I just wanted to send you an email and give you a big thank you. I am busting my butt trying to build an online business, and I carry a very strong interest in marketing (I'm a graphic designer, so I guess it could go hand in hand). I'm never sure who is who, I can't tell who I'm listening too or buying from or who created what, but I feel you create and offer some of the best quality products for prices that really do meet my budget. And a BIG THANKS for all of the effort and quality content you provide. - Slade Julius
One of the challenges I’ve had with email marketing is figuring out exactly what to offer and when. I’ve tried the pretty HTML newsletter, but it felt like overkill at times and a little dated (there are of course a few awesome ones out there, but it just never felt like me). I tried taking an ‘e-letter’ approach but felt overwhelmed with creating original content for the newsletter on top of the blog. And more recently, I’ve simply been sending out broadcasts when a new blog or podcast is published. And this is all fine.
AWeber has the most user friendly interface and you can easily create stunning newsletter using AWeber built-in sign up forms. Nevertheless to say, AWeber control panel is so much easier to understand even for the beginners who don’t have much technical knowledge. AWeber currently has over 700+ stunning email templates and 6,000+ free stock images to create spectacular newsletters for your subscribers.
A cool way to tease your email content is to syndicate your content on a platform like Medium or LinkedIn Pulse. Or, team up with an influencer in your space to help spread the word about the awesome content you’re sending through email. The more you promote yourself to relevant communities and groups, the more likely you are to keep your email list growing and growing.
You can find numerous options when you login to your AWeber account. You can choose whatever you would like to do without having to going through each and every option. You can also find a progress bar in your AWeber account that lets you know about your progress as well as about the remaining steps. AWeber also presents guides and videos that will make your work much easier.
As a software developer protecting your hard work is an important aspect of selling digital products. You want a licensing system that does what you need, is flexible and not get in your way. ProductDyno does that and more. Other licensing systems make you jump through hoops integrating their services, not so with ProductDyno, it… “Protecting Your Hard Work Is Important”
Both mailchimp and aweber have too many features for someone that wants to keep it simple. I’ve tried both and went to JetPack. I’m sure a few simple features could be added to JetPack….keep it simple and charge a smaller fee, than aweber. I had and know others as well that got sold on aweber and never used it, paying a heafty monthly fee for nothing. That’s the way of the world now….get them to sign up, put it on their credit card and they forget about it and never learn how to use it. Helps pay for all the other people that spend endless hours on the helpline gobbling up the service reps time trying to figure it all out.
Back to my using AWeber to build a loyal following…in December I was asked by the New York Times to contribute a mini op-ed. I think I almost doubled my subscribers because I already had the system in place to capture those subscribers when they visited my website from the NYT page. Not that I have a huge number of subscribers yet, but I am getting there in part because of using a professional system.
I wasn’t sharing my affiliate link for ConvertKit (but I am now – I earn a commission if you buy with this link) as this move was happening because I wanted to take a couple of months to really test it out. After using it for more than three months now, however, I’m extremely happy with the results and am confident in my recommendation. Please note that I do receive a commission from the affiliate links to ConvertKit that are on this page. [Full Disclosure: I’m a compensated advisor and an affiliate for ConvertKit.]
I’m sure you have heard it many times but providing the value to your readers should be a priority. Don’t send them an email full of ads. Any advertisement should be relevant to the content. Remember that content comes first, ads come second. Talk about the benefits, not features. If you have a product you want to promote, think what value it can bring and add relevant info.
I have applied much of my knowledge of digital and online marketing. But I also continue to stay busy learning new ways to make money online. Even as I’m writing this I’m also testing and tweaking three additional tactics. So the process is never finished and we grind on a daily basis. Each challenge is an opportunity to learn and improve for the next round.
Before ConvertKit came on my radar, I was considering making the switch to Ontraport or Infusionsoft. I was ready for a more robust solution that Aweber just didn’t offer. But after years of hearing people call it “Confusionsoft” and the prospect of shelling out big bucks (at least $200+/month plus hefty $1000+ start-up fee) to use 20% of its features, I wasn’t super excited about making the switch. Ontraport had some promising options, and one of my clients started using them and was happy (though she did hire an Ontraport consultant and strategist to come in and get it all up and running).
As a total beginner to all of this, there is a serious “learning curve” in just getting to this point. If all I want to do is create a mailing list – why do i have to have a third party mailing service if I use yahoo or gmail? Does this mean that I have to sign up with mailchimp or aweber? I find this all a bit confusing as to why i need to do this at all? and then what happens if in the future, i want to add this feature? right now i have no budget to pay additional fee-services, so it is just not an option. I find navigating all of this extremely confusing as a first time user of WP and setting up a site. Many of the plugins break my site and cause serious problems, so i am very leery on downloading additional plugins. most of them have 4-5 – star ratings but only have a few comments that created that rating. If you could consider taking one (or two) step(s) back and try to explain on a more basic level – i think that would really help beginners. I am finding all of this social media, feedburner, etc to be extremely time consuming and the blog comments i am getting are ALL advertisers, so I have marked them as spam and deleted them without displaying on my site.
We’ve changed email marketing from iContact to MailChimp and, just now, Aweber. We changed from iContact to MailChimp to cut costs. We then switched to Aweber because Mailchimp will not allow you to start an Autoresponder series on an imported list PLUS, as you mentioned, Aweber has much more robust measuring/management tools. However, people should be aware that Aweber requires imported subscribers to opt-in all over again.
What I was trying to get across (and perhaps I didn’t make myself clear here, my fault), is that there are also other equally excellent services. I mentioned MailChimp as someone mentioned they’d like a mail list manager but couldn’t afford AW. MC is free for the first 1000 subscribers, and I think for a large proportion of entrepreneurs, that is enough to get started (more than enough, probably).
Basic: Each week I send out an email about my latest podcast episode. Now, I create a rule that says that if they click on the link inside my email (sending them to my show notes page), they get tagged as Interest: Podcast. That means, should I ever want to send an email to those that I know are interested in my podcast, I can just select this tag. Easy.
Looking for a place to start promoting your list? Look no further than the followings you already have established! If you’re actively creating and sharing content on a platform like Facebook or Twitter, try reaching out to your audience and encouraging them to sign up to your list. After all, they’re already finding value in the content you’re sharing. Now it’s time to take your relationship to the next level.
I don’t know. I’ve been building it for 5 years and only ever added an address when a reader expressly asked me by email to add him (I kept the proof). Gave aWeber my login details and apparently that wasn’t good enough. They waffled that their spam rate is below 0.1% industry standard and mine is slightly above. All I can think is that a handful of readers have been too dumb, lazy or spiteful to just unsubscribe and instead just report me for spam. 🙁 All I know is that my conscience is clear.
When you write great content for your industry you can share it on other related blogs that have high traffic and authority. Guest posting and blogging is a great way to build your personal brand. It makes an awesome marketing channel for your blog. You want to target posts on sites that are relevant for your niche, have an active audience and will include backlinks to your blog and your mini bio in your post.
Email marketing has the highest conversion rates of any marketing channel. In fact, sixty-six percent of online consumers made a purchase after receiving an email marketing message — which is more than social and direct mail, according to the Data & Marketing Association. And transactions from email are three times more profitable than those made on social media, reports the global management consulting firm McKinsey & Company.