We hope that you’ve found this email marketing guide useful. As you can see, with a couple of smart moves, you can create a cycle in which your mailing list is continuously going to grow. As the market is constantly changing, remember to use one of the abovementioned tools, as they will make it much easier for you to test, experiment with and optimize your email strategy for the best performance.

Tip: We often suggest that you mention what you’re going to talk about in your subject line. However, Nathan Latka of Heyo once told us in a webinar that he usually goes for a really short subject line that provokes curiosity. (He claims he has even used knock-knock jokes.) In the right context, something like “Hey …” can be surprisingly effective. The casual and familiar tone coupled with the slight recognition of your email address may be enough to prompt an open.


If someone uses my e-mail address in an online mail shot (that they got with my consent) but have contacted me and not blind copied my e-mail in with others – essentially sharing my data with others – am I then able to use these e-mails for my own benefits in a mail shot (whilst ensuring all addresses are blind copied) but also ensuring there is an opt-out option in my e-mail
Examples include a welcome email sent as soon as a new client signs up to your list of contacts, followed a few days later by an informatory email discussing the products and services you offer, then an email informing on current offers, and so on. You could also create different series of post-purchase emails, based on the type of product the individual purchased.

Thanks again for another fine quality product. I have been a member of quite a few of your email lists and have purchased a lot of your products also. One thing I can say is they all are very thorough, informative and you over deliver. I have dealt with a lot of online marketers but there are very few like you who deliver such value and so quick to respond to e-mails. You are someone I know I can trust and that is very important in this business. Thanks again and hope to be able to meet you someday. - Rick Sorrels
Even my team members, who are much smarter than I am, couldn’t get a grasp of it as quickly as I wanted them to. Although the help I hired was amazing, that company wasn’t a part of Team Flynn like my other teammates. They would never think to change things here and there on their own for the benefit of the brand and what it stands for, because that’s not what they’re paid to do.

Follow-Up Series (Autoresponders): In addition to one-time email blasts (called Broadcasts), AWeber allows you to create chains of autoresponders (campaigns). An example would be a welcome email which is sent to each new subscriber who signs up, then a series of weekly “How To” emails explaining the various applications of your product. You can set the interval between these messages to anywhere between 0 and 999 days. You can also start subscribers at different points in the cycle if you wish (so for instance, if you had a separate signup form for advanced flying widget users, you could start them on #5 of your series (“New Applications of Flying Widgets”) instead of #1 (“What is a Flying Widget?”). You can set up separate follow-up series for each list, and you can copy them between lists. You can even set it to stop sending messages once the email has been opened.
After paying a professional $1000 to split test our first product launch, we knew the practice was a solid investment as our sales increased dramatically. But for our recent Keyword Supremacy launch, we decided to test out Split Test monkey to see if we could somehow pull off split testing our live traffic ourselves and… “All We Have to Say Now is WOW!”
Kyjean Tomboc finished nursing school but found joy in plucking and stringing words to ​create value-driven content for brands in the health, life sciences, and lean startup niches. She loves everything strategic in creating content -- from CRO to SEO to SMM to UX (the Internet sure loves acronyms!). Her current obsessions include the human gut microbiome, A/B testing, and Benedict Cumberbatch. Kyjean is also a seasoned trekker.
This is the absolutely best course I have ever found. It is packed full of tips and ways to learn to create your own products. Quick and easy videos give one all the information needed to start selling instead of buying all those shiny objects that drain you bank account. Cannot say enough good words about it! Going through it like crazy so I can finally begin selling my own products. - Cassandra Cholaki
Aaron simply goes beyond all my expectations overdelivering all the time, taking internet marketing to the next level. Time and time again his content amazes me and blows me away. And I instantly get so many ideas on what to do with their unique materials. If you are interested in increasing your web presence, building a better internet business, etc. do yourself a favor and find what you´re looking for immediately. I definitely encourage every serious online business entrepreneur to check out what they can do for them. Keep up the good work. - Bill Carter

It is vital to publish whatever content you have should get published on social media. For that, you need to have a pretty good online presence. Publishing various updates on Facebook, Instagram will drive the audience towards your page. It is important to have an online presence, because people like to see what the brand actually offers. So building a fair presence on social media will boost a step towards creating the sales funnel.

As you can see in the flowchart above, when someone subscribes to this particular form, they go through a confirmation sequence. Once confirmed they get “tagged” as having signed up for my eBook, and then they are directed to a specific thank you page. If they are already confirmed on my list, they skip over that part and just go directly to the thank-you page.
That’s it, and now you have successfully created your first Email list using MailChimp, and you are officially in the way of becoming an Email-marketer. The good thing about Mailchimp is; it’s design and every field is interactive, so even if you are new, you will never be lost. More over, you can always ping their support for any help, or search for tutorials like this to learn more. You can take advantage of any of these WordPress Email marketing plugins to quickly integrate MailChimp on your blog.
Do most people open your emails on desktop or mobile? Email messages opened on a mobile device have nearly doubled over the past 5 years, while emails opened on an internet browser have dropped 26% in that same timeframe, according to a study from Return Path. If you find your list trending toward mobile, too, then aim for short email subject lines (35 characters or less). (Not sure how your audience reads your emails? Services like Litmus and Email on Acid can track which devices your subscribers are reading their emails on.)
Every time you publish a new post, let your subscribers know about it. Also keep them updated on new offers and specials. Create a private page on your website with a video filled with exclusive tips just for them. Engage with them and ask them questions to find out more about their needs. This way you’ll stay top of mind, plus you can use the feedback to shape future products.
I am not a business selling anything yet but for MailChimp I have to give a business address that will be shown in the newsletters. I dont wanna give away my private address as well but how can I still legally (with the opt-in and everything) collect email address and be able to send newsletters? Would you still recommend MailChimp for strategic purposes or do you have any other ideas?
If someone uses my e-mail address in an online mail shot (that they got with my consent) but have contacted me and not blind copied my e-mail in with others – essentially sharing my data with others – am I then able to use these e-mails for my own benefits in a mail shot (whilst ensuring all addresses are blind copied) but also ensuring there is an opt-out option in my e-mail

So with these factors in mind, I had been staying put with Aweber because they met a number of these criteria. But I knew that I really wanted to up level my email marketing and put more customized sequences and automation into place so that the user experience could be much better, and I would have a clearer picture of my audience and what they want from me.
One thing that one must not forget is also integration with your existing website. If your running on Joomla, WordPress, Drupal or such likes, better you find how the user integration will go with your CMS and one of those email services. You don’t want the client to have to register for your autoresponder on one form and then have to register a second time for your website! You may find that plug-ins to do such things might restrict your choice, check it out first or consult with your webmaster!
Before you can send AWesome emails with AWeber, you'll need someone to send it to. The easiest way to begin building your list is to import contacts that have opted-in to your email list, or gave you permission to send them emails. These could be subscribers you've emailed from another provider, or a list of contacts that you've built through your business.
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