Use it as a lead magnet/free mini-course. You can also use an autoresponder as a lead magnet to attract new subscribers to your email list. This is commonly done in the form of a free “mini-course”, or a free “challenge”, which promises to deliver a series of emails containing lessons (or other valuable information) over the course of several days or weeks. There is a high perceived value with a mini-course or a challenge like this, which makes it a very effective lead magnet.
The whole idea of email marketing may seem intimidating to you – it certainly did to me. I’ve gone through several different methods of engaging with my email list, and have only recently settled on something that I’m really comfortable with (general ranting). If you’re looking for a simple approach to list building, check out this post: 5 Reasons Why Everything You Know About Email List Building is Wrong.
When you write great content for your industry you can share it on other related blogs that have high traffic and authority. Guest posting and blogging is a great way to build your personal brand. It makes an awesome marketing channel for your blog. You want to target posts on sites that are relevant for your niche, have an active audience and will include backlinks to your blog and your mini bio in your post.
Don’t sell sand in the desert. Even if you use an award-winning design and have the best deals on the market, you won’t be successful if you don’t get the right offers to the right people. One-size-fits-all messages are not effective or profitable. Imagine that you provide a free trial of your software although your subscribers are already your clients. Or, that you want to sell sausages to vegans.
If you’ve been following along from the beginning, you have now learned how to grow your email list to epic proportions, you’ve segmented your list so that your emails are highly relevant to each individual subscriber, and you’ve learned how to send amazingly effective emails that have a high open-rate. Now you are ready to automate the process and turn your campaigns into money-making machines!
Wow, Gill! That’s a fantastic idea. No wonder you got such great engagement. At AWeber, we’ve found that specificity does lead to higher open rates. It shows you know your audience, and you’re sending them value. You’re talking to the individual — not the crowd. Highly relevant subject lines paired with segmentation is a winning duo. Keep up the awesome work.
Overall, our impression and experiences show that Aweber is easy to use, they have a great reputation, and they’ve been around for a long time. We have quite a few subscribers with Aweber since this is one of the first autoresponders we started using. Since we’ve been with them for a long time, we’ve also noticed their delivery can be iffy at times.
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In the end, they told me that I had violated their terms of service because they classified my website as a get rich quick scheme. Long time readers of MyWifeQuitHerJob.com know that this blog is certainly not about getting rich quick. Plus, I didn’t sell anything on my blog at the time either so Mail Chimp’s reason for banning me was completely uncalled for.
Kyjean Tomboc finished nursing school but found joy in plucking and stringing words to create value-driven content for brands in the health, life sciences, and lean startup niches. She loves everything strategic in creating content -- from CRO to SEO to SMM to UX (the Internet sure loves acronyms!). Her current obsessions include the human gut microbiome, A/B testing, and Benedict Cumberbatch. Kyjean is also a seasoned trekker.
On the flip side, Aweber’s method of managing followup emails allows me to know exactly which subscriber has received which follow up emails and when. With MailChimp, I really have no clue who has or hasn’t received a particular email. Overall, I kind of prefer Aweber’s method of managing follow-ups but it is basically a wash depending on your preference.
There are drawbacks, however, and they are threefold: first, the program seems to be falling behind on the social media front. Second, AWeber is a little on the pricey side, especially for businesses with very small lists (1000 and under). Once you hit the 2500-subscriber mark, costs are more in line with industry averages. The company has no send-based subscription plan, which means if you have a large list but send infrequent emails, there are probably better choices for you. Third, the company makes its free trial unnecessarily burdensome by requiring a credit card. This would be a minor issue if not for the fact that customers have reported complications with canceling the service.
There were a lot of other options on the table for higher-level email marketing too, such as Ontarport (formerly known as Office Autopilot), but I remembered an Infusionsoft “sister” conference where I gave the keynote presentation in 2014 called PartnerCON and I met a lot of the staff over at Infusionsoft, which left me with a great impression of the company, so I decided to roll with it.
As you can see, these emails are scheduled to be sent to our subscribers after a certain amount of days of them being subscribed to us. We’ve more emails that are sent during this period too, and it means that once someone subscribes to our newsletter, they’ll receive consistent messages from us (but not excessively, or too little) from the very beginning.
There’s just no one-size-fits-all with marketing. How you market an online business looks different than a local business, how you market a restaurant is different than how you market a construction company, and how you market a web design company is different than how you market a retail or ecommerce business. Each one requires a slightly different strategy.
does mail chimp charge the same as Aweber? The only problem is at the moment I feel like I am not using Aweber to it’s full advantages to pay monthly for the service when I believe Mail chimp is free for a certain amount of subscribers? As i only have a hobby blog and want to obviously develop it i feel like maybe i shouldn’t be paying for something that doesn’t provide me with income yet or isn’t a very ‘big’ blog or even a business…. Not sure whether to just stick with it until my website develops or switch to a free option on Mail chimp/.
Aweber is another favorite tool that is aimed at small and mid-sized businesses. It also packs an enormous amount of features, making it an outstanding email management software tool. Automation, tracking and template building are all easy to perform with this tool, earning it a place on this shortlist. It can also be easily integrated into all types of websites.
Check your ‘Form Type’ settings to alter the width of your signup box. This is important as you need to make sure that it is the right size for your site. Think about where you want the box to appear on your site – for the sidebar, you will want it reasonable small (perhaps 250-300px wide) whereas if it’s for after your post, maybe something much wider (e.g. 600px).