Smart from Scratch is a course I created to walk you through the process of choosing and testing a business idea, as well as getting your first customers. If you already have a business, this course isn’t for you, but if you’re just getting started—or you don’t know where to start—this course is for you. [Full Disclosure: As an affiliate, I receive compensation if you purchase through the Genius link to the right.]
Great timing. My billing info on mailchimp needs updating so now is a good time to switch to aweber. When I had to decide between the two a few years ago I picked mailchimp because their template system is way cooler. Aweber’s stuff looks like teenagers’ homework assignments in the 90’s. In contrast to an all male engineering team mailchimp seems to have a few girls on board to spruce things up. But as you said the functionality behind the email is more important than the look so I’m jumping ship. Oh, I’ll also be saving $20 pm.
You can set up “rules” in AWeber to automatically segment your audience, but these rules simply subscribe or unsubscribe people from various lists. For example, when one person joins list B, they can be automatically unsubscribed from list A. This simple rule is particularly useful when you have a non-customer email list, and a customer email list.
Wow, Gill! That’s a fantastic idea. No wonder you got such great engagement. At AWeber, we’ve found that specificity does lead to higher open rates. It shows you know your audience, and you’re sending them value. You’re talking to the individual — not the crowd. Highly relevant subject lines paired with segmentation is a winning duo. Keep up the awesome work.

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The Autoresponder 2.0 is probably the most advanced feature that GetResponse launched a couple of months ago. With their new autoresponder feature we can now create message cycles that are timely and relevant — all adjusted precisely to subscriber needs and expectations and send them automatically. As a result the open and click are higher and hence lead to more conversions. - Ram Shengale

Under #2, be careful with popups or modals that cover other interactions, Google will now penalize this kind of activity on mobile. I suspect we’ll now see persistent banner style replacements on mobile (a strip across the top of the site that doesn’t scroll off the page or disappear until you close it or sufficient time has elapsed without interaction.)


I have recently just created my website and I still do not understand much about email marketing although I have friends and came across this topic umpteen times when I am doing my research online. It sounds like if I want to create a successful website, email marketing is pretty important. Aweber definitely sound like an extremely useful tool to get things started, will definitely consider using it!
Back to my using AWeber to build a loyal following…in December I was asked by the New York Times to contribute a mini op-ed. I think I almost doubled my subscribers because I already had the system in place to capture those subscribers when they visited my website from the NYT page. Not that I have a huge number of subscribers yet, but I am getting there in part because of using a professional system.

In my opinion, Aweber is The Best email autoresponder on the market today. As someone who is a HUGE FAN of Aweber, I find it sad that you left them without calling customers support OR MYSELF, JUPITER JIM, (on skype, of course) to help walk you through things. It is so easy, breezy when they just walk you through everything step-by-step over the phone.
Follow-Up Series (Autoresponders): In addition to one-time email blasts (called Broadcasts), AWeber allows you to create chains of autoresponders (campaigns). An example would be a welcome email which is sent to each new subscriber who signs up, then a series of weekly “How To” emails explaining the various applications of your product. You can set the interval between these messages to anywhere between 0 and 999 days. You can also start subscribers at different points in the cycle if you wish (so for instance, if you had a separate signup form for advanced flying widget users, you could start them on #5 of your series (“New Applications of Flying Widgets”) instead of #1 (“What is a Flying Widget?”). You can set up separate follow-up series for each list, and you can copy them between lists. You can even set it to stop sending messages once the email has been opened.

Infusionsoft is a fully functional CRM and marketing solution created for small and medium-size businesses. Comparing it to Mailchimp or AWeber is like comparing a Lamborghini to a VW Golf. It provides highly advanced features for list segmentation, lead scoring, and marketing automation. On top of all that, you can integrate all of these features with your optin form using Infusionsoft Tags + OptinMonster.
Price: Several users feel that the price is too high for many small businesses, especially businesses that don’t need all the bells and whistles AWeber has to offer. This is compounded by the fact that there’s no “dormant” mode; so long as your lists are in AWeber, you’ll need to pay the monthly fee based on your number of subscribers, whether or not you are actually sending emails. Some would like to see a low-price or freemium option for very small businesses.
I basically had to download the javascript from their site, figure out how their code was written and then tailor it to how I wanted it. Otherwise, I would have been limited to their templates which I didn’t really like. In addition, the Aweber popup code didn’t work properly across all web browsers and I had to fix this manually. (Updated: This problem has been rectified)
Branding of your Email list is very crucial from day one, as this will help subscribers to quickly recognise your Email. Specially, if you are one of those marketers, who are sending super valuable Emails via these auto-responder services, branding will ensure you will get better CTR. Your default name, reply to addresses, and welcome Email are key points for the first stage of Email branding.
We’ve changed email marketing from iContact to MailChimp and, just now, Aweber. We changed from iContact to MailChimp to cut costs. We then switched to Aweber because Mailchimp will not allow you to start an Autoresponder series on an imported list PLUS, as you mentioned, Aweber has much more robust measuring/management tools. However, people should be aware that Aweber requires imported subscribers to opt-in all over again.
The image above is a screenshot from my account showing that I have three follow up messages set at the moment. The first one is the eBook, the second one arrives a few days later and is a thank you message, and the third one is a tactic that I use on my blogs that I only share with my email subscribers. The follow up email function allows me to create a deeper sense of value with everyone who is subscribed.

To manage expectations, it’s a good idea to send your subscribers a quick follow-up email immediately after they’ve subscribed. This is an optimal opportunity for you to, not only thank them for subscribing, but to also to introduce yourself, send them material that you think they’ll be interested in as new subscribers and remind them how often to expect your messages. Almost all email service providers give you the option to create an autoresponder workflows (something we’ll talk about a little bit later), so use it!
i know the benchmark, you can have 3 lists, all sent from 3 different companies, and if someone opts out, they get the choice if they are listed on other lists, to tick all the lists they are on, or just some. Does aweber and mailchimp do this? I have emailed mailchimp several times with the question but no answer yet, i am pretty sure they do not, so if someone opts out it is just an opt out from that list.
There are hundreds of millions of users on social platforms including Facebook, Twitter, Instagram, YouTube, Google, LinkedIn just to name a few. Many of these people are looking for exactly what you offer. And unlike traditional marketing where you must pay huge monies upfront for advertising in print, radio, television and outdoor the digital marketing world has changed the game. You can get started online advertising with daily budgets as low as $1. Then optimize and scale up based on research. You can even boost your free content to increase views and conversions.

If you’d like to check out ConvertKit, my referral link is here [Full Disclosure: I’m a compensated advisor and an affiliate for ConvertKit], and if you have any questions about ConvertKit, both Nathan and I will be actively popping in and out of this post to reply, however we’re currently at the LeadPages conference in Minneapolis so we may be slow to reply at first.

I am using MailerLite and after reading your review I have jumped to read it’s Terms of Service, this is where I have found the difference between the two (more here: https://www.mailerlite.com/terms-of-service ). I often include affiliate links in my email marketing campaigns while actually promoting my own content and brand, everything has been fine so far and I am happy with MailerLite service overall. So my last question is if Aweber actually allows affiliate marketing altogether with affiliate links? I would appreciate your answer.
Price: Several users feel that the price is too high for many small businesses, especially businesses that don’t need all the bells and whistles AWeber has to offer. This is compounded by the fact that there’s no “dormant” mode; so long as your lists are in AWeber, you’ll need to pay the monthly fee based on your number of subscribers, whether or not you are actually sending emails. Some would like to see a low-price or freemium option for very small businesses.

“Mailchimp was great when I just had a blog. Now that I have my book, I’m starting to have products, it’s more of a business. I didn’t think that Mailchimp could handle me. I needed something a little more versatile that could target the people that I sent things to depending on what list they were on or what they clicked. It needed to be a little more sophisticated for me. That’s why I needed to switch over.”

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