Aaron Danker is an established internet marketer with over 10 years of online experience. He provides high level turn-key solutions and website installation services for beginners and has recently turned to coaching to share his knowledge and expertise with dedicated students. Newbie Lessons is the result of years of training and common problems beginners face all condensed into one powerful and easy-to-use learning platform.
Use it as a lead magnet/free mini-course. You can also use an autoresponder as a lead magnet to attract new subscribers to your email list. This is commonly done in the form of a free “mini-course”, or a free “challenge”, which promises to deliver a series of emails containing lessons (or other valuable information) over the course of several days or weeks. There is a high perceived value with a mini-course or a challenge like this, which makes it a very effective lead magnet.

I find the best way to get your free content online and to build relationships directly with your audience is with your own blog. There are tons of reasons to have your own branded space on these Internets. Remember our goal is to make money online. Long term we build a property with huge traffic, engagement and conversion it is an asset we can sell.

I’ve been using Aweber for about 2 years on 2 blogs now and I’m really happy with it. One uses a follow-up broadcast (i.e. every 2 weeks a new “how-to” is sent) and has just over 1,000 subscribers (from about 50 when I started a couple of years ago) while the other blog uses a blog broadcast (it sends out an email with the week’s news) and has about 250 subscribers.
When it comes to another significant feature, email deliverability, both AWeber and GetResponse perform the same way. Both of them claim and offer about 99% email deliverability rate. The email deliverability option finds out whether or not any spam elements are present in the mails that you send. When you use either of these email delivering services, their spam checkers check your emails automatically and assign a spam score to them so that you can find out whether your emails will be marked as Spam by different ISPs.
Smart from Scratch is a course I created to walk you through the process of choosing and testing a business idea, as well as getting your first customers. If you already have a business, this course isn’t for you, but if you’re just getting started—or you don’t know where to start—this course is for you. [Full Disclosure: As an affiliate, I receive compensation if you purchase through the Genius link to the right.]

After you have entered your "List Name" you will need to enter a "List Description." Here is where you will describe the kind of information you'll be sending from this list. There is a 400 character limit for the "List Description." Subscribers will see your "List Description" on the unsubscribe page if they ever go to unsubscribe from your list. Once you are done entering your "List Description" click the "Next Step" button.
Advanced: When people subscribe to my list, I can create a main course and then invite people to self-select into the various interest areas that are relevant to them. For example, if you are tired of spinning your wheels and don’t know what to do next in your business, and you click a link related to that, you’d then get tagged as “Nurture: focus and planning” and that would then automatically unsubscribe you from the main course, and put you into a new course designed to provide you with value that could help you figure out your next steps and get focused.
The newsletter is something you can offer in addition to the normal follow ups. You can write a number of very short posts on news in the industry, summarise and provide links to the best articles over the past month, year and then add short mentions of products eg use your aweber and Bluehost affiliate links under a products I use section at the bottom.
Write great subject lines. David Ogilvy once said that 80 cents of your dollar should be spent on writing headlines. With emails, the subject line is just as important. If it doesn’t catch your attention, you won’t open it. So, spend the majority of your time writing and polishing your subject line. A great email subject line entices curiosity about the content of the email. It’s also personal, and highly relevant to the recipient. To learn more about how to write amazing subject lines, we have an entire blog post on the topic: 30 Successful Bloggers Share Their Best Converting Email Subject Line.
I’m sure you have heard it many times but providing the value to your readers should be a priority. Don’t send them an email full of ads. Any advertisement should be relevant to the content. Remember that content comes first, ads come second. Talk about the benefits, not features. If you have a product you want to promote, think what value it can bring and add relevant info.
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Last but not least is creating YouTube video content and placing your url in the video description to also drive leads. Again, this is a simple strategy that is a set and forget marketing strategy to build your list of subscribers that will not have a second thought to opting in to your customized AWeber form. Are these the only strategies to consider? NO? I’m sure you have at least 1 or 2 others that come to mind right now.

Advanced: When people subscribe to my list, I can create a main course and then invite people to self-select into the various interest areas that are relevant to them. For example, if you are tired of spinning your wheels and don’t know what to do next in your business, and you click a link related to that, you’d then get tagged as “Nurture: focus and planning” and that would then automatically unsubscribe you from the main course, and put you into a new course designed to provide you with value that could help you figure out your next steps and get focused.
I find the best way to get your free content online and to build relationships directly with your audience is with your own blog. There are tons of reasons to have your own branded space on these Internets. Remember our goal is to make money online. Long term we build a property with huge traffic, engagement and conversion it is an asset we can sell.
If you are a beginner and want to try any rocking email marketing software, MailChimp is for you. You don’t have to even use your credit card to use MailChimp  as you can get it for free (upto first 2000 subscribers). But the pricing becomes much more than AWeber once you start getting more than 2000 subscribers. So it again depends on your website email marketing needs.

Variations of “Hello {!firstname_fix}” have become the norm in email marketing, not the outlier. Because of that, it’s losing its effectiveness. You can still use name personalization, but you also want to think about going a step further. At AWeber, we recommend segmenting your audience and sending each segment tailored messages with unique subject lines.


Their Follow Up feature is the perfect way to send introductory emails to new subscribers (say you want to introduce them to your most popular posts or send in a 5-series email campaign covering your latest project) before they receive your usual newsletters. Many users prefer AWeber for its comprehensive phone support and ability to integrate seamlessly with other web apps.
What I was trying to get across (and perhaps I didn’t make myself clear here, my fault), is that there are also other equally excellent services. I mentioned MailChimp as someone mentioned they’d like a mail list manager but couldn’t afford AW. MC is free for the first 1000 subscribers, and I think for a large proportion of entrepreneurs, that is enough to get started (more than enough, probably).
You will benefit from a range of tools when you use the email marketing service from Benchmark, with features such as the ability to add links, social media, and other interactive features to your marketing materials. You can also create surveys and send them out with the Benchmark Email marketing system, and this is part of the package which is not always the case with some competitors. - Joseph Raspolich

AWeber finds a healthy balance between ease of use and robust functionality. There are some nice features — particularly in the autoresponder realm — but navigation is intuitive enough that I was able to perform basic tasks without looking up tutorials. When I did find myself at a loss and turned to the online help resources, I was quite impressed with the range and scope of guidance available.
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