4. Affordable: I was willing to pay more money for better features, but wasn’t convinced I needed to be paying $200-$300/month for those. I know many, many, entrepreneurs who pay those fees and like I say above, use a fraction of its capabilities. I didn’t feel that was necessary for my business – at the point of consideration, I didn’t have a complex business with numerous products or sales funnels. For the past couple of years while my kids are home on crazy-small school schedules (right now I have 2.5 hours per day), I have been primarily working 1:1 with clients and offering My PRO Plan. This will change in Fall 2016 when both kids are in school full time (I can’t even imagine!?!) and I have more time to execute on my ideas, but for now, the big shot services weren’t needed.
And that was that. I didn’t really get any help afterwards, but I trusted that most of them were getting through because my broadcasts were being replied to, and I just hoped it was just some bug or internal error and not actually brakes being put on my emails. I was again, appreciative of the quick call to attention, but was still left hanging a little.
Email marketing tools offer a wide selection of ready-to-use templates. They can save lots of your time, and you won’t need to worry about how your email will display across different devices. You can also use a drag-and-drop editor in your email system to design your template. Add blocks like images, social media buttons or text blocks, customize styles and other elements.
AWeber finds a healthy balance between ease of use and robust functionality. There are some nice features — particularly in the autoresponder realm — but navigation is intuitive enough that I was able to perform basic tasks without looking up tutorials. When I did find myself at a loss and turned to the online help resources, I was quite impressed with the range and scope of guidance available.

In ConvertKit, this is much easier. Unlike Aweber where you set up separate lists (I had 63 lists when I shut my account down), in ConvertKit, you don’t have lists at all. Instead, you use tags and automation rules to segment your audience. So I can have someone go through a nurture sequence (when they first join my list) while still sending my blog/podcast broadcasts to my main list. I simply create a rule:
I have applied much of my knowledge of digital and online marketing. But I also continue to stay busy learning new ways to make money online. Even as I’m writing this I’m also testing and tweaking three additional tactics. So the process is never finished and we grind on a daily basis. Each challenge is an opportunity to learn and improve for the next round.
I am a consultant in the Home Based Business Industry. My passion for helping others succeed in there business is what I love... The huge value you bring with your professional products is incredible. I recommend and share your products and training with my team and other serious Business owners. It has helped my business and affiliates take it to the next level. Your customer for life! - Dale Copenhaver

Never send an email without making sure it’s working properly. What looks good in your inbox can look broken or mangled in someone else’s. Use tools that can help you with testing your SPAM score, deliverability and the rendering of your email. There are plenty of free or freemium solutions that provide screenshots of your email in dozens of different email platforms.
The primary thing to keep in mind, the supermagic key, is that HTML is used for meaning and CSS is used for presentation. HTML is nothing more than fancy structured content and the visual formatting of that content will come later when we tackle CSS. You might find different approaches elsewhere on the web but HTML Dog focuses on best practice from the outset and getting into the frame of mind of doing things the right way from the start will lead to much better results in the end.
I didn’t really find anything wrong with AWeber’s tutorials and videos, as such. They do have a lot but no newbie wants to trawl through endless info in the beginning. A NEWBIE wants to learn the basics AS FAST AS POSSIBLE AND GET THE JOB DONE. So my point here is, the Knowledgebase, FAQ, and online help are not exactly geared towards making the life of a newbie easy.
Infusionsoft is a fully functional CRM and marketing solution created for small and medium-size businesses. Comparing it to Mailchimp or AWeber is like comparing a Lamborghini to a VW Golf. It provides highly advanced features for list segmentation, lead scoring, and marketing automation. On top of all that, you can integrate all of these features with your optin form using Infusionsoft Tags + OptinMonster.
I love Aweber! Have been using them for about a year now. I still use Feedburner for subscribers but I use Aweber for my newsletter and five-part drip campaign. It’s worked well for me and my readers are highly engaged. In 2010 I did a short e-course and that worked well. The next step for me is to find ways to create more ever-green content and build it into the newsletter and think about another ebook for sale (as in the process you described) or another e-course.

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Think about implementing referral links to incentivize your subscribers to spread awareness about your brand, too. Referral links allow your current customers to promote trackable links for your business. In exchange for sending new paying customers your way, you can give them incentives like discounts, coupons, vouchers, cash, prizes or redeemable points.
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