ashley.. try benchmark as well. the differences i can see, for me anyway are we have 3 products, so want a different company name to show for each, and if they opt out i wanted the option of which list they want to opt out of, even if i send them letter A from list A, but maybe they are also in B and C, they might still want letters from b and c just not A, benchmark and i believe aweber does this. benchmark also allows you to set up a whole load of detailed surveys as well which is cool. mail chimp, if someone opts out of one list the lists are not linked in anyway so then you have to manually check them out of the other lists, and have to assume they want out of all with out giving them the option to chose in and out of what lists.
That’s it, and now you have successfully created your first Email list using MailChimp, and you are officially in the way of becoming an Email-marketer. The good thing about Mailchimp is; it’s design and every field is interactive, so even if you are new, you will never be lost. More over, you can always ping their support for any help, or search for tutorials like this to learn more. You can take advantage of any of these WordPress Email marketing plugins to quickly integrate MailChimp on your blog.
With its user-friendly templates, anyone who's dipping their toes into email marketing waters would love Vertical Response. Each campaign that you published with this software may be hosted for free online, allowing you to share links of previous campaigns even to non-subscribers. If you want to design your own emails, you can quickly make your own through the in-app image editor with filters and special text options.
Split testing is one of those tasks that I’ve always hated because of how complicated and time consuming it is. I knew it was important but man, was it difficult to get right…that is, until now. Like all of Promote Labs software Split Test Monkey takes a really complex task and makes it “point and… “Split Test Monkey takes a really complex task and makes it “point and click” easy.”
I have used both, and I agree with your analysis. The great thing about MailChimp is that it lets you see the email in different clients. That is really the hardest thing about sending emails. However, you can use that service without doing everything else through MailChimp. Also, once you get the hang of it and develop templates, it no longer is much of an issue.
I wasn’t sharing my affiliate link for ConvertKit (but I am now – I earn a commission if you buy with this link) as this move was happening because I wanted to take a couple of months to really test it out. After using it for more than three months now, however, I’m extremely happy with the results and am confident in my recommendation. Please note that I do receive a commission from the affiliate links to ConvertKit that are on this page. [Full Disclosure: I’m a compensated advisor and an affiliate for ConvertKit.]
Aweber is another favorite tool that is aimed at small and mid-sized businesses. It also packs an enormous amount of features, making it an outstanding email management software tool. Automation, tracking and template building are all easy to perform with this tool, earning it a place on this shortlist. It can also be easily integrated into all types of websites.
Thanks for bringing that up. It’s about time I redid that book cover as it was the first ebook I ever wrote. But when it comes to email marketing, you shouldn’t have to look over your shoulder wondering if you are going to get banned or not. Some of my other blogging colleagues have noticed higher delivery rates with Aweber over Mailchimp which I didn’t include in the article either. Ultimately, if you are going to do any sort of affiliate marketing, Aweber is the way to go. It’s not worth taking the chance of getting banned.
One of the challenges I’ve had with email marketing is figuring out exactly what to offer and when. I’ve tried the pretty HTML newsletter, but it felt like overkill at times and a little dated (there are of course a few awesome ones out there, but it just never felt like me). I tried taking an ‘e-letter’ approach but felt overwhelmed with creating original content for the newsletter on top of the blog. And more recently, I’ve simply been sending out broadcasts when a new blog or podcast is published. And this is all fine.
Before ConvertKit came on my radar, I was considering making the switch to Ontraport or Infusionsoft. I was ready for a more robust solution that Aweber just didn’t offer. But after years of hearing people call it “Confusionsoft” and the prospect of shelling out big bucks (at least $200+/month plus hefty $1000+ start-up fee) to use 20% of its features, I wasn’t super excited about making the switch. Ontraport had some promising options, and one of my clients started using them and was happy (though she did hire an Ontraport consultant and strategist to come in and get it all up and running).
My new email sequences are up and running, and everything is happening behind the scenes like it’s supposed to, and I can track it all while it’s happening. As my lists continue to grow and my audience becomes segmented, I’m preparing for a number of projects that will come out before the end of the year. This work with my email list will definitely support the upcoming needs, and already I’m getting a ton of great feedback from all of you who have gone through these new sequences on my list.
The disadvantage with using free services like Mailchimp is they’ll usually suspend your account without warning, it’s kind of like setting up a blog with wordpress.com or blogger.com. Since it’s a free service it’s kind of like they have this “one and your done” attitude which I guess is understandable since you’re getting the service for free, but sometimes I wonder. Now on to Aweber.
What I was trying to get across (and perhaps I didn’t make myself clear here, my fault), is that there are also other equally excellent services. I mentioned MailChimp as someone mentioned they’d like a mail list manager but couldn’t afford AW. MC is free for the first 1000 subscribers, and I think for a large proportion of entrepreneurs, that is enough to get started (more than enough, probably).
Before you can send AWesome emails with AWeber, you'll need someone to send it to. The easiest way to begin building your list is to import contacts that have opted-in to your email list, or gave you permission to send them emails. These could be subscribers you've emailed from another provider, or a list of contacts that you've built through your business.