This guide will surely help you in creating your own sales funnel. Sales funnel is an important part of the business and is surely beneficial. All you have to remember is that the largest community of customers goes at the top and the final output comes at the bottom. So make sure that every step is followed consistently as it will help you reach desired business and sales goals.
Open rate shows a percentage of total recipients that viewed your email. You can track it in HTML emails that include a transparent image (a tracking pixel). When it’s loaded, an email is tracked as open. This metric isn’t 100% accurate. As mentioned earlier, some email providers block images, and a user needs to enable them to see the visual elements.
Don’t sell sand in the desert. Even if you use an award-winning design and have the best deals on the market, you won’t be successful if you don’t get the right offers to the right people. One-size-fits-all messages are not effective or profitable. Imagine that you provide a free trial of your software although your subscribers are already your clients. Or, that you want to sell sausages to vegans.

“As my list has grown, I’ve just remained focused on the next metric right ahead of me. First it was just to hit 200 subscribers, then 300 subscribers, then 400 subscribes. Eventually the goal was 1,000 subscribers, then 2,000 etc. etc.  As I’ve gone past 10,000 and 20,000 and beyond I’ve actually started to focus more not on the sheer number but on engagement.” – John Corcoran, Smart Business Revolution
Even my team members, who are much smarter than I am, couldn’t get a grasp of it as quickly as I wanted them to. Although the help I hired was amazing, that company wasn’t a part of Team Flynn like my other teammates. They would never think to change things here and there on their own for the benefit of the brand and what it stands for, because that’s not what they’re paid to do.

Update: MailChimp refutes this claim about affiliate marketing saying that they only impose temporary bans when certain links in emails are blacklisted. What’s nice about AWeber is that they let you know BEFORE you send your email how likely your email will hit someone’s spam folder and whether you are accidentally using blacklisted links in your email.
Variations of “Hello {!firstname_fix}” have become the norm in email marketing, not the outlier. Because of that, it’s losing its effectiveness. You can still use name personalization, but you also want to think about going a step further. At AWeber, we recommend segmenting your audience and sending each segment tailored messages with unique subject lines.
Please note that my one star review is for Awebber itself, not this tutorial manual. I own my own personal internet domain. This allows me to create one-off email addresses, such as yourbusiness@mydomain.com In several instances where such one-off email addresses became jammed up by spam messages it turned out that the businesses to which I had submitted those one-off email addresses were Awebber customers. On one occasion both yourbusiness@mydomain.com AND yourbusiness.com@mydomain.com became clogged up by spam messages, while on another occasion both businessname@mydomain.com AND otherbusinessname@mydomain.com became clogged by spam messages. I thus have what I believe to be clear proof that somebody at Awebber is selling the email addresses from Awebber customers' email lists to spammers. My personal advice is thus to be extremely careful about using Awebber for any kind of email list management services.
It’s one of the most effective marketing approaches because a person who decides to share their information with you shows that they are interested in your blog or business and what it is offering. With this in mind, it is clear that the person is also willing to buy your products or services, explaining why email marketing has high conversion rates.
I use Ratepoint because they also offer a review (testimonial) widget I have posted on my site. Ratepoint has a promotion that offers free mailing list service forever if your list is 125 or less. Obviously most of us will want more than 125 folks reading our newsletters but it’s a good start. Good templates, tracking and definitely awesome support.
I asked him several other questions and he took me deeper into the software to show me some cool automation tools and how tagging and segmentation worked. He also took me into the analytics and even some of the early integrations ConvertKit has with companies like Gumroad, which make it incredibly easy for me to new link customers of The Smart Podcast Player to a “course” in ConvertKit to send them a pre-written autoresponder series.
If you’ve been following along from the beginning, you have now learned how to grow your email list to epic proportions, you’ve segmented your list so that your emails are highly relevant to each individual subscriber, and you’ve learned how to send amazingly effective emails that have a high open-rate. Now you are ready to automate the process and turn your campaigns into money-making machines!

While in these days it’s much less common to get notifications for every email we receive, and instead social media that reigns supreme in that department, that doesn’t mean that email has become any less important. In fact, our email inboxes have become somewhat of a place for solitude for us. Unlike social media – where the content that pops up on your feeds can be sporadic and oftentimes, overwhelming – email is where we receive messages that we’ve carefully chosen to receive.


Looking for a place to start promoting your list? Look no further than the followings you already have established! If you’re actively creating and sharing content on a platform like Facebook or Twitter, try reaching out to your audience and encouraging them to sign up to your list. After all, they’re already finding value in the content you’re sharing. Now it’s time to take your relationship to the next level.

Freedom to make decisions is something I allow and trust my team to do on several levels without ever needing my permission. It makes us move much faster. If they know certain decisions help support the main objectives and value of the brand, and it’s not something that could potentially damage the brand or cost more than $500 (this isn’t a hard number, it’s a rule of thumb), then they are free to take the reins and continue moving forward.
If someone uses my e-mail address in an online mail shot (that they got with my consent) but have contacted me and not blind copied my e-mail in with others – essentially sharing my data with others – am I then able to use these e-mails for my own benefits in a mail shot (whilst ensuring all addresses are blind copied) but also ensuring there is an opt-out option in my e-mail
As I was growing more and more frustrated with Infusionsoft I reached back out to Nathan to see how ConvertKit was doing. I wasn’t surprised to hear that they were experiencing constant growth month after month. New features were being added on a regular basis, and after a couple of side conversations with other users, I was happy to hear extremely positive reviews.
This was all possible with Aweber, with some drawbacks (and one of the reasons I switched to ConvertKit). While you could set up an autoresponder sequence in Aweber, it was not easy or convenient to segment out those users who were in the sequence from getting your main newsletter or blog broadcasts. So, it was possible that people were getting multiple emails from me a week.

There are two great things about Mad Mimi. First: it's very cheap. Second, it's very easy to use. These two factors may convince users to purchase a plan. However, some users will find that there are some noticeable omissions when it come to more advanced functionality, particularly in the autoresponder and split testing department. - Chris Singleton
Variations of “Hello {!firstname_fix}” have become the norm in email marketing, not the outlier. Because of that, it’s losing its effectiveness. You can still use name personalization, but you also want to think about going a step further. At AWeber, we recommend segmenting your audience and sending each segment tailored messages with unique subject lines.
When someone opts-in to your ebook, or signs up for your newsletter or webinar, you create a sequence that basically deepens the relationship and extends the conversation around the topic. Generally toward the end of the sequence you’d include a call to action. You can combine this with a sales call if you added a phone number in your opt-in form. You can use standard email marketing providers to set this up. Mailchimp, Mad Mimi, Infusionsoft, Aweber are all good ones to try.

An affiliate product is created by someone else but you can promote it to your list and earn a commission on every sale you make. When promoting an affiliate product to your list you don’t want to just promote any kind of product just to make a quick dollar. Remember the effort you out into building a list of raving fans that know, like and trust you.
Migration can actually be a major pain in the ass. Although according to aWeber my list was “substantially clean” but I still needed to get all my readers to reconfirm their subscriptions. After a week I’m still waiting for 70% of them to reconfirm. NOT happy. If I stuck to mailchimp I wouldn’t have had these problems. (Their support guys are good though.)

Enter the autoresponder. The autoreposnder (or as ConvertKit calls it, a Course), is a series of messages that get sent in succession automatically. You write them once, determine the frequency, and then subscribers get these same messages no matter when they join your list. It’s a fabulous strategy because you build it once and then you can rest knowing that even if you can’t send something in real-time, they are still getting these carefully crafted emails.
MailChimp always tempts me in terms of design and looks, and more over they keep adding new features, which will be helpful in your Email marketing campaign. The Best thing about MailChimp is, it’s free for first 2000 subscribers, and you will not be charged anything until you have crossed their free limit. This is useful for bloggers, who are worried about moving from Feedburner to another paid Email marketing services, as with free you have nothing to lose.

In response to “bogus” email subscribers, I will tell you why it is done… because I do it myself. When I am forced to put in my email information just to get some free information, it irritates me. The reason it irritates me is because, I deal with many companies in my business, I can not afford the time to keep sifting through my inbox to delete 50 emails from a company that I just wanted a little information from. Email marketing optin is great, but keep in mind – not everyone wants the bombarding of emails after-the-fact.
Promote up-sells/cross-sells. You can even set up an autoresponder sequence for someone after they purchase and get repeat customers. Depending on the products you sell, you could offer an upsell, or cross-sell related products. For example, if someone buys a digital camera, you can offer to add a lens, a tripod, and other accessories to their order before it ships. Or, if you sell products that people buy frequently (like food or disposable items, like diapers), you can automatically send them offers for new items when you know they’re about due for another order.
We understand how overwhelming and confusing this could be for a new user. But you will soon find out how useful it would be for you in the future. We would recommend you not to cover every thing quickly. Focus on building your site, bringing visitors, posting content. When you are stuck at something, focus on that specific problem and try to solve it using tutorials on our site or else where.

This is not the first time - nor will it be the last time that they have amazed us with the quality and content of product. Not only are their products detailed and easy to follow, but they go over the top in delivering how-to guides with step-by-step instructions that make my products stand out from the crowd. This will help solve your problem and improve yourself as a marketer. - Adam Davies
It’s one of the most effective marketing approaches because a person who decides to share their information with you shows that they are interested in your blog or business and what it is offering. With this in mind, it is clear that the person is also willing to buy your products or services, explaining why email marketing has high conversion rates.
When it comes to another significant feature, email deliverability, both AWeber and GetResponse perform the same way. Both of them claim and offer about 99% email deliverability rate. The email deliverability option finds out whether or not any spam elements are present in the mails that you send. When you use either of these email delivering services, their spam checkers check your emails automatically and assign a spam score to them so that you can find out whether your emails will be marked as Spam by different ISPs.
In ConvertKit, this is much easier. Unlike Aweber where you set up separate lists (I had 63 lists when I shut my account down), in ConvertKit, you don’t have lists at all. Instead, you use tags and automation rules to segment your audience. So I can have someone go through a nurture sequence (when they first join my list) while still sending my blog/podcast broadcasts to my main list. I simply create a rule:
You publish the one post on your blog per week to continue building your base of content and to demonstrate that you are not a fly-by-night blogger. You get the guest posts published on other blogs as a means of building an audience. Before long, your name will be on the lips on many of your prospective readers. Once you have an established audience, you can write more on your own blog, and less on others’, if you feel it will be beneficial to your continued growth.
With Constant Contact, you can build your email lists from your company website or even from your Facebook page. More than just an email tool, Constant Contact has plenty to offer apart from sending emails including managing blog content, event management, online survey tools, and coupon creation. It also offers a comprehensive set of real-time reports.

Like many of you, I once too was caught in the Corporate America rat race.  I started out in engineering and climbed the corporate ladder into a few executive leadership positions among some of the most respected Fortune 500 companies such as Allied Signal, Worthington Industries, and Emerson Electric only to find myself unfulfilled and dissatisfied…
We hope that you’ve found this email marketing guide useful. As you can see, with a couple of smart moves, you can create a cycle in which your mailing list is continuously going to grow. As the market is constantly changing, remember to use one of the abovementioned tools, as they will make it much easier for you to test, experiment with and optimize your email strategy for the best performance.
The funds you deposit with a futures commission merchant are generally not guaranteed or insured by a derivatives clearing organization in the event of the bankruptcy or insolvency of the futures commission merchant, or if the futures commission merchant is otherwise unable to refund your funds. Certain derivatives clearing organizations, however, may have programs that provide limited insurance to customers. You should inquire of your futures commission merchant whether your funds will be insured by a derivatives clearing organization and you should understand the benefits and limitations of such insurance programs.

Thanks to the 1000s of hours of real world marketing experience, we have put together an archive of the most likely things you'll encounter and do wrong when starting out your business. This top secret archive of mistakes are the results of over 10 years of practical hands on marketing experience by experts how have been playing the game since the early 2000s!


I actually use both services today so I can keep this review up to date. Overall, I think Aweber has a better deliverability rate which is a huge reason to use them. Furthermore, i like the way they do autoresponders much better than MC. On the flip side, MC has a much easier to use API if you are into coding and manipulating your lists programmatically.
Just in case you’re new to the whole email marketing landscape, Aweber (along with MailChimp, ConvertKit, InfusionSoft, Ontraport and countless others) are email marketing systems designed to allow you to capture subscriber emails and then send them direct messages straight to their inbox. Some are very basic doing only email marketing, and some are full service systems that also include commerce and CRM capabilities.
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