Your material is easy to follow, easy to read, professional. Where do you get the creative juices to do all this stuff? I come back to your sites often and check out all the others as well. I don’t want to miss any new product that you put out there. Keep up the excellent work, keep on providing exceptional value for your customers’ buck, and may fortune smile upon you as you go about your life. - Danny Fortune
Don’t hit a send button without proofreading and testing your campaigns. Email with spelling and grammar slips will feel rushed and will make you look unprofessional. Sometimes when you work on something for too long, it’s easy to miss small mistakes. Make sure that all links work correctly. I recommend that you always send a test email to a colleague or a friend to read it first. Or, take a break and come back to check your email later with a fresh mind.
Thanks for bringing that subject up! Having you used both of these services in the past 2 years, I prefer Aweber over Mailchimp. For me it comes down to usability and efficiency, which Aweber just does better than Mailchimp. Having said that, I do like the value Mailchimp brings to the table for new startups with their free service. Also I do admit that giving away 2,000 subscribers to everyone – that’s just huge, yet clever at the same time.
Branding of your Email list is very crucial from day one, as this will help subscribers to quickly recognise your Email. Specially, if you are one of those marketers, who are sending super valuable Emails via these auto-responder services, branding will ensure you will get better CTR. Your default name, reply to addresses, and welcome Email are key points for the first stage of Email branding.
I have very deliberately included two blogs above that have absolutely nothing to do with making money or online business in any way shape or form. That market is arguably the hardest to make money in, because it is so saturated. Thanks to Chris Guthrie for making the very sensible suggestion that I should include non-MMO blogs in my examples above.

AWeber is an easy-to-use email marketing tool that allows business owners and entrepreneurs to cultivate relationships with their customers. Since 1998, AWeber has been the email engine powering the growth of organizations around the world, including leading sites like Social Media Examiner and ProBlogger and industry influencers such as Peter Shankman and Ann Handley.
In response to “bogus” email subscribers, I will tell you why it is done… because I do it myself. When I am forced to put in my email information just to get some free information, it irritates me. The reason it irritates me is because, I deal with many companies in my business, I can not afford the time to keep sifting through my inbox to delete 50 emails from a company that I just wanted a little information from. Email marketing optin is great, but keep in mind – not everyone wants the bombarding of emails after-the-fact.
A cool way to tease your email content is to syndicate your content on a platform like Medium or LinkedIn Pulse. Or, team up with an influencer in your space to help spread the word about the awesome content you’re sending through email. The more you promote yourself to relevant communities and groups, the more likely you are to keep your email list growing and growing.
I know everyone’s all about Facebook, but I have a little love for LinkedIn because I’ve gotten great business through it. When you don’t have a mailing list (or even if you do), it can really be a goldmine of contacts. It’s basically a huge database of C-level professionals who keep their profiles current, which means you don’t have to worry about the info being outdated or incorrect.
Write great subject lines. David Ogilvy once said that 80 cents of your dollar should be spent on writing headlines. With emails, the subject line is just as important. If it doesn’t catch your attention, you won’t open it. So, spend the majority of your time writing and polishing your subject line. A great email subject line entices curiosity about the content of the email. It’s also personal, and highly relevant to the recipient. To learn more about how to write amazing subject lines, we have an entire blog post on the topic: 30 Successful Bloggers Share Their Best Converting Email Subject Line.
This is where you can see the list of subscribers. For those who are moving from Aweber, GetResponse, or any other email service provider, you can import your existing subscribers. When you are importing, ensure that you add tags to segment your list. For example, in my case, I imported my list from Gumroad & tagged them as Gumroad buyers.  (You can refer to this help guide to learn more about importing email subscribers to ConvertKit.)
A low open rate means that people have started to either ignore your messages, or delete them as soon as they receive them. (Or, what I do, is mark them as “read” and just leave them there – probably never to be actually read!) If your open rates are low, you need to work on your email marketing game. Take a look at the previous emails you’ve sent them, or at your subject lines. Something about those emails has deterred your subscriber from opening them up, so tweak and test until you get higher open rates.
• I don’t pay for duplicates. This was one of my pet peeves with Aweber. Because Aweber is based on lists (vs tags), I had many lists set up – from customer lists to opt-in lists and more. If you joined my main list and then opted-in to my new freebie, I paid for you twice. There are people on my list that have been there since 2008, and have opted-in to many of my lists — it’s possible that I might have been paying for people 5x or more. Plus – it totally skewed my numbers. If you were on five different lists, you were counted five times. This did not give me an accurate reflection of my current subscriber numbers.
The disadvantage with using free services like Mailchimp is they’ll usually suspend your account without warning, it’s kind of like setting up a blog with wordpress.com or blogger.com. Since it’s a free service it’s kind of like they have this “one and your done” attitude which I guess is understandable since you’re getting the service for free, but sometimes I wonder. Now on to Aweber.
The main weakness I see is the price-point where small companies are concerned. If you don’t need all of AWeber’s bells and whistles, there’s no reason to pay for them. You’ll also want to make certain that if you are trying to cancel your account, you’re not just accidentally suspending it. This is especially important where the free trial is concerned, as AWeber requires your credit card info.
Send new subscribers a “welcome” sequence. This is the message that you send to people right after they subscribe to your email list. It could contain a link to your lead magnet for an easy download, a thank you for subscribing, or maybe a call-to-action to check out your most popular blog posts. Every email list needs a welcome series: don’t miss this chance to “woo” your new subscribers and turn them into loyal fans!
Now you have created your first email list using Mailchimp, and it’s time to grow your Email list. Obviously, we will be designing the Email signup form in the next step, but first it’s a good idea to import your existing subscriber list to MailChimp. MailChimp supports all major services like Feedburner, salesforce, Eventbrite, Zendesk and many more. Importing from Feedburner to Mailchimp is easy, and you can refer to this guide which will help you to get started. Do remember, your list is free for first 2000 subscribers only, so if you are exceeding the list, you need to start paying.
Pop up form – Perhaps the most “in-your-face” option, these types of forms have a high likelihood of conversion. A pop up form appears over your web page and gives more attention to convey the value of your list. Many sign up form creation tools will allow you to customize the length of time at which a pop up form appears on your site (we recommend ~45 seconds, but testing is key).
I am not signing up for an account so I don't know exactly how the API works, but if I were setting up an iPhone App to work with this, I would use the rails plugin. Rails gives you JSON communication for free (IE no extra work required) http://guides.rubyonrails.org/layouts_and_rendering.html see section 2.2.9. Then use on IOS app use something like: http://code.google.com/p/json-framework/ to interact with that.

Use it as a lead magnet/free mini-course. You can also use an autoresponder as a lead magnet to attract new subscribers to your email list. This is commonly done in the form of a free “mini-course”, or a free “challenge”, which promises to deliver a series of emails containing lessons (or other valuable information) over the course of several days or weeks. There is a high perceived value with a mini-course or a challenge like this, which makes it a very effective lead magnet.

Kyjean Tomboc finished nursing school but found joy in plucking and stringing words to ​create value-driven content for brands in the health, life sciences, and lean startup niches. She loves everything strategic in creating content -- from CRO to SEO to SMM to UX (the Internet sure loves acronyms!). Her current obsessions include the human gut microbiome, A/B testing, and Benedict Cumberbatch. Kyjean is also a seasoned trekker.
Most of the editor’s shortcomings are image-related, even for basic functions like cropping. You can resize an image, but that’s it. In addition, getting at the HTML and CSS is a bit of a pain. It can be done, but you’ll need to save your message as a template, then edit it as a template, save your changes, then start a new message using that template. It works, but you’ll waste a lot of time clicking and scrolling.
Hi Harsh sir, you have described all aspects very nicely. I am working with an email marketing company and we use the shared servers to send mails in bulk. But the methods of ESP’s like you have mentioned here can make good revenue i guess. I am planning to start affiliate marketing by my own. But lacking with some knowledge as i am beginner, so please guide me with the best articles or some sort of reading materials. Thank you

The first fifteen minutes of our in-person conversation was purely catching up and discussing upcoming family vacations, but then we dove right into the conversation about email marketing. It was not a pitch to join his platform at all. In fact, there was none of that except for a small but expected, “Hey, if Infusionsoft doesn’t work out for you, let me know, and we can see how you might be able to use ConvertKit.”


But honestly, we think you'll love the membership. There's simply too much valuable information inside (300+ videos plus updates) that it would cost you more to leave this deal behind. And we think you'll love the training so much that you'll want to remain a member. Secure your spot now for lifetime access and we'll look forward to seeing you inside the members area!

Please note that my one star review is for Awebber itself, not this tutorial manual. I own my own personal internet domain. This allows me to create one-off email addresses, such as yourbusiness@mydomain.com In several instances where such one-off email addresses became jammed up by spam messages it turned out that the businesses to which I had submitted those one-off email addresses were Awebber customers. On one occasion both yourbusiness@mydomain.com AND yourbusiness.com@mydomain.com became clogged up by spam messages, while on another occasion both businessname@mydomain.com AND otherbusinessname@mydomain.com became clogged by spam messages. I thus have what I believe to be clear proof that somebody at Awebber is selling the email addresses from Awebber customers' email lists to spammers. My personal advice is thus to be extremely careful about using Awebber for any kind of email list management services.
Email marketing tools offer a wide selection of ready-to-use templates. They can save lots of your time, and you won’t need to worry about how your email will display across different devices. You can also use a drag-and-drop editor in your email system to design your template. Add blocks like images, social media buttons or text blocks, customize styles and other elements.

Email marketing tools offer a wide selection of ready-to-use templates. They can save lots of your time, and you won’t need to worry about how your email will display across different devices. You can also use a drag-and-drop editor in your email system to design your template. Add blocks like images, social media buttons or text blocks, customize styles and other elements.
Thank you for a detailed comparison of MailChimp and Aweber. I think it’s a nice idea to also have an in-house email software like this one http://easymail7.com in addition to the account with a remotely hosted email provider like MailChimp or Aweber. In case of a sudden account suspension by the ESP, you would not lose contacts, emails, autoresponders etc, and would be able to continue email marketing using the in-house email software.
Pam, we are sure JetPack has nice features and all but it allows you to add a blog / comment subscription module only. On the other hand services like MailChimp and Aweber are professional email service providers offering many powerful features which allow you to really benefit from the email list you are building. As far as simplicity is concerned, we are slightly more inclined towards MailChimp, they have a great user interface even for absolute beginners, they have excellent documentation, and lots of resources to learn how to use each feature available.
Basic: Each week I send out an email about my latest podcast episode. Now, I create a rule that says that if they click on the link inside my email (sending them to my show notes page), they get tagged as Interest: Podcast. That means, should I ever want to send an email to those that I know are interested in my podcast, I can just select this tag. Easy.

Unsubscribe rate. Unsubscribes are always going to happen no matter what, and that’s usually OK because those people probably would never have bought from you anyway. However, a high unsubscribe rate can indicate that you are losing potential customers. Check the following: Why did people subscribe to your list in the first place, and are you delivering on that promise? Is the content of your autoresponder highly relevant to the segment it is being sent to? Are you sending too many sales emails with too little value emails? (Recommended reading: 5 Reasons Why People Unsubscribe from Your Email List.)

The tag is a bit of metadata added to a subscriber’s profile to track their activity or preferences. Tags can be used to keep track of purchases, what a subscriber is interested in (e.g. design vs. marketing), how engaged they are (clicked a link in a launch sequence) and where they were imported from. A subscriber can have an unlimited number of tags.
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