This is usually an invitation sent out to the whole mailing list. If your company is holding some event, such as a physical reveal of a product, or a webinar, this is the starting point that will significantly increase awareness. This is a mixture of a newsletter and offers email, as people are asked to participate in the event that they can either only watch, or make a purchase as well.
Both mailchimp and aweber have too many features for someone that wants to keep it simple. I’ve tried both and went to JetPack. I’m sure a few simple features could be added to JetPack….keep it simple and charge a smaller fee, than aweber. I had and know others as well that got sold on aweber and never used it, paying a heafty monthly fee for nothing. That’s the way of the world now….get them to sign up, put it on their credit card and they forget about it and never learn how to use it. Helps pay for all the other people that spend endless hours on the helpline gobbling up the service reps time trying to figure it all out.
I didn’t really find anything wrong with AWeber’s tutorials and videos, as such. They do have a lot but no newbie wants to trawl through endless info in the beginning. A NEWBIE wants to learn the basics AS FAST AS POSSIBLE AND GET THE JOB DONE. So my point here is, the Knowledgebase, FAQ, and online help are not exactly geared towards making the life of a newbie easy.
Now, you can automatically send highly relevant emails encouraging them to buy the product or service they were considering. Customers who received multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one followup email, according to Experian. Try sending the first message one day after, a second message 48 hours after, and possibly a third message within three or four days of abandonment.
Let your recipients know what you want them to do (sign up for a trial, claim a discount, etc.). An ideal call to action should draw attention, be clear and, of course, be clickable. Design a big button, so it’s easy to click on mobile devices. If your email is long, add another call to action, so your subscribers don’t have to scroll to find it. Make a CTA copy compelling.
Like a lot of bloggers I give away a free eBook as a way of capturing email subscribers. This is a very clumsy process using Feedburner as you cannot set up an automatic response to send the eBook as soon as someone subscribers. Rather, you have to add a download link to your feed and then hope the new subscriber understands that they don’t get an email until you write a new post.
Check your ‘Form Type’ settings to alter the width of your signup box. This is important as you need to make sure that it is the right size for your site. Think about where you want the box to appear on your site – for the sidebar, you will want it reasonable small (perhaps 250-300px wide) whereas if it’s for after your post, maybe something much wider (e.g. 600px).
i know the benchmark, you can have 3 lists, all sent from 3 different companies, and if someone opts out, they get the choice if they are listed on other lists, to tick all the lists they are on, or just some. Does aweber and mailchimp do this? I have emailed mailchimp several times with the question but no answer yet, i am pretty sure they do not, so if someone opts out it is just an opt out from that list.
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For example, if someone is on your list and they choose to unsubscribe later, they still count as an email in the system which is included in your total subscriber count. You must fully delete that record from your account in order to not have to pay for it, and so I found myself going into each of my individual lists and deleting unsubscribes from my account about once a week.
You get my drift? The numbers are a bit rough (you might convert less) but it is the idea behind it that works. You don’t even have to have your own product. As long as you are providing your readers with high quality products that you use yourself then you are going to be adding value to their lives. And that is a vital element of making a sale. Aweber allows you to do all this without touching a thing.
ashley.. try benchmark as well. the differences i can see, for me anyway are we have 3 products, so want a different company name to show for each, and if they opt out i wanted the option of which list they want to opt out of, even if i send them letter A from list A, but maybe they are also in B and C, they might still want letters from b and c just not A, benchmark and i believe aweber does this. benchmark also allows you to set up a whole load of detailed surveys as well which is cool. mail chimp, if someone opts out of one list the lists are not linked in anyway so then you have to manually check them out of the other lists, and have to assume they want out of all with out giving them the option to chose in and out of what lists.
4. Affordable: I was willing to pay more money for better features, but wasn’t convinced I needed to be paying $200-$300/month for those. I know many, many, entrepreneurs who pay those fees and like I say above, use a fraction of its capabilities. I didn’t feel that was necessary for my business – at the point of consideration, I didn’t have a complex business with numerous products or sales funnels. For the past couple of years while my kids are home on crazy-small school schedules (right now I have 2.5 hours per day), I have been primarily working 1:1 with clients and offering My PRO Plan. This will change in Fall 2016 when both kids are in school full time (I can’t even imagine!?!) and I have more time to execute on my ideas, but for now, the big shot services weren’t needed.
When I first started blogging several years ago, I jumped onto the aweber band wagon. I built a subscriber list of over 400 people. I was posting regular articles and then a monthly newsletter with more in-depth articles for free. I was spending so much time writing, I never created a product and the onsite ad’s were not bringing in enough money to cover the cost.
This is not the first time - nor will it be the last time that they have amazed us with the quality and content of product. Not only are their products detailed and easy to follow, but they go over the top in delivering how-to guides with step-by-step instructions that make my products stand out from the crowd. This will help solve your problem and improve yourself as a marketer. - Adam Davies
That’s why, if you’ve been in the marketing world for any length of time, you’ll have heard the amazing value that email can provide businesses and marketers with when it comes to communicating with their customers. But, while email marketing is an amazing vessel for business’ marketing messages, it’s one of those tricky tools that not every knows how use.
Price: Several users feel that the price is too high for many small businesses, especially businesses that don’t need all the bells and whistles AWeber has to offer. This is compounded by the fact that there’s no “dormant” mode; so long as your lists are in AWeber, you’ll need to pay the monthly fee based on your number of subscribers, whether or not you are actually sending emails. Some would like to see a low-price or freemium option for very small businesses.
To start, you’ll have 700+ templates to choose from. There are some very nice layout customization options here, once you learn how to use them. AWeber uses both “sections” and “blocks” in its organization. Blocks are elements like text boxes, images, etc. Sections are the frameworks in which they exist. Most programs use similar organization, though they may use different terminology. The difference comes in your ability to edit or customize the sections themselves. In previous versions, the ability to customize elements like buttons was limited–you couldn’t change the text of buttons–but you now have the ability to easily customize those elements.
The first fifteen minutes of our in-person conversation was purely catching up and discussing upcoming family vacations, but then we dove right into the conversation about email marketing. It was not a pitch to join his platform at all. In fact, there was none of that except for a small but expected, “Hey, if Infusionsoft doesn’t work out for you, let me know, and we can see how you might be able to use ConvertKit.”
As I was growing more and more frustrated with Infusionsoft I reached back out to Nathan to see how ConvertKit was doing. I wasn’t surprised to hear that they were experiencing constant growth month after month. New features were being added on a regular basis, and after a couple of side conversations with other users, I was happy to hear extremely positive reviews.
With so many new things to contend with and trying to grasp the bigger picture, it is easy to forget that ..er, the newsletter (of some kind) has to be set up. So my “complaint” was that there was no reminder nor alert that I might want to set up a newsletter. A very useful and needful reminder/alert for a newbie! But one does not turn to Customer Support for that!
AWeber is an easy-to-use email marketing tool that allows business owners and entrepreneurs to cultivate relationships with their customers. Since 1998, AWeber has been the email engine powering the growth of organizations around the world, including leading sites like Social Media Examiner and ProBlogger and industry influencers such as Peter Shankman and Ann Handley.