Upon signing up there’s a skippable introductory video. AWeber has a bit more of a setup procedure than most ESPs; to get started, you’ll need to fill out information including the business address you want to feature on the bottom of emails, as well as any customizations you want to make to AWeber’s standard opt-in confirmation message. Once you’ve finished those basic configurations, you’ll be free to explore the program.
Their Follow Up feature is the perfect way to send introductory emails to new subscribers (say you want to introduce them to your most popular posts or send in a 5-series email campaign covering your latest project) before they receive your usual newsletters. Many users prefer AWeber for its comprehensive phone support and ability to integrate seamlessly with other web apps.
Aweber is another favorite tool that is aimed at small and mid-sized businesses. It also packs an enormous amount of features, making it an outstanding email management software tool. Automation, tracking and template building are all easy to perform with this tool, earning it a place on this shortlist. It can also be easily integrated into all types of websites.
Clarity is key here. Your sign up form should explain the benefits of signing up for your email list, information about the types of content you’ll be sending (newsletters, product promotions, etc.), the cadence of your emails (i.e. weekly, monthly). When you define these expectations up front, your subscribers won’t have any questions about what they signed up for.
MailChimp also has great customer support but when you’re using their free service, you probably won’t get instant response from their customer team. As you know, premium services always offer faster customer support whereas free services provide less customer satisfaction. As MailChimp only has email support whereas AWeber has email, phone and live chat customer support options.
Now, you can automatically send highly relevant emails encouraging them to buy the product or service they were considering. Customers who received multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one followup email, according to Experian. Try sending the first message one day after, a second message 48 hours after, and possibly a third message within three or four days of abandonment.