AWeber is an easy-to-use email marketing tool that allows business owners and entrepreneurs to cultivate relationships with their customers. Since 1998, AWeber has been the email engine powering the growth of organizations around the world, including leading sites like Social Media Examiner and ProBlogger and industry influencers such as Peter Shankman and Ann Handley.
Let your recipients know what you want them to do (sign up for a trial, claim a discount, etc.). An ideal call to action should draw attention, be clear and, of course, be clickable. Design a big button, so it’s easy to click on mobile devices. If your email is long, add another call to action, so your subscribers don’t have to scroll to find it. Make a CTA copy compelling.
Migration can actually be a major pain in the ass. Although according to aWeber my list was “substantially clean” but I still needed to get all my readers to reconfirm their subscriptions. After a week I’m still waiting for 70% of them to reconfirm. NOT happy. If I stuck to mailchimp I wouldn’t have had these problems. (Their support guys are good though.)
The next stage is of interest. Those who are still associated with the product are interested in it. So those become the active prospects. They try to search about the product on Google. So that is when being a company you get a chance to showcase the engaging content to the interested audience. In this way, the interested user, starts following the brand on social media and tries to gather information.
After reading through lots of your tutorials I feel like I’ve made an real error in starting my blog on WordPress.com rather than through a 3rd party and install wordpress myself. What do you suggest as now I am worried about my blogs performance, security, look and getting people in the door. I feel I’ve totally underestimating the amount of work to be put in behind the scenes and not just get it up, keep it simple and start writing. I wasn’t expecting to be making money off blogging but perhaps down the line I might wish to expand and obviously that would be extremely difficult after how I’ve set my blog up.
If you’d like to check out ConvertKit, my referral link is here [Full Disclosure: I’m a compensated advisor and an affiliate for ConvertKit], and if you have any questions about ConvertKit, both Nathan and I will be actively popping in and out of this post to reply, however we’re currently at the LeadPages conference in Minneapolis so we may be slow to reply at first.
AWeber has a strict and comprehensive anti-spam policy in order to keep its deliverability rates high. Upon signing up for an AWeber account, you must certify that your list is permission-based and meets the company’s anti-spam standards. In addition, before your first mailing, you will need to send a subscription confirmation to all your subscribers. Anyone who doesn’t confirm their subscription cannot be included on your list. (This is known as confirmed opt-in.) AWeber will sometimes make exceptions for lists which have already been through that process and have a proven history with another ESP.
AWeber offers three email editors: a drag-and-drop WYSIWYG editor, a plain text editor, and an HTML editor for those who prefer to code their own emails. The WYSIWYG editor is pretty easy to use and allows for a fair degree of customization, though not quite as much as I would have liked. You can insert a simple “Click here” button, coupon, logo, or signature with the click of a button. Social share buttons are easy to generate once you link AWeber with your Facebook and Twitter account. Drafts are autosaved every two minutes, and you can see a list of previous versions (so that if you accidentally delete something, you can usually retrieve it).
Here’s what you do. Optimize your profile, especially your headline and Summary. Then use your customer avatar to create a Prospect Profile. Start sending sending out connection requests to people who match your criteria. Since you’re reaching out to people who don’t know you, they will first glance at your profile before accepting, which is why you want to make sure your summary is compelling.
AWeber is a fantastic tool to have in your arsenal. As well as all the features that we have listed above, you will be able to view detailed reports to see how your; opt-in, click-through rate, new subscribers, etc. are performing, setup slit testing to see which of your opt-in boxes works most effectively, manage all your subscribers and much more!
Wow, I am so glad that I ran across your review. I recently received the same ban from Mailchimp after sending out several mailing lists and finally building. I only have 116 subscribers, but that is awesome for starting from nothing if you get my drift. Anyhow I send out mailing list for focus group opportunities. I dont sell a thing and sure enough Mail chimp banned me and our group from simple sharing. I am in the process of scrambling for a new mailing list company because my last mailing list was not sent out and now my subscribers are missing out on some really awesome opportunities. I will be sure to check out Aweber TODAY and send out my focus for cash mailer. Hopefully the integration and transition will run smoothly. I have to get my list asap. Have some time sensitive focus group opportunities that are paying really high here in CA right now. Thanks again for this.
Personally, product creation is something I've always enjoyed. Still, it can be hard at times to come up with ideas for new products that are unique, or have a unique twist to them. Even an experienced and creative individual can learn a lot from this video series. I know I did. I especially appreciated the lessons on product pricing, how to get testimonials, and creating multimedia packages. Not to forget the sources for ideas, which are priceless! Once again you've knocked it out of the ballpark with this one! Thanks! - Karen Denning
When it comes to another significant feature, email deliverability, both AWeber and GetResponse perform the same way. Both of them claim and offer about 99% email deliverability rate. The email deliverability option finds out whether or not any spam elements are present in the mails that you send. When you use either of these email delivering services, their spam checkers check your emails automatically and assign a spam score to them so that you can find out whether your emails will be marked as Spam by different ISPs.
In this next section we’re going to get more detailed about setting up your blog. Whenever I ask an audience “how many of you have a blog?” I’m always amazed at how few people raise their hand and say yes. I’ve asked business owners of all types. Hair salons, HVAC, chiropractors, not-for-profits, freight forwarders, crypto and the majority are missing this tool.
If you’ve been following along from the beginning, you have now learned how to grow your email list to epic proportions, you’ve segmented your list so that your emails are highly relevant to each individual subscriber, and you’ve learned how to send amazingly effective emails that have a high open-rate. Now you are ready to automate the process and turn your campaigns into money-making machines!
With Aweber, it is very easy to sort through your list to find out who hasn’t confirmed. But as far as I can tell, there’s no way to send out an automatic reminder. However, you can do this manually since you have their email address. Plus I believe you can tell if they’ve even looked at the confirmation email so you can sort out who you want to remind vs someone who is truly not interested anymore.
It’s one of the most effective marketing approaches because a person who decides to share their information with you shows that they are interested in your blog or business and what it is offering. With this in mind, it is clear that the person is also willing to buy your products or services, explaining why email marketing has high conversion rates.
The problem is that your list is so big (both long and we were working with a lot of columns and a few equations) that Excel on my computer couldn’t handle it. I have a ton of memory on my computer, but it wasn’t sufficient. For example, when I tried a simple task like sorting the list, it would take several minutes to process the operation. I would literally click ‘Sort’ and then go and work on another task for a while.
Litmus recommends around 50 characters. Yes Lifecycle Marketing says emails with subject line up to 20 characters have ethe highest average open rate, unique click rate, and click-to-open rate. An analysis from Retention Science found that subject lines with 6 to 10 words results in the highest open rates. And Return Path advises using 61 to 70 characters.
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When choosing a theme, focus on something that is clean and uncluttered. Please refrain from going for anything particularly striking or “flashy” – it’ll typically result in a blog design that is not conducive to reader retention. Social Triggers is a great example of how a clean and simple design with plenty of whitespace offers an experience that is easy on the eye.
Don’t hit a send button without proofreading and testing your campaigns. Email with spelling and grammar slips will feel rushed and will make you look unprofessional. Sometimes when you work on something for too long, it’s easy to miss small mistakes. Make sure that all links work correctly. I recommend that you always send a test email to a colleague or a friend to read it first. Or, take a break and come back to check your email later with a fresh mind.
With that said, I’d like to offer up perhaps the most useful piece of advice that I think can really help you to create great content. It is simply this – be personable. You shouldn’t manufacture a personality (we can’t all be Johnny B. Truant or Ashley Ambirge), but don’t be afraid to let your true character shine through. Draw from personal experiences – use stories to bring your posts to life.
I have worked with several other product protection and delivery systems, and have had to code my own fixes time and time again, or worse yet have my valuable assets exposed! ProductDyno comes out of the box ready to secure and support your products and customers, wither it be an information product, a SaaS product,… “Product Protection is ProductDyno”
“The biggest reason that it was so bad was because of the size of your list. The Infusionsoft coach that we had highly recommended not using the AWeber to Infusionsoft import tool, and so we exported the lists from AWeber and then uploaded them into Infusionsoft. In theory, that wouldn’t have been bad—in fact, I had initially been looking forward to it. I like working in Excel.
Video marketing is probably the most powerful way to drive traffic to your site. People love to watch a video to learn something rather than reading text. And with the growth of mobile your video needs to be friendly for these viewers. You must get your point across a lot quicker and add elements of entertainment or gamification to keep peoples attention.
People share their opinions about companies on Twitter each and every day. We monitor tweets about AWeber and apply a sentiment analysis algorithm that classifies these tweets as positive or negative. Every review is from a real person opinion. We use this information and output an approval rating score, which is based on real people, positive and negative, opinions about AWeber on Twitter
Unsubscribe rate. Unsubscribes are always going to happen no matter what, and that’s usually OK because those people probably would never have bought from you anyway. However, a high unsubscribe rate can indicate that you are losing potential customers. Check the following: Why did people subscribe to your list in the first place, and are you delivering on that promise? Is the content of your autoresponder highly relevant to the segment it is being sent to? Are you sending too many sales emails with too little value emails? (Recommended reading: 5 Reasons Why People Unsubscribe from Your Email List.)
With a newly redesigned email editor, which makes it easy to pick back up on draft messages right where you left off or turn them into drip messages, AWeber is an email marketing app that does it all. If you need a professional email tool that’ll help you grow your lists and offer live phone support if you get stuck, it's a great email app to try. - Matthew Guay
Thanks Aaron, Your products are always top notch! The helpful videos really supply many ideas on product creation and then ways to promote them. Pricing products has always been a problem, but not anymore, from learning how to discern a price to one-time-offers to making more profits, the videos are really a teaching tool! Everyone need these training! - JB Nova
Aweber is the perfect email solution for your business and organization. With Aweber you can build and control all of your emails and email lists. It will organize your contacts into specific email groups, so you can be sure that you send the email to the right email list. Aweber allows people to subscribe or unsubscribe to your email list easily. It is the perfect tool for your email marketing needs.
I’m sure you have heard it many times but providing the value to your readers should be a priority. Don’t send them an email full of ads. Any advertisement should be relevant to the content. Remember that content comes first, ads come second. Talk about the benefits, not features. If you have a product you want to promote, think what value it can bring and add relevant info.
Opt-in rates have been on the decline for the last decade or so, and I’ve tried a lot of different solutions that have promised to turn that trend around. Of all the things I’ve tried including web based apps and various plugins, only Post Gopher actually delivered. I installed it on my bizweb2000.com blog and… “Post Gopher Has Performed Better Than All The Other List Building Solutions I Use Combined!”
So far, we have created the list, imported existing contacts to our list, and now it’s time to increase our email list. That will be done by putting up the sign-up form at the blog, landing page or company page, where you wish to add Email-sign up form. Click on the Lists at the top of your Mail Chimp dashboard, click on the design sign-ups form, and you can start designing your form. For first-timer, it will take few minutes to get used to features of form creation here, but once you play with it, it will be dead easy. You can create different forms for your mailing list. For example, Subscription confirms message, unsubscribe form, and so on. You can also click on Auto-design, which picks up the logo from your Website, and matches with your Website colors.
The Smart Passive Income Blog started in October 2008 simply as a place for me to report and talk about everything that was happening with my business at GreenExamAcademy.com. Starting an online business changed my life and saved my butt after getting laid off, and it was the least I could do to pay it forward and hopefully help others that had met struggles during the recession, too.
Great article comparison and review! Man I wished I had read this before getting in bed with mailchimp.com – You are correct they have the WORST customer service there is… I have been waiting for more than 24 hours now for a resolution as to why they suspend my account – turns out I didnt answer some questions in a lengthy email they send out. I could not call them because they do not have a phone number.
Let me say right out of the gate, that I would still recommend Aweber to business owners. It’s a great solution and is well regarded in the industry, particularly for their rigour of asking for the double opt-in to minimize spammers and assure permission (this is where a subscriber has to confirm via email that they do in fact want to receive information). It’s reasonably priced, and has many of the basic features needed to do good email marketing. MailChimp is comparable too – however, despite my love for their awesome branding, it lacks features that even Aweber has down. It’s great for a basic business owner.