But the truth is more complicated. You only have one social media account, Facebook — because “everybody is on it”. And you don’t understand why anyone needs a whole YouTube channel. You’ve never uploaded a video to YouTube. And starting your “own blog” is crazy talk. Your read blogs — like this one, but why start your OWN blog? Sounds scary. Hell, you’re still on the bubble about whether you need a website.
Here at ShoutMeLoud, I use a combination of Aweber + Feedburner to maintain my Emailing list. Aweber is paid, and Feedburner one the other hand is free. Though, I prefer a paid auto-responder service, as it gives me more control and more features. There are many other popular Email autoresponder services for bloggers out there, for example, GetResponse, MailChimp. I landed with Aweber because it’s one of the highly recommended services, and after using it for almost a year, I still in love with it.
An email campaign is a powerful way of reaching your audience directly. Never miss a chance to collect email addresses and target your subscribers with content and offers that are relevant to them. Readers usually skim instead of reading the entire message. Keep your email clear, concise, and scannable. Include a call to action so your readers can understand what you want them to do. A/B test different headlines, images, copy, and subject lines to see what works best for your audience. And, always test your campaign before sending it.
I suppose the secondary reason I haven’t made the switch is because I run multiple blogs and don’t want to get stuck paying multiple fees at this point. (I’m under the impression I’d have to pay separately for each email list, but please correct me if that’s not the case. That would change things.) I love the functionality and features of Aweber, but I can’t see paying 4-5 monthly services fees while so many of the blogs are in a start-up phase.
Remember that this AWeber Review is from the perspective of a newbie. And also of someone who does not want to have to spend hours and hours researching, reading up, and learning how to use a system effectively. I just want to be able to have a gentle learning curve, not have so many technical aspects thrown at me all at once, and to get on with my job – which is to write my blogs and run my site. And have a life!
We hope that you’ve found this email marketing guide useful. As you can see, with a couple of smart moves, you can create a cycle in which your mailing list is continuously going to grow. As the market is constantly changing, remember to use one of the abovementioned tools, as they will make it much easier for you to test, experiment with and optimize your email strategy for the best performance.
MailChimp always tempts me in terms of design and looks, and more over they keep adding new features, which will be helpful in your Email marketing campaign. The Best thing about MailChimp is, it’s free for first 2000 subscribers, and you will not be charged anything until you have crossed their free limit. This is useful for bloggers, who are worried about moving from Feedburner to another paid Email marketing services, as with free you have nothing to lose.
When it comes to online marketing and selling, I believe you have found the right mentor in me. Most people like the lively and encouraging teaching style that I convey as well as how I get right to the point and walk you, step-by-step through proven, real-world, proven strategies. Here's a little background on my experiences, so you can get a sense of who will be teaching & mentoring you: A lifelong entrepreneur, I've been marketing online since 1999, and have owned over 30 websites, marketing across most platforms, including online, offline, TV, podcasts, webinars, webcasts, social media and radio. (You name it, I've done it!) I've been teaching business strategies via live seminars/webinars since 2000, and then through video training courses since 2001. For 11 years, I hosted my own TV show where I introduced millions across America to the benefits of selling online. My show was seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks. With over $140 million of my video training products sold via TV and Online, I am honored to be your mentor and guide and I'm looking forward to helping YOU reach your goals through the wonderful business of online marketing!
Litmus recommends around 50 characters. Yes Lifecycle Marketing says emails with subject line up to 20 characters have ethe highest average open rate, unique click rate, and click-to-open rate. An analysis from Retention Science found that subject lines with 6 to 10 words results in the highest open rates. And Return Path advises using 61 to 70 characters.
Instead of simply sending out a broadcast sporadically, why not choose to create a newsletter. That way, you can send one out each week/month that includes said promotions, offers, site updates, etc. in one place. That way, subscribers won’t get annoyed of you sending out too much content to them, as they can expect to get everything in your regular newsletter.
Hey Chris, great blog about Aweber. I hear Jay talk about Aweber on the Friday webinars within WA, and was always intrigued. Being a relative newbie to all this. I have been apprehensive to get too involved right now, I am still just trying to get down the basics of affiliate marketing, so doing the email thing is a bit scary for me, but after reading your review, I will check out Aweber. It can’t hurt to get some info on it, and to test drive it for free for a month. Thanks for the informative and honest article!
Email marketing has the highest conversion rates of any marketing channel. In fact, sixty-six percent of online consumers made a purchase after receiving an email marketing message — which is more than social and direct mail, according to the Data & Marketing Association. And transactions from email are three times more profitable than those made on social media, reports the global management consulting firm McKinsey & Company.