Basic: Each week I send out an email about my latest podcast episode. Now, I create a rule that says that if they click on the link inside my email (sending them to my show notes page), they get tagged as Interest: Podcast. That means, should I ever want to send an email to those that I know are interested in my podcast, I can just select this tag. Easy.
Here at ShoutMeLoud, I use a combination of Aweber + Feedburner to maintain my Emailing list. Aweber is paid, and Feedburner one the other hand is free. Though, I prefer a paid auto-responder service, as it gives me more control and more features. There are many other popular Email autoresponder services for bloggers out there, for example, GetResponse, MailChimp. I landed with Aweber because it’s one of the highly recommended services, and after using it for almost a year, I still in love with it.
Make sales on autopilot. Creating a sales funnel out of an email autoresponder sequence is a widely adopted strategy used by information marketers, but it can also be used by software companies, eCommerce businesses, and service providers. For example, it could consist of a series of educational videos, a sales video, and follow-ups to sell your information products. Or, you could create a sequence of free educational emails, and then invite leads to a live or recorded webinar where you make an offer. For eCommerce businesses, your sales sequence could include promo offers for products your subscriber has just viewed on your website.
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This is not the first time - nor will it be the last time that they have amazed us with the quality and content of product. Not only are their products detailed and easy to follow, but they go over the top in delivering how-to guides with step-by-step instructions that make my products stand out from the crowd. This will help solve your problem and improve yourself as a marketer. - Adam Davies
Double opt-in, however, ensures the emails you receive are valid and are not being used by bots and the like (remember, sending too many emails to dead email addresses is a sign of a spammer, and you do not want to be mistaken for a spammer). However, you can use tools like BriteVerify which automatically screen out fake addresses or mistakes at the point where the individual is signing up.
I totally agree about content. I have been a long advocate of this because if there is nothing on the website, then there is no reason to return. E-mail campaigns are only good to have people return to the website. Having people, come once is a waste and will probably get people to unsubscribe to your e-mails. And once they unsubscribe it is nearly impossible to get them to subscribe again to be on your list.
Email #2, sent to subscribers a day later, pitched my eBook study guide. I had explained that it was everything they needed to know to pass the LEED exam, conveniently packaged into a printable PDF file and delivered immediately upon purchase. The link in the email sent people over to my sales page, which had a lot more information on the features and benefits of the product.
Video has to be included in your marketing mix. So review your content and think about how you can turn it into a video. This could be animated video, something you shoot with your digital phone, or even hiring a production crew for a customized shoot. The return on investment can more than pay for itself as a well planned video can provide benefits for years.
This guide will surely help you in creating your own sales funnel. Sales funnel is an important part of the business and is surely beneficial. All you have to remember is that the largest community of customers goes at the top and the final output comes at the bottom. So make sure that every step is followed consistently as it will help you reach desired business and sales goals.
Not only do we promise a 60 day no questions asked guarantee but we even guarantee that you will not find a better deal that this anywhere else! Join today, watch the videos, learn and apply the techniques and if you can honestly say that you're not getting any results, then contact us for a full and prompt refund. We'll close your account for you, and you will have still walked away with more knowledge then when you first started. That way you never lose a cent, and we don't lose out as a business.
For example, if a particular subscriber’s message number is 4, that means that that subscriber has already received follow-up emails 1,2 and 3. So if I have a 7 part follow up message sequence and I write a brand new followup email (message 8 in the sequence), there is no real way for me to prevent this subscriber from receiving message 8 unless I make his or her message number higher than 8. But if I do this, then that subscriber will never receive messages 4,5,6 or 7.
Like I said, most ESP (email service providers) have the capability of creating automated email workflows. So, instead of getting an email subscriber and initially sending them one or two emails, before getting distracted and forgetting all about them, you can be sure that you have emails sent to them over the course of a few days, weeks, months etc. with email automation.
Don’t hit a send button without proofreading and testing your campaigns. Email with spelling and grammar slips will feel rushed and will make you look unprofessional. Sometimes when you work on something for too long, it’s easy to miss small mistakes. Make sure that all links work correctly. I recommend that you always send a test email to a colleague or a friend to read it first. Or, take a break and come back to check your email later with a fresh mind.
“Mailchimp was great when I just had a blog. Now that I have my book, I’m starting to have products, it’s more of a business. I didn’t think that Mailchimp could handle me. I needed something a little more versatile that could target the people that I sent things to depending on what list they were on or what they clicked. It needed to be a little more sophisticated for me. That’s why I needed to switch over.”