On the other hand, you have pointed out a problem that Aweber should address and that is their training and instruction materials. They should definitely have better video and written tutorials on how to use everything. And while I found the ‘get started’ webinar extremely helpful, years ago, you shouldn’t have to get on a webinar to learn about the product. At the very least, they should record one of those webinars so you can just click and watch any time you want!
Opt-in rates have been on the decline for the last decade or so, and I’ve tried a lot of different solutions that have promised to turn that trend around. Of all the things I’ve tried including web based apps and various plugins, only Post Gopher actually delivered. I installed it on my bizweb2000.com blog and… “Post Gopher Has Performed Better Than All The Other List Building Solutions I Use Combined!”
A low open rate means that people have started to either ignore your messages, or delete them as soon as they receive them. (Or, what I do, is mark them as “read” and just leave them there – probably never to be actually read!) If your open rates are low, you need to work on your email marketing game. Take a look at the previous emails you’ve sent them, or at your subject lines. Something about those emails has deterred your subscriber from opening them up, so tweak and test until you get higher open rates.
Like I said, most ESP (email service providers) have the capability of creating automated email workflows. So, instead of getting an email subscriber and initially sending them one or two emails, before getting distracted and forgetting all about them, you can be sure that you have emails sent to them over the course of a few days, weeks, months etc. with email automation.
You need to add few details like, Name of your list, Sender name for the list, reply-to email, default subject and few more details. Most of the fields are self-explanatory, so you will not find yourself lost at any moment. There are few fields which are mandatory, for example, Address of your company (In the case of bloggers, you can add your home address). You can leave the default subject field empty, as this will be used when you are sending your first email campaign.
have you ever looked at convertkit.com. I read about it from Pat Flynn at smart passive income. He started on aweber and went to infusionsoft because thats what all the big guys use. It’s very expensive. Then he found convertkit and it sounds like it worked for him. I have tried both aweber and mailchimp in the past and I ended up not using either one because I found it pretty time consuming to get right. I guess my point is there are a lot more options than just mailchimp and aweber. Something to think about for an update to email marketing.
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