Slide in form – This is a less invasive form than a pop up, but still helps capture your visitors’ attention when they are scrolling through your content. As they make their way through your content, a slide-in form will appear about 3/4 down the page. This is the perfect time to get people who are engaging with your content to sign up for your list.
Just in case you’re new to the whole email marketing landscape, Aweber (along with MailChimp, ConvertKit, InfusionSoft, Ontraport and countless others) are email marketing systems designed to allow you to capture subscriber emails and then send them direct messages straight to their inbox. Some are very basic doing only email marketing, and some are full service systems that also include commerce and CRM capabilities.
As for reporting options, AWeber presents the standard raw numbers and percentages (clicks, opens, unsubscribes, and the like). It also includes more advanced data such as opens, clicks, and revenue over time; subscriber growth; and stats by location, area code, or designated market area. In addition, you can compare results across your past 20 emails. You can track subscribers based on their signup method, and the list segmentation options provide plenty of ways to optimize your email marketing. Reports are well laid out and easy to understand; much of the data is presented in both chart and table format.
Great timing. My billing info on mailchimp needs updating so now is a good time to switch to aweber. When I had to decide between the two a few years ago I picked mailchimp because their template system is way cooler. Aweber’s stuff looks like teenagers’ homework assignments in the 90’s. In contrast to an all male engineering team mailchimp seems to have a few girls on board to spruce things up. But as you said the functionality behind the email is more important than the look so I’m jumping ship. Oh, I’ll also be saving $20 pm.
I just wanted to send you an email and give you a big thank you. I am busting my butt trying to build an online business, and I carry a very strong interest in marketing (I'm a graphic designer, so I guess it could go hand in hand). I'm never sure who is who, I can't tell who I'm listening too or buying from or who created what, but I feel you create and offer some of the best quality products for prices that really do meet my budget. And a BIG THANKS for all of the effort and quality content you provide. - Slade Julius
If you look around Blog Tyrant you will see that I have a pop up advert displayed once to new visitors, a sidebar form, a form under the first post and a form at the end of each single post. I have given each one a different name in my Aweber dashboard (popup, form, single post, front page) and I can track which one is working best for me. Thrilling!
As you can see in the flowchart above, when someone subscribes to this particular form, they go through a confirmation sequence. Once confirmed they get “tagged” as having signed up for my eBook, and then they are directed to a specific thank you page. If they are already confirmed on my list, they skip over that part and just go directly to the thank-you page.
Never send an email without making sure it’s working properly. What looks good in your inbox can look broken or mangled in someone else’s. Use tools that can help you with testing your SPAM score, deliverability and the rendering of your email. There are plenty of free or freemium solutions that provide screenshots of your email in dozens of different email platforms.
What I like about Mailchimp is that you can setup autoresponders such that only a subset of your email list will receive your follow-up emails based on when they signed up for your newsletter. For example, if I only want recent subscribers from the last month to receive one of my autoresponders, I can simply specify this using MailChimp’s autoresponder interface.
I have recently just created my website and I still do not understand much about email marketing although I have friends and came across this topic umpteen times when I am doing my research online. It sounds like if I want to create a successful website, email marketing is pretty important. Aweber definitely sound like an extremely useful tool to get things started, will definitely consider using it!
On the flip side, Aweber’s method of managing followup emails allows me to know exactly which subscriber has received which follow up emails and when. With MailChimp, I really have no clue who has or hasn’t received a particular email. Overall, I kind of prefer Aweber’s method of managing follow-ups but it is basically a wash depending on your preference.
You will benefit from a range of tools when you use the email marketing service from Benchmark, with features such as the ability to add links, social media, and other interactive features to your marketing materials. You can also create surveys and send them out with the Benchmark Email marketing system, and this is part of the package which is not always the case with some competitors. - Joseph Raspolich
As I was growing more and more frustrated with Infusionsoft I reached back out to Nathan to see how ConvertKit was doing. I wasn’t surprised to hear that they were experiencing constant growth month after month. New features were being added on a regular basis, and after a couple of side conversations with other users, I was happy to hear extremely positive reviews.
Split testing is one of those tasks that I’ve always hated because of how complicated and time consuming it is. I knew it was important but man, was it difficult to get right…that is, until now. Like all of Promote Labs software Split Test Monkey takes a really complex task and makes it “point and… “Split Test Monkey takes a really complex task and makes it “point and click” easy.”
MailChimp always tempts me in terms of design and looks, and more over they keep adding new features, which will be helpful in your Email marketing campaign. The Best thing about MailChimp is, it’s free for first 2000 subscribers, and you will not be charged anything until you have crossed their free limit. This is useful for bloggers, who are worried about moving from Feedburner to another paid Email marketing services, as with free you have nothing to lose.
On the one hand, I feel angry to be bulked in with all those sites trying to sell “stuff”. BUT, I think that it’s best to be pushy, otherwise people will not think to leave their email. Then they will forget about us when they most need us. I am not selling anything, i just want to increase online communication between suffers of a specific chronic illness. Whether i obtain sponsorship from medical device companies is not sure.
Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click-through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?
So with these factors in mind, I had been staying put with Aweber because they met a number of these criteria. But I knew that I really wanted to up level my email marketing and put more customized sequences and automation into place so that the user experience could be much better, and I would have a clearer picture of my audience and what they want from me.
I have used both, and I agree with your analysis. The great thing about MailChimp is that it lets you see the email in different clients. That is really the hardest thing about sending emails. However, you can use that service without doing everything else through MailChimp. Also, once you get the hang of it and develop templates, it no longer is much of an issue.
Hi Harsh sir, you have described all aspects very nicely. I am working with an email marketing company and we use the shared servers to send mails in bulk. But the methods of ESP’s like you have mentioned here can make good revenue i guess. I am planning to start affiliate marketing by my own. But lacking with some knowledge as i am beginner, so please guide me with the best articles or some sort of reading materials. Thank you
Businesses that choose to make email offers, usually belong to the e-commerce industry. The benefit for those who are on the mailing list is specific offers that they can get from your company. This kind of approach provides value for both parties. The business can increase the number of sold items, whereas the customer is in a special position as a result of being subscribed to your business.
AWeber has a lot to offer, especially to companies that frequently utilize autoresponders. The autoresponder series set up was among the most intuitive and simplest I’ve ever seen…and of course, once your series is set up, you can allow it to run in the background with no further actions on your part. The WYSIWYG editor has some nice features and recent updates have improved the email design experience significantly. The analytics and reporting capabilities are a step above par, as is AWeber’s number of integrations.
An email campaign is a powerful way of reaching your audience directly. Never miss a chance to collect email addresses and target your subscribers with content and offers that are relevant to them. Readers usually skim instead of reading the entire message. Keep your email clear, concise, and scannable. Include a call to action so your readers can understand what you want them to do. A/B test different headlines, images, copy, and subject lines to see what works best for your audience. And, always test your campaign before sending it.
Very nice comparison of Mailchimp and Aweber. It looks like both Aweber and Mailchimp will suspend you without notice for seemingly trivial reasons. I think it is always good to have a backup system of your own. I use autoresponderplus and 12all scripts and have backups of my campaigns. Aweber is a great service you just never no when you might offend them. It seems like Mailchimp is even touchier. I think the best solution is not to rely completely on any one service. Nice post!
One thing I like most about MailChimp is it has a free pricing option whereas AWeber has $1 option as a starting point. That means you can create a free account on MailChimp without giving your credit card details whereas you need to pay $1 for first month to start using AWeber. You can try AWeber by just paying $1 for first month. After that, you need to pay $19 each month.
With Constant Contact, you can build your email lists from your company website or even from your Facebook page. More than just an email tool, Constant Contact has plenty to offer apart from sending emails including managing blog content, event management, online survey tools, and coupon creation. It also offers a comprehensive set of real-time reports.
There are drawbacks, however, and they are threefold: first, the program seems to be falling behind on the social media front. Second, AWeber is a little on the pricey side, especially for businesses with very small lists (1000 and under). Once you hit the 2500-subscriber mark, costs are more in line with industry averages. The company has no send-based subscription plan, which means if you have a large list but send infrequent emails, there are probably better choices for you. Third, the company makes its free trial unnecessarily burdensome by requiring a credit card. This would be a minor issue if not for the fact that customers have reported complications with canceling the service.