribed to us. We’ve more emails that are sent during this period too, and it means that once someone subscribes to our newsletter, they’ll receive consistent messages from us (but not excessively, or too little) from the very beginning.
Like many of you, I once too was caught in the Corporate America rat race.  I started out in engineering and climbed the corporate ladder into a few executive leadership positions among some of the most respected Fortune 500 companies such as Allied Signal, Worthington Industries, and Emerson Electric only to find myself unfulfilled and dissatisfied…

With your one person in mind, create an editorial calendar around those conversations and challenges they’re having. Try to work with one theme at a time, so that you can pull 3 or 4 of your posts into an ebook or slideshare later on. Writing in themes also helps brand your content because you can create a journey for your readers (almost like a free course).
Note: it needs to be said that Aweber has *just* rolled out a new beta upgrade called Campaigns which I would assume, aims to do some of these features. I received my invite just as I was making the switch to ConvertKit, so I haven’t tried it. It may do the trick. That said, some of the other features I dislike about Aweber are still relevant, so regardless of this new feature, I’m staying put with ConvertKit.
We understand how overwhelming and confusing this could be for a new user. But you will soon find out how useful it would be for you in the future. We would recommend you not to cover every thing quickly. Focus on building your site, bringing visitors, posting content. When you are stuck at something, focus on that specific problem and try to solve it using tutorials on our site or else where.
First of all you need to sign up for a free account at MailChimp. Here is the signup link (Aff. link). Once you have signed up, and logged into MailChimp dashboard, you will be seeing a screen similar to this, and click on create a list. The good thing about MailChimp dashboard is, it’s interactive, so you will not find any issues with getting started with it.
To manage expectations, it’s a good idea to send your subscribers a quick follow-up email immediately after they’ve subscribed. This is an optimal opportunity for you to, not only thank them for subscribing, but to also to introduce yourself, send them material that you think they’ll be interested in as new subscribers and remind them how often to expect your messages. Almost all email service providers give you the option to create an autoresponder workflows (something we’ll talk about a little bit later), so use it!

Split testing is one of those tasks that I’ve always hated because of how complicated and time consuming it is. I knew it was important but man, was it difficult to get right…that is, until now. Like all of Promote Labs software Split Test Monkey takes a really complex task and makes it “point and… “Split Test Monkey takes a really complex task and makes it “point and click” easy.”
When choosing a theme, focus on something that is clean and uncluttered. Please refrain from going for anything particularly striking or “flashy” – it’ll typically result in a blog design that is not conducive to reader retention. Social Triggers is a great example of how a clean and simple design with plenty of whitespace offers an experience that is easy on the eye.
I have used both, and I agree with your analysis. The great thing about MailChimp is that it lets you see the email in different clients. That is really the hardest thing about sending emails. However, you can use that service without doing everything else through MailChimp. Also, once you get the hang of it and develop templates, it no longer is much of an issue.
The funds you deposit with a futures commission merchant may be invested by the futures commission merchant in certain types of financial instruments that have been approved by the Commission for the purpose of such investments. Permitted investments are listed in Commission Regulation 1.25 and include: U.S. government securities; municipal securities; money market mutual funds; and certain corporate notes and bonds. The futures commission merchant may retain the interest and other earnings realized from its investment of customer funds. You should be familiar with the types of financial instruments that a futures commission merchant may invest customer funds in.

We hope that you’ve found this email marketing guide useful. As you can see, with a couple of smart moves, you can create a cycle in which your mailing list is continuously going to grow. As the market is constantly changing, remember to use one of the abovementioned tools, as they will make it much easier for you to test, experiment with and optimize your email strategy for the best performance.
I’ve worked with Promote Labs now for over 11 years. Year after year Jeremy and Simon have landed at the top of my leaderboards for Internet Marketing products with a strong emphasis on Video Marketing. These are VERY competitive leaderboards with sales hitting both six and seven figures. The additional effort that they put into… “Solid Killer Promotions Year After Year”
Basic: Each week I send out an email about my latest podcast episode. Now, I create a rule that says that if they click on the link inside my email (sending them to my show notes page), they get tagged as Interest: Podcast. That means, should I ever want to send an email to those that I know are interested in my podcast, I can just select this tag. Easy.

AWeber is pretty close-lipped about their security measures; while there is a very short section on security in the company’s privacy policy inviting readers to contact the company for details, I did precisely that and was simply told they couldn’t discuss security measures for security reasons. (I find the argument unconvincing, given the basic security information freely available on competitors’ sites.)
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