One question I have that you might be able to answer is: I send out a broadcast once a week when a new post comes up. I set this up manually, though I’ve seen that there is an option (I believe) to automatically send out your blog post to your e-mail subscribers. I guess I’m a little nervous about doing an automatic thing (though that is what happens with people who are subscribing via my feed). Does this make sense to you? I only post once a week so it is not that difficult to manually send out a broadcast. Just wanted to know if you could explain the mechanism behind the automatic blog post option.
As for reporting options, AWeber presents the standard raw numbers and percentages (clicks, opens, unsubscribes, and the like). It also includes more advanced data such as opens, clicks, and revenue over time; subscriber growth; and stats by location, area code, or designated market area. In addition, you can compare results across your past 20 emails. You can track subscribers based on their signup method, and the list segmentation options provide plenty of ways to optimize your email marketing. Reports are well laid out and easy to understand; much of the data is presented in both chart and table format.
I asked him several other questions and he took me deeper into the software to show me some cool automation tools and how tagging and segmentation worked. He also took me into the analytics and even some of the early integrations ConvertKit has with companies like Gumroad, which make it incredibly easy for me to new link customers of The Smart Podcast Player to a “course” in ConvertKit to send them a pre-written autoresponder series.
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Slide in form – This is a less invasive form than a pop up, but still helps capture your visitors’ attention when they are scrolling through your content. As they make their way through your content, a slide-in form will appear about 3/4 down the page. This is the perfect time to get people who are engaging with your content to sign up for your list.
Email marketing has the highest conversion rates of any marketing channel. In fact, sixty-six percent of online consumers made a purchase after receiving an email marketing message — which is more than social and direct mail, according to the Data & Marketing Association. And transactions from email are three times more profitable than those made on social media, reports the global management consulting firm McKinsey & Company.
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