Sign up for free trials to see which email marketing tool you consider easy to use. Their prices vary. MailChimp and MoonMail are the great ones to start with if you don’t have a big mailing list. They offer a forever free trial if you have up to 2000 contacts. Some of the other popular brands are GetResponse, Active Campaign, AWeber, Constant Contact, and many more.
Kyjean Tomboc finished nursing school but found joy in plucking and stringing words to create value-driven content for brands in the health, life sciences, and lean startup niches. She loves everything strategic in creating content -- from CRO to SEO to SMM to UX (the Internet sure loves acronyms!). Her current obsessions include the human gut microbiome, A/B testing, and Benedict Cumberbatch. Kyjean is also a seasoned trekker.
“No, because a lot of others have told us those are the features within some of these all-in-one business solutions that make them extremely cumbersome and overwhelming. Our target customers are bloggers, podcasters and other people who are building audiences who want to be able to have an easy-to-use, but powerful email marketing system, with automation and all of the features that you want, without all of the things that you don’t need right now.”
What I like about Mailchimp is that you can setup autoresponders such that only a subset of your email list will receive your follow-up emails based on when they signed up for your newsletter. For example, if I only want recent subscribers from the last month to receive one of my autoresponders, I can simply specify this using MailChimp’s autoresponder interface.
Basic: Each week I send out an email about my latest podcast episode. Now, I create a rule that says that if they click on the link inside my email (sending them to my show notes page), they get tagged as Interest: Podcast. That means, should I ever want to send an email to those that I know are interested in my podcast, I can just select this tag. Easy.
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On the Baltimore Fishbowl today: A long read and data dive by @EMcLeod_BFB @skinny412 and I about weed possession arrests in Baltimore since decriminalization / SPOILER ALERT: 96% of those arrests were Black Baltimoreans https://baltimorefishbowl.com/stories/structural-racism-and-cannabis-black-baltimoreans-still-disproportionately-arrested-for-weed-after-decriminalization/ …pic.twitter.com/jwPNnqB3in
Never send an email without making sure it’s working properly. What looks good in your inbox can look broken or mangled in someone else’s. Use tools that can help you with testing your SPAM score, deliverability and the rendering of your email. There are plenty of free or freemium solutions that provide screenshots of your email in dozens of different email platforms.
As you can see in the flowchart above, when someone subscribes to this particular form, they go through a confirmation sequence. Once confirmed they get “tagged” as having signed up for my eBook, and then they are directed to a specific thank you page. If they are already confirmed on my list, they skip over that part and just go directly to the thank-you page.
You get my drift? The numbers are a bit rough (you might convert less) but it is the idea behind it that works. You don’t even have to have your own product. As long as you are providing your readers with high quality products that you use yourself then you are going to be adding value to their lives. And that is a vital element of making a sale. Aweber allows you to do all this without touching a thing.
A step by step guide for beginners who want to automate their online business with AWeber. This book provides the very first steps in creating an account with AWeber. It illustrates how to create a list, a sign up form and a follow up message. The book also demonstrates how to integrate your sign up form with Facebook and install it into a WordPress website. The book has pictures to show exactly what to look when following these steps. At the end of this process you will have an autoresponder account with AWeber, a fully automated system to start building your list by capturing your audience through your website and social media.
Their Follow Up feature is the perfect way to send introductory emails to new subscribers (say you want to introduce them to your most popular posts or send in a 5-series email campaign covering your latest project) before they receive your usual newsletters. Many users prefer AWeber for its comprehensive phone support and ability to integrate seamlessly with other web apps.
I just wanted to send you an email and give you a big thank you. I am busting my butt trying to build an online business, and I carry a very strong interest in marketing (I'm a graphic designer, so I guess it could go hand in hand). I'm never sure who is who, I can't tell who I'm listening too or buying from or who created what, but I feel you create and offer some of the best quality products for prices that really do meet my budget. And a BIG THANKS for all of the effort and quality content you provide. - Slade Julius
In my opinion, Aweber is The Best email autoresponder on the market today. As someone who is a HUGE FAN of Aweber, I find it sad that you left them without calling customers support OR MYSELF, JUPITER JIM, (on skype, of course) to help walk you through things. It is so easy, breezy when they just walk you through everything step-by-step over the phone.
Just in case you’re new to the whole email marketing landscape, Aweber (along with MailChimp, ConvertKit, InfusionSoft, Ontraport and countless others) are email marketing systems designed to allow you to capture subscriber emails and then send them direct messages straight to their inbox. Some are very basic doing only email marketing, and some are full service systems that also include commerce and CRM capabilities.
Pop ups should be easy to close. Nothing is more annoying than having a pop up appear and you do not know how to close it. Sometimes your visitor may not be interested in what you have to offer and so will decline the offer by closing the pop up. If the ability to close the pop up is difficult, such as the exit link is not visible, you can lose visitors. Therefore make sure that your pop up can be easily closed to avoid losing readers.
You see, the people on your email list are your best customers. They have visited your site and found it interesting enough to subscribe for more content. For that reason alone, they are much more likely to listen to any offers you may send them (affiliate promotions, product sales, discount coupons, etc.). So, having a large email list can actually be quite profitable, which is why bloggers and website owners hold them in such high regard.