Let me say right out of the gate, that I would still recommend Aweber to business owners. It’s a great solution and is well regarded in the industry, particularly for their rigour of asking for the double opt-in to minimize spammers and assure permission (this is where a subscriber has to confirm via email that they do in fact want to receive information). It’s reasonably priced, and has many of the basic features needed to do good email marketing. MailChimp is comparable too – however, despite my love for their awesome branding, it lacks features that even Aweber has down. It’s great for a basic business owner.
Kyjean Tomboc finished nursing school but found joy in plucking and stringing words to create value-driven content for brands in the health, life sciences, and lean startup niches. She loves everything strategic in creating content -- from CRO to SEO to SMM to UX (the Internet sure loves acronyms!). Her current obsessions include the human gut microbiome, A/B testing, and Benedict Cumberbatch. Kyjean is also a seasoned trekker.
With its user-friendly templates, anyone who's dipping their toes into email marketing waters would love Vertical Response. Each campaign that you published with this software may be hosted for free online, allowing you to share links of previous campaigns even to non-subscribers. If you want to design your own emails, you can quickly make your own through the in-app image editor with filters and special text options.
Under #2, be careful with popups or modals that cover other interactions, Google will now penalize this kind of activity on mobile. I suspect we’ll now see persistent banner style replacements on mobile (a strip across the top of the site that doesn’t scroll off the page or disappear until you close it or sufficient time has elapsed without interaction.)
If you’ve been following along from the beginning, you have now learned how to grow your email list to epic proportions, you’ve segmented your list so that your emails are highly relevant to each individual subscriber, and you’ve learned how to send amazingly effective emails that have a high open-rate. Now you are ready to automate the process and turn your campaigns into money-making machines!
So with these factors in mind, I had been staying put with Aweber because they met a number of these criteria. But I knew that I really wanted to up level my email marketing and put more customized sequences and automation into place so that the user experience could be much better, and I would have a clearer picture of my audience and what they want from me.
Since finding your great IM teachings and fantastic products I can honestly say my business has been taken to the next level. My lists are growing faster than I ever imagined possible! I now feel - no - I now know - I have a real online business – thanks to you I have access to fantastic products. Every week you seem to release a new product – which is great for me I will never be short of products to promote. I would like to thank you for this Golden opportunity - I totally believe if I can’t make money online now there is something seriously wrong with me! - David Knight
With Aweber, it is very easy to sort through your list to find out who hasn’t confirmed. But as far as I can tell, there’s no way to send out an automatic reminder. However, you can do this manually since you have their email address. Plus I believe you can tell if they’ve even looked at the confirmation email so you can sort out who you want to remind vs someone who is truly not interested anymore.
Open rate shows a percentage of total recipients that viewed your email. You can track it in HTML emails that include a transparent image (a tracking pixel). When it’s loaded, an email is tracked as open. This metric isn’t 100% accurate. As mentioned earlier, some email providers block images, and a user needs to enable them to see the visual elements.
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Note: it needs to be said that Aweber has *just* rolled out a new beta upgrade called Campaigns which I would assume, aims to do some of these features. I received my invite just as I was making the switch to ConvertKit, so I haven’t tried it. It may do the trick. That said, some of the other features I dislike about Aweber are still relevant, so regardless of this new feature, I’m staying put with ConvertKit.
One of the best features of AWeber is the ability to create a series of emails that are automatically sent out to new subscribers. This allows you to create an eCourse or some sort of introductory guide for your latest subscribers. This is fantastic as you can market it as an incentive for people to subscribe (e.g. subscribe and get our free 7 day eCourse) and once setup, you can leave it to be sent out automatically.