Automation is what’s going to help you turn leads into customers behind the scenes so you can focus on doing everything else you need to do to run your business. This is essentially the same as the email sequences I mentioned in phase one, only you’re using different tools and targeting subscribers and people who have opted in, so they’re warm leads rather than cold leads.
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The key is when visitors hit your blog it needs to look like something. This will lure visitors to want to sign up for your mailing list in exchange for something of value that you offer. This could be a special report, an ebook or some other free gift. Marketers call these “lead magnets” because you’re attracting leads that you can eventually convert as you sell them products and services.

Let me say right out of the gate, that I would still recommend Aweber to business owners. It’s a great solution and is well regarded in the industry, particularly for their rigour of asking for the double opt-in to minimize spammers and assure permission (this is where a subscriber has to confirm via email that they do in fact want to receive information). It’s reasonably priced, and has many of the basic features needed to do good email marketing. MailChimp is comparable too – however, despite my love for their awesome branding, it lacks features that even Aweber has down. It’s great for a basic business owner.

Using the Personalize dropdown, you can insert custom snippets like your subscribers first name, or sign up date, and AWeber will automatically insert that data specific to each subscriber if we have it. If you collect first name, for example, you can send an email that says Hello Tom, or Hello Mary, or Hello John, depending upon who you’re sending to.

Using the Personalize dropdown, you can insert custom snippets like your subscribers first name, or sign up date, and AWeber will automatically insert that data specific to each subscriber if we have it. If you collect first name, for example, you can send an email that says Hello Tom, or Hello Mary, or Hello John, depending upon who you’re sending to.


And the company itself? Well—it’s growing actively at a rate of nearly 45% month over month (check out their open earnings metrics and financial details here), which a fantastic sign. I’ve also recently come on board as an advisor for ConvertKit, and I’m excited to start this journey with them like I did at the start of LeadPages. It’s risky, yes, to move my list to a company like this, but I feel like I have a good knack for knowing what’s great out there.

I am using MailerLite and after reading your review I have jumped to read it’s Terms of Service, this is where I have found the difference between the two (more here: https://www.mailerlite.com/terms-of-service ). I often include affiliate links in my email marketing campaigns while actually promoting my own content and brand, everything has been fine so far and I am happy with MailerLite service overall. So my last question is if Aweber actually allows affiliate marketing altogether with affiliate links? I would appreciate your answer.
I am a consultant in the Home Based Business Industry. My passion for helping others succeed in there business is what I love... The huge value you bring with your professional products is incredible. I recommend and share your products and training with my team and other serious Business owners. It has helped my business and affiliates take it to the next level. Your customer for life! - Dale Copenhaver
The only other thing I would have mentioned under design is to not underestimate the power of colour and textures – in my hunt for a theme that I actually want to work with, I’ve narrowed it down to finding a minimalist theme and just giving it a hint of colour to add some flair. Otherwise things can just detract from your content just like you said.

Title. Creating a title is the single most important thing you should focus on. Over time, you should get as creative as possible and test various types of email titles. It is the first thing a user sees, and it should be created to engage the reader and make them open the email. The more engaging your email subject is, the higher the open rates are going to be.

I wasn’t sharing my affiliate link for ConvertKit (but I am now – I earn a commission if you buy with this link) as this move was happening because I wanted to take a couple of months to really test it out.  After using it for more than three months now, however, I’m extremely happy with the results and am confident in my recommendation. Please note that I do receive a commission from the affiliate links to ConvertKit that are on this page. [Full Disclosure: I’m a compensated advisor and an affiliate for ConvertKit.]
Avoid jargon, buzzwords, and acronyms. Writing copy for emails or landing pages is different than writing the academic research paper. Marketers should cut down on flowery language wherever possible. Use a conversational tone. Check your text with the Hemingway App. Don’t worry; replacing big words with common synonyms won’t make you look uneducated. Most people in the United States read at a 7th-8th-grade level.
You can find numerous options when you login to your AWeber account. You can choose whatever you would like to do without having to going through each and every option. You can also find a progress bar in your AWeber account that lets you know about your progress as well as about the remaining steps. AWeber also presents guides and videos that will make your work much easier.
Price: Several users feel that the price is too high for many small businesses, especially businesses that don’t need all the bells and whistles AWeber has to offer. This is compounded by the fact that there’s no “dormant” mode; so long as your lists are in AWeber, you’ll need to pay the monthly fee based on your number of subscribers, whether or not you are actually sending emails. Some would like to see a low-price or freemium option for very small businesses.
Do most people open your emails on desktop or mobile? Email messages opened on a mobile device have nearly doubled over the past 5 years, while emails opened on an internet browser have dropped 26% in that same timeframe, according to a study from Return Path. If you find your list trending toward mobile, too, then aim for short email subject lines (35 characters or less). (Not sure how your audience reads your emails? Services like Litmus and Email on Acid can track which devices your subscribers are reading their emails on.)
AWeber finds a healthy balance between ease of use and robust functionality. There are some nice features — particularly in the autoresponder realm — but navigation is intuitive enough that I was able to perform basic tasks without looking up tutorials. When I did find myself at a loss and turned to the online help resources, I was quite impressed with the range and scope of guidance available.
One of the best features of AWeber is the ability to create a series of emails that are automatically sent out to new subscribers.  This allows you to create an eCourse or some sort of introductory guide for your latest subscribers.  This is fantastic as you can market it as an incentive for people to subscribe (e.g. subscribe and get our free 7 day eCourse) and once setup, you can leave it to be sent out automatically.
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