The TRIBE Breakfast Series will explore what drives mission-based challenger brands. We want to bring together a group of challenger brands and marketing and PR professionals at TRIBE HQ, to share ideas and hear from a number of inspiring voices, so we can learn how to discover and articulate our purpose and better connect with our tribes. All over a (free) delicious, healthy breakfast; granola yoghurt pots, pastries and TRIBE breakfast Shakes.


Avoid jargon, buzzwords, and acronyms. Writing copy for emails or landing pages is different than writing the academic research paper. Marketers should cut down on flowery language wherever possible. Use a conversational tone. Check your text with the Hemingway App. Don’t worry; replacing big words with common synonyms won’t make you look uneducated. Most people in the United States read at a 7th-8th-grade level.
Thanks for all this wonderful information. I write both fiction and nonfiction. I’m wondering if I need to create two lists that people could sign up for. Or should I just have one? The audiences have some overlap but are mostly different. How do I handle this, short of having two websites (which I don’t want to do)–I currently have one author website. Thanks for any advice.
This is not the first time - nor will it be the last time that they have amazed us with the quality and content of product. Not only are their products detailed and easy to follow, but they go over the top in delivering how-to guides with step-by-step instructions that make my products stand out from the crowd. This will help solve your problem and improve yourself as a marketer. - Adam Davies
There are drawbacks, however, and they are threefold: first, the program seems to be falling behind on the social media front. Second, AWeber is a little on the pricey side, especially for businesses with very small lists (1000 and under). Once you hit the 2500-subscriber mark, costs are more in line with industry averages. The company has no send-based subscription plan, which means if you have a large list but send infrequent emails, there are probably better choices for you. Third, the company makes its free trial unnecessarily burdensome by requiring a credit card. This would be a minor issue if not for the fact that customers have reported complications with canceling the service.
This isn’t an issue of the legitimacy of your business and we certainly don’t have anything personal against your content, however we do have to protect the deliverability of all our customers and the risk associated with these terms is too great for us to take on at this time. Here is a page with more information http://www.mailchimp.com/support/compliance/about-terms-of-use-violation?lptkt=LTK143038471765X
Infusionsoft is a fully functional CRM and marketing solution created for small and medium-size businesses. Comparing it to Mailchimp or AWeber is like comparing a Lamborghini to a VW Golf. It provides highly advanced features for list segmentation, lead scoring, and marketing automation. On top of all that, you can integrate all of these features with your optin form using Infusionsoft Tags + OptinMonster.
So with these factors in mind, I had been staying put with Aweber because they met a number of these criteria. But I knew that I really wanted to up level my email marketing and put more customized sequences and automation into place so that the user experience could be much better, and I would have a clearer picture of my audience and what they want from me.

In closing I signed up with verticalresponse.com and in 2 sec I had an email from the CEO with her photo and a phone number to call if I had any support related issues, and no joke, in literally 10 min I had built my mailer and sent it out to 8500 customers – they did not hold it for a while, or send just a few test mails; it was done and sent and reported on in less than 30 min! MailChimp.com take note: That is how you do it! (reports not bad either)


One thing that one must not forget is also integration with your existing website. If your running on Joomla, WordPress, Drupal or such likes, better you find how the user integration will go with your CMS and one of those email services. You don’t want the client to have to register for your autoresponder on one form and then have to register a second time for your website! You may find that plug-ins to do such things might restrict your choice, check it out first or consult with your webmaster!
That’s it, and now you have successfully created your first Email list using MailChimp, and you are officially in the way of becoming an Email-marketer. The good thing about Mailchimp is; it’s design and every field is interactive, so even if you are new, you will never be lost. More over, you can always ping their support for any help, or search for tutorials like this to learn more. You can take advantage of any of these WordPress Email marketing plugins to quickly integrate MailChimp on your blog.
We created Newbie Classes as the 'go to' place for all your internet marketing training needs. We know what it's like to be a struggling beginner without help or answers. This why we created an entire membership dedicated to bringing you all the knowledge and help you need so you can watch the videos in your own time, learn at your own pace and achieve great results!
On the Baltimore Fishbowl today: A long read and data dive by @EMcLeod_BFB @skinny412 and I about weed possession arrests in Baltimore since decriminalization / SPOILER ALERT: 96% of those arrests were Black Baltimoreans https://baltimorefishbowl.com/stories/structural-racism-and-cannabis-black-baltimoreans-still-disproportionately-arrested-for-weed-after-decriminalization/ …pic.twitter.com/jwPNnqB3in
Personally, product creation is something I've always enjoyed. Still, it can be hard at times to come up with ideas for new products that are unique, or have a unique twist to them. Even an experienced and creative individual can learn a lot from this video series. I know I did. I especially appreciated the lessons on product pricing, how to get testimonials, and creating multimedia packages. Not to forget the sources for ideas, which are priceless! Once again you've knocked it out of the ballpark with this one! Thanks! - Karen Denning
Thank you for a detailed comparison of MailChimp and Aweber. I think it’s a nice idea to also have an in-house email software like this one http://easymail7.com in addition to the account with a remotely hosted email provider like MailChimp or Aweber. In case of a sudden account suspension by the ESP, you would not lose contacts, emails, autoresponders etc, and would be able to continue email marketing using the in-house email software.
This is usually an invitation sent out to the whole mailing list. If your company is holding some event, such as a physical reveal of a product, or a webinar, this is the starting point that will significantly increase awareness. This is a mixture of a newsletter and offers email, as people are asked to participate in the event that they can either only watch, or make a purchase as well.
During my beta tests with Split Test Monkey, I found it simplifies things to make it easier to setup and fast without all the complex features.  I ran a list building campaign with cold YouTube Video SEO traffic for 16 days. I expected conversions at 4-10% or much lower because people didn’t know me. I tested two… “19.43% List Conversions and $4985 in Revenue?”
*COMPETITION TIME* We've teamed up with Pip&Nut for the TRIBE Shake Shack pop-up. We're mixing up TRIBE Shakes using Pip & Nut Milk & Nut Butters in store daily, so come & visit! To celebrate the launch, we're giving one lucky winner the chance to WIN a Prize Hamper, filled with TRIBE & Pip & Nut goodies! For the chance to win, TAG A FRIEND BELOW! #tribeshakeshack #fuelledbytribe
With a newly redesigned email editor, which makes it easy to pick back up on draft messages right where you left off or turn them into drip messages, AWeber is an email marketing app that does it all. If you need a professional email tool that’ll help you grow your lists and offer live phone support if you get stuck, it's a great email app to try. - Matthew Guay
Split testing is one of those tasks that I’ve always hated because of how complicated and time consuming it is. I knew it was important but man, was it difficult to get right…that is, until now. Like all of Promote Labs software Split Test Monkey takes a really complex task and makes it “point and… “Split Test Monkey takes a really complex task and makes it “point and click” easy.”

Tip: We often suggest that you mention what you’re going to talk about in your subject line. However, Nathan Latka of Heyo once told us in a webinar that he usually goes for a really short subject line that provokes curiosity. (He claims he has even used knock-knock jokes.) In the right context, something like “Hey …” can be surprisingly effective. The casual and familiar tone coupled with the slight recognition of your email address may be enough to prompt an open.
When I first started blogging several years ago, I jumped onto the aweber band wagon. I built a subscriber list of over 400 people. I was posting regular articles and then a monthly newsletter with more in-depth articles for free. I was spending so much time writing, I never created a product and the onsite ad’s were not bringing in enough money to cover the cost.
This is not the first time - nor will it be the last time that they have amazed us with the quality and content of product. Not only are their products detailed and easy to follow, but they go over the top in delivering how-to guides with step-by-step instructions that make my products stand out from the crowd. This will help solve your problem and improve yourself as a marketer. - Adam Davies

Instead of simply sending out a broadcast sporadically, why not choose to create a newsletter.  That way, you can send one out each week/month that includes said promotions, offers, site updates, etc. in one place.  That way, subscribers won’t get annoyed of you sending out too much content to them, as they can expect to get everything in your regular newsletter.
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