But the truth is more complicated. You only have one social media account, Facebook — because “everybody is on it”. And you don’t understand why anyone needs a whole YouTube channel. You’ve never uploaded a video to YouTube. And starting your “own blog” is crazy talk. Your read blogs — like this one, but why start your OWN blog? Sounds scary. Hell, you’re still on the bubble about whether you need a website.
Please do not think that I am advising anyone to move away from AWeber. Nor am I saying that they are not reliable and don’t deserve their respected reputation in the industry. After all, many top bloggers do use AWeber on their sites. Have done for many years and continue to do so. I would still encourage anyone who is more patient, and more technically inclined to give AWeber a try. I think their reliability and service will not disappoint.
Email marketing tools offer a wide selection of ready-to-use templates. They can save lots of your time, and you won’t need to worry about how your email will display across different devices. You can also use a drag-and-drop editor in your email system to design your template. Add blocks like images, social media buttons or text blocks, customize styles and other elements.
Branding of your Email list is very crucial from day one, as this will help subscribers to quickly recognise your Email. Specially, if you are one of those marketers, who are sending super valuable Emails via these auto-responder services, branding will ensure you will get better CTR. Your default name, reply to addresses, and welcome Email are key points for the first stage of Email branding.
The primary thing to keep in mind, the supermagic key, is that HTML is used for meaning and CSS is used for presentation. HTML is nothing more than fancy structured content and the visual formatting of that content will come later when we tackle CSS. You might find different approaches elsewhere on the web but HTML Dog focuses on best practice from the outset and getting into the frame of mind of doing things the right way from the start will lead to much better results in the end.
The fundamental idea is to give people something that aligns with the type of subscriber you seek. For example, if you wish to have a list of SciFi readers, a free SFF short story, book, or character dossier would be very appetizing to the sort of people you wish to attract. It can’t be something they can get from anywhere (like an Amazon gift card) but instead something genuine that you have created.