Finally, you can optionally include “automations” with your broadcast. Automations are a simple way to automatically add or remove tags when your subscribers do certain actions, like open the email or click on specific links. Adding and removing tags are important when creating segments, or subscriber groups, and triggering automated email campaigns.
AWeber is an easy-to-use email marketing tool that allows business owners and entrepreneurs to cultivate relationships with their customers. Since 1998, AWeber has been the email engine powering the growth of organizations around the world, including leading sites like Social Media Examiner and ProBlogger and industry influencers such as Peter Shankman and Ann Handley.
MailChimp does not allow content that references the terms “make money at home”, ‘get rich quick’, or other similar terms. These keywords overlap keywords used by ISPs and SpamCop organizations to block content associated with spammers from those industries. This generates too much risk for us to encounter automated spam filter blocks for all of our customers.
As with most ESPs, you’ll need to certify that any list you upload is permission-based and conforms with the provider’s anti-spam policies. AWeber takes this a step farther than some. You will need to enter the source of the email list when you upload it, and AWeber requires confirmed opt-in for all addresses. This means your first email will have to be a request for your subscribers to confirm their subscriptions. Anyone who doesn’t confirm can’t be on your list. (AWeber does allow some exceptions to this rule if you have a list that has already gone through confirmed opt-in with another ESP.)
Hi Steve, I think I might have been Asian in a past life. Lol:) Signed up with Mailchimp for the same cheapskate reasons as you. Finding it OK but always wonder what I’m missing as all the “pros” use Aweber. Can you tell me with Aweber are you able to manually look at people who signed up but haven’t confirmed and then send them a polite reminder? Mailchimp seems to be missing that and I always wonder how many people I’m missing because of that!
We also had our account blocked last year but they never told us why. We don’t sell anything via our newsletter. We don’t even talk about how to make money (that’s not our field). We write about business news and part of our CRM initiative. We sent several email inquiries to them. All were ignored. We ended up setting up a new account and reimporting all of our lists.
Thanks for bringing that up. It’s about time I redid that book cover as it was the first ebook I ever wrote. But when it comes to email marketing, you shouldn’t have to look over your shoulder wondering if you are going to get banned or not. Some of my other blogging colleagues have noticed higher delivery rates with Aweber over Mailchimp which I didn’t include in the article either. Ultimately, if you are going to do any sort of affiliate marketing, Aweber is the way to go. It’s not worth taking the chance of getting banned.
Basic: Each week I send out an email about my latest podcast episode. Now, I create a rule that says that if they click on the link inside my email (sending them to my show notes page), they get tagged as Interest: Podcast. That means, should I ever want to send an email to those that I know are interested in my podcast, I can just select this tag. Easy.
But that doesn’t mean everyone wants to hear about everything and the exact moment I want to share it. My clients and readers who are in major growth mode with their business don’t necessarily need to go through my comprehensive planning program, My PRO Plan (or the content I write around it). They’ve got a plan, and their focus is on growth strategies and developing their leadership skills.
Follow-Up Series (Autoresponders): In addition to one-time email blasts (called Broadcasts), AWeber allows you to create chains of autoresponders (campaigns). An example would be a welcome email which is sent to each new subscriber who signs up, then a series of weekly “How To” emails explaining the various applications of your product. You can set the interval between these messages to anywhere between 0 and 999 days. You can also start subscribers at different points in the cycle if you wish (so for instance, if you had a separate signup form for advanced flying widget users, you could start them on #5 of your series (“New Applications of Flying Widgets”) instead of #1 (“What is a Flying Widget?”). You can set up separate follow-up series for each list, and you can copy them between lists. You can even set it to stop sending messages once the email has been opened.
Avoid jargon, buzzwords, and acronyms. Writing copy for emails or landing pages is different than writing the academic research paper. Marketers should cut down on flowery language wherever possible. Use a conversational tone. Check your text with the Hemingway App. Don’t worry; replacing big words with common synonyms won’t make you look uneducated. Most people in the United States read at a 7th-8th-grade level.
With Constant Contact, you can build your email lists from your company website or even from your Facebook page. More than just an email tool, Constant Contact has plenty to offer apart from sending emails including managing blog content, event management, online survey tools, and coupon creation. It also offers a comprehensive set of real-time reports.
One of the challenges I’ve had with email marketing is figuring out exactly what to offer and when. I’ve tried the pretty HTML newsletter, but it felt like overkill at times and a little dated (there are of course a few awesome ones out there, but it just never felt like me). I tried taking an ‘e-letter’ approach but felt overwhelmed with creating original content for the newsletter on top of the blog. And more recently, I’ve simply been sending out broadcasts when a new blog or podcast is published. And this is all fine.
I was diligently serving my small (but growing) list with useful advice, information and excellent articles. I had great response from people in my list and I was extremely careful to send useful information related to my niche. Why do they think I am a risk ? I don’t know as the Chimp wouldn’t say ! Maybe they are doing too well and they need to cut down the number of their customers
But honestly, we think you'll love the membership. There's simply too much valuable information inside (300+ videos plus updates) that it would cost you more to leave this deal behind. And we think you'll love the training so much that you'll want to remain a member. Secure your spot now for lifetime access and we'll look forward to seeing you inside the members area!
An award winning serial entrepreneur running multiple online businesses with 5 figure income. He is the founder of Webfanzine Media which is the parent company of the largest WordPress carousel portal named SliderVilla, Most popular documentation plugin named Documentor. He is also the founder of PurposeThemes, the largest multi-author WordPress theme review portal with 2,000+ premium and free themes. He spends most of his time on marketing these products and helping new people getting on the most popular CMS platform i.e. WordPress. Sometimes he blogs on Internet Techies which servers 300K+ visitors per month.
Thank you for a detailed comparison of MailChimp and Aweber. I think it’s a nice idea to also have an in-house email software like this one http://easymail7.com in addition to the account with a remotely hosted email provider like MailChimp or Aweber. In case of a sudden account suspension by the ESP, you would not lose contacts, emails, autoresponders etc, and would be able to continue email marketing using the in-house email software.
This blog post is the third installment of our new series, The Ultimate Guide to Email Marketing. For eight weeks, we’re featuring a new article that covers a specific area of focus in email marketing! Last week, we wrote about planning your email marketing strategy. This week, it’s all about list growth! Want a sneak peek into the content? Check out The Ultimate Guide to Email Marketing.
One thing that one must not forget is also integration with your existing website. If your running on Joomla, WordPress, Drupal or such likes, better you find how the user integration will go with your CMS and one of those email services. You don’t want the client to have to register for your autoresponder on one form and then have to register a second time for your website! You may find that plug-ins to do such things might restrict your choice, check it out first or consult with your webmaster!
And that was that. I didn’t really get any help afterwards, but I trusted that most of them were getting through because my broadcasts were being replied to, and I just hoped it was just some bug or internal error and not actually brakes being put on my emails. I was again, appreciative of the quick call to attention, but was still left hanging a little.
On the flip side, Aweber’s method of managing followup emails allows me to know exactly which subscriber has received which follow up emails and when. With MailChimp, I really have no clue who has or hasn’t received a particular email. Overall, I kind of prefer Aweber’s method of managing follow-ups but it is basically a wash depending on your preference.
That’s it, and now you have successfully created your first Email list using MailChimp, and you are officially in the way of becoming an Email-marketer. The good thing about Mailchimp is; it’s design and every field is interactive, so even if you are new, you will never be lost. More over, you can always ping their support for any help, or search for tutorials like this to learn more. You can take advantage of any of these WordPress Email marketing plugins to quickly integrate MailChimp on your blog.
With Aweber however, this is not that easy to do. With Aweber, each and every one of your subscribers is tagged with a message number which indicates which followup emails they have received already. To prevent a subscriber from receiving a specific followup email, you must set the subscriber’s message number to be higher than the email sequence number.
Every business needs a plan and every business need a sales funnel to reach to their apt audience. So creating your own sales funnel according to the requirement will help a lot in understand your business strategy. Now that you have created your digital marketing campaign, you have to plan your sales funnel as well. So here is a simple guide of how you can create your own sales funnel to drive the predicted results.
Slide in form – This is a less invasive form than a pop up, but still helps capture your visitors’ attention when they are scrolling through your content. As they make their way through your content, a slide-in form will appear about 3/4 down the page. This is the perfect time to get people who are engaging with your content to sign up for your list.
AWeber has a lot to offer, especially to companies that frequently utilize autoresponders. The autoresponder series set up was among the most intuitive and simplest I’ve ever seen…and of course, once your series is set up, you can allow it to run in the background with no further actions on your part. The WYSIWYG editor has some nice features and recent updates have improved the email design experience significantly. The analytics and reporting capabilities are a step above par, as is AWeber’s number of integrations.
Now, you can automatically send highly relevant emails encouraging them to buy the product or service they were considering. Customers who received multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one followup email, according to Experian. Try sending the first message one day after, a second message 48 hours after, and possibly a third message within three or four days of abandonment.