There were a lot of other options on the table for higher-level email marketing too, such as Ontarport (formerly known as Office Autopilot), but I remembered an Infusionsoft “sister” conference where I gave the keynote presentation in 2014 called PartnerCON and I met a lot of the staff over at Infusionsoft, which left me with a great impression of the company, so I decided to roll with it.
We hope that you’ve found this email marketing guide useful. As you can see, with a couple of smart moves, you can create a cycle in which your mailing list is continuously going to grow. As the market is constantly changing, remember to use one of the abovementioned tools, as they will make it much easier for you to test, experiment with and optimize your email strategy for the best performance.
In this next section we’re going to get more detailed about setting up your blog. Whenever I ask an audience “how many of you have a blog?” I’m always amazed at how few people raise their hand and say yes. I’ve asked business owners of all types. Hair salons, HVAC, chiropractors, not-for-profits, freight forwarders, crypto and the majority are missing this tool.
But really, the conversation was just a series of questions about my needs, my experiences wants and desires as a blogger, podcaster, and digital marketer. Having just completed a software product of my own (The Smart Podcast Player), I appreciated the questions and fully understood what he wanted, and I was not afraid to hold back. He was my friend, and plus what if he created the perfect solution for me.
Back to my using AWeber to build a loyal following…in December I was asked by the New York Times to contribute a mini op-ed. I think I almost doubled my subscribers because I already had the system in place to capture those subscribers when they visited my website from the NYT page. Not that I have a huge number of subscribers yet, but I am getting there in part because of using a professional system.
Now you have created your first email list using Mailchimp, and it’s time to grow your Email list. Obviously, we will be designing the Email signup form in the next step, but first it’s a good idea to import your existing subscriber list to MailChimp. MailChimp supports all major services like Feedburner, salesforce, Eventbrite, Zendesk and many more. Importing from Feedburner to Mailchimp is easy, and you can refer to this guide which will help you to get started. Do remember, your list is free for first 2000 subscribers only, so if you are exceeding the list, you need to start paying.
Think about implementing referral links to incentivize your subscribers to spread awareness about your brand, too. Referral links allow your current customers to promote trackable links for your business. In exchange for sending new paying customers your way, you can give them incentives like discounts, coupons, vouchers, cash, prizes or redeemable points.