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Sign up for free trials to see which email marketing tool you consider easy to use. Their prices vary. MailChimp and MoonMail are the great ones to start with if you don’t have a big mailing list. They offer a forever free trial if you have up to 2000 contacts. Some of the other popular brands are GetResponse, Active Campaign, AWeber, Constant Contact, and many more.
Earlier this year, I made a big decision to move my email list of more than 135,000 subscribers to Infusionsoft from AWeber, which I’ve used for the past five-plus years. Three months later, my email list now lives on a relatively new and rapidly growing platform called ConvertKit. [Full Disclosure: I’m a compensated advisor and an affiliate for ConvertKit.]
Even my team members, who are much smarter than I am, couldn’t get a grasp of it as quickly as I wanted them to. Although the help I hired was amazing, that company wasn’t a part of Team Flynn like my other teammates. They would never think to change things here and there on their own for the benefit of the brand and what it stands for, because that’s not what they’re paid to do.
One of the challenges I’ve had with email marketing is figuring out exactly what to offer and when. I’ve tried the pretty HTML newsletter, but it felt like overkill at times and a little dated (there are of course a few awesome ones out there, but it just never felt like me). I tried taking an ‘e-letter’ approach but felt overwhelmed with creating original content for the newsletter on top of the blog. And more recently, I’ve simply been sending out broadcasts when a new blog or podcast is published. And this is all fine.
“The biggest reason that it was so bad was because of the size of your list. The Infusionsoft coach that we had highly recommended not using the AWeber to Infusionsoft import tool, and so we exported the lists from AWeber and then uploaded them into Infusionsoft. In theory, that wouldn’t have been bad—in fact, I had initially been looking forward to it. I like working in Excel.
If you’d like to check out ConvertKit, my referral link is here [Full Disclosure: I’m a compensated advisor and an affiliate for ConvertKit], and if you have any questions about ConvertKit, both Nathan and I will be actively popping in and out of this post to reply, however we’re currently at the LeadPages conference in Minneapolis so we may be slow to reply at first.
Thank you for a detailed comparison of MailChimp and Aweber. I think it’s a nice idea to also have an in-house email software like this one http://easymail7.com in addition to the account with a remotely hosted email provider like MailChimp or Aweber. In case of a sudden account suspension by the ESP, you would not lose contacts, emails, autoresponders etc, and would be able to continue email marketing using the in-house email software.
Thanks for bringing that up. It’s about time I redid that book cover as it was the first ebook I ever wrote. But when it comes to email marketing, you shouldn’t have to look over your shoulder wondering if you are going to get banned or not. Some of my other blogging colleagues have noticed higher delivery rates with Aweber over Mailchimp which I didn’t include in the article either. Ultimately, if you are going to do any sort of affiliate marketing, Aweber is the way to go. It’s not worth taking the chance of getting banned.
One of the best features of AWeber is the ability to create a series of emails that are automatically sent out to new subscribers. This allows you to create an eCourse or some sort of introductory guide for your latest subscribers. This is fantastic as you can market it as an incentive for people to subscribe (e.g. subscribe and get our free 7 day eCourse) and once setup, you can leave it to be sent out automatically.
It is vital to publish whatever content you have should get published on social media. For that, you need to have a pretty good online presence. Publishing various updates on Facebook, Instagram will drive the audience towards your page. It is important to have an online presence, because people like to see what the brand actually offers. So building a fair presence on social media will boost a step towards creating the sales funnel.
Thanks for bringing that subject up! Having you used both of these services in the past 2 years, I prefer Aweber over Mailchimp. For me it comes down to usability and efficiency, which Aweber just does better than Mailchimp. Having said that, I do like the value Mailchimp brings to the table for new startups with their free service. Also I do admit that giving away 2,000 subscribers to everyone – that’s just huge, yet clever at the same time.
AWeber finds a healthy balance between ease of use and robust functionality. There are some nice features — particularly in the autoresponder realm — but navigation is intuitive enough that I was able to perform basic tasks without looking up tutorials. When I did find myself at a loss and turned to the online help resources, I was quite impressed with the range and scope of guidance available.
ashley.. try benchmark as well. the differences i can see, for me anyway are we have 3 products, so want a different company name to show for each, and if they opt out i wanted the option of which list they want to opt out of, even if i send them letter A from list A, but maybe they are also in B and C, they might still want letters from b and c just not A, benchmark and i believe aweber does this. benchmark also allows you to set up a whole load of detailed surveys as well which is cool. mail chimp, if someone opts out of one list the lists are not linked in anyway so then you have to manually check them out of the other lists, and have to assume they want out of all with out giving them the option to chose in and out of what lists.
So with these factors in mind, I had been staying put with Aweber because they met a number of these criteria. But I knew that I really wanted to up level my email marketing and put more customized sequences and automation into place so that the user experience could be much better, and I would have a clearer picture of my audience and what they want from me.
We also had our account blocked last year but they never told us why. We don’t sell anything via our newsletter. We don’t even talk about how to make money (that’s not our field). We write about business news and part of our CRM initiative. We sent several email inquiries to them. All were ignored. We ended up setting up a new account and reimporting all of our lists.
You may sustain a total loss of the funds that you deposit with your broker to establish or maintain a position in the commodity futures market or foreign exchange market, and you may incur losses beyond these amounts. If the market moves against your position, you may be called upon by your broker to deposit a substantial amount of additional margin funds, on short notice, in order to maintain your position. If you do not provide the required funds within the time required by your broker, your position may be liquidated at a loss, and you will be liable for any resulting deficit in your account.
AWeber has a strict and comprehensive anti-spam policy in order to keep its deliverability rates high. Upon signing up for an AWeber account, you must certify that your list is permission-based and meets the company’s anti-spam standards. In addition, before your first mailing, you will need to send a subscription confirmation to all your subscribers. Anyone who doesn’t confirm their subscription cannot be included on your list. (This is known as confirmed opt-in.) AWeber will sometimes make exceptions for lists which have already been through that process and have a proven history with another ESP.
I don’t know. I’ve been building it for 5 years and only ever added an address when a reader expressly asked me by email to add him (I kept the proof). Gave aWeber my login details and apparently that wasn’t good enough. They waffled that their spam rate is below 0.1% industry standard and mine is slightly above. All I can think is that a handful of readers have been too dumb, lazy or spiteful to just unsubscribe and instead just report me for spam. 🙁 All I know is that my conscience is clear.
I totally agree about content. I have been a long advocate of this because if there is nothing on the website, then there is no reason to return. E-mail campaigns are only good to have people return to the website. Having people, come once is a waste and will probably get people to unsubscribe to your e-mails. And once they unsubscribe it is nearly impossible to get them to subscribe again to be on your list.
Perhaps I overshot and started using something that was way beyond what I needed, or maybe it was the way it’s built that didn’t jive with my workflow, but whatever the case may be, I knew I had to look for another solution—a simpler solution—and I needed to find one quickly. My team is close to the point of implementation on a brand new website design, very much inspired by the results of the survey we ran recently here on SPI.
CFTC RULE 4.41 – HYPOTHETICAL OR SIMULATED PERFORMANCE RESULTS HAVE CERTAIN LIMITATIONS. UNLIKE AN ACTUAL PERFORMANCE RECORD, SIMULATED RESULTS DO NOT REPRESENT ACTUAL TRADING. ALSO, SINCE THE TRADES HAVE NOT BEEN EXECUTED, THE RESULTS MAY HAVE UNDER-OR-OVER COMPENSATED FOR THE IMPACT, IF ANY, OF CERTAIN MARKET FACTORS, SUCH AS LACK OF LIQUIDITY. SIMULATED TRADING PROGRAMS IN GENERAL ARE ALSO SUBJECT TO THE FACT THAT THEY ARE DESIGNED WITH THE BENEFIT OF HINDSIGHT. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFIT OR LOSSES SIMILAR TO THOSE SHOWN.
While in these days it’s much less common to get notifications for every email we receive, and instead social media that reigns supreme in that department, that doesn’t mean that email has become any less important. In fact, our email inboxes have become somewhat of a place for solitude for us. Unlike social media – where the content that pops up on your feeds can be sporadic and oftentimes, overwhelming – email is where we receive messages that we’ve carefully chosen to receive.
Send new subscribers a “welcome” sequence. This is the message that you send to people right after they subscribe to your email list. It could contain a link to your lead magnet for an easy download, a thank you for subscribing, or maybe a call-to-action to check out your most popular blog posts. Every email list needs a welcome series: don’t miss this chance to “woo” your new subscribers and turn them into loyal fans!
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have you ever looked at convertkit.com. I read about it from Pat Flynn at smart passive income. He started on aweber and went to infusionsoft because thats what all the big guys use. It’s very expensive. Then he found convertkit and it sounds like it worked for him. I have tried both aweber and mailchimp in the past and I ended up not using either one because I found it pretty time consuming to get right. I guess my point is there are a lot more options than just mailchimp and aweber. Something to think about for an update to email marketing.
Great post! I am new to online marketing, my business is actually only a month old and I too am using Aweber. I have found it really simple to use and I love the reports section. I am an analyst by trade so this is so up my street! I came across your post as I was interested to find out how Aweber compare to other autoresponders and if I’d made the right decision. Your post has told me I have. I will look forward to reading more of your reviews and tips.
A lead magnet (a.k.a. an optin bribe) is something amazing that you give away for free in exchange for an email address. This doesn’t have to cost you anything to create; most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, so long as it provides value to your visitors for free.
As you can see, these emails are scheduled to be sent to our subscribers after a certain amount of days of them being subscribed to us. We’ve more emails that are sent during this period too, and it means that once someone subscribes to our newsletter, they’ll receive consistent messages from us (but not excessively, or too little) from the very beginning.
We’ve changed email marketing from iContact to MailChimp and, just now, Aweber. We changed from iContact to MailChimp to cut costs. We then switched to Aweber because Mailchimp will not allow you to start an Autoresponder series on an imported list PLUS, as you mentioned, Aweber has much more robust measuring/management tools. However, people should be aware that Aweber requires imported subscribers to opt-in all over again.
This isn’t an issue of the legitimacy of your business and we certainly don’t have anything personal against your content, however we do have to protect the deliverability of all our customers and the risk associated with these terms is too great for us to take on at this time. Here is a page with more information http://www.mailchimp.com/support/compliance/about-terms-of-use-violation?lptkt=LTK143038471765X
There are two great things about Mad Mimi. First: it's very cheap. Second, it's very easy to use. These two factors may convince users to purchase a plan. However, some users will find that there are some noticeable omissions when it come to more advanced functionality, particularly in the autoresponder and split testing department. - Chris Singleton
I have a few criteria that I am picky about when it comes to a membership platform. Obviously protecting your content is priority, but the membership setup must be simple, and the members page has to look professional. I have tried several membership plugins, scripts, and cloud platforms over the years and I have finally… “Good Things Come To Those That Wait!”
As for reporting options, AWeber presents the standard raw numbers and percentages (clicks, opens, unsubscribes, and the like). It also includes more advanced data such as opens, clicks, and revenue over time; subscriber growth; and stats by location, area code, or designated market area. In addition, you can compare results across your past 20 emails. You can track subscribers based on their signup method, and the list segmentation options provide plenty of ways to optimize your email marketing. Reports are well laid out and easy to understand; much of the data is presented in both chart and table format.