Perhaps I overshot and started using something that was way beyond what I needed, or maybe it was the way it’s built that didn’t jive with my workflow, but whatever the case may be, I knew I had to look for another solution—a simpler solution—and I needed to find one quickly. My team is close to the point of implementation on a brand new website design, very much inspired by the results of the survey we ran recently here on SPI.
Unsubscribe rate. Unsubscribes are always going to happen no matter what, and that’s usually OK because those people probably would never have bought from you anyway. However, a high unsubscribe rate can indicate that you are losing potential customers. Check the following: Why did people subscribe to your list in the first place, and are you delivering on that promise? Is the content of your autoresponder highly relevant to the segment it is being sent to? Are you sending too many sales emails with too little value emails? (Recommended reading: 5 Reasons Why People Unsubscribe from Your Email List.)
With a newly redesigned email editor, which makes it easy to pick back up on draft messages right where you left off or turn them into drip messages, AWeber is an email marketing app that does it all. If you need a professional email tool that’ll help you grow your lists and offer live phone support if you get stuck, it's a great email app to try. - Matthew Guay
Thanks for bringing that subject up! Having you used both of these services in the past 2 years, I prefer Aweber over Mailchimp. For me it comes down to usability and efficiency, which Aweber just does better than Mailchimp. Having said that, I do like the value Mailchimp brings to the table for new startups with their free service. Also I do admit that giving away 2,000 subscribers to everyone – that’s just huge, yet clever at the same time.
Tagging subscribers allows you to segment your email list based on certain actions your subscribers take, such as signing up from a specific form, downloading or purchasing a certain product, clicking a specific link, etc. Then, you can send emails or run campaigns for specific tags, and on top of all that there are a ton of automation and sequencing logic you can set up to trigger certain events.
The Blog Broadcast is Aweber’s term for the automatic emails that get sent out every time you publish a blog post. They are separate from the other automatic follow ups that you send out. The great thing about Aweber is that you can choose to send a hundred follow ups or none, automatic blog broadcasts or manual blog broadcasts, etc. It is all up to you. For example, here on Blog Tyrant I send out all my updates automatically to my subscribers as well as the occasional email newsletter with a few tips and specials.
One of the best feature of Aweber eMail form creator is, you can have extra field apart from Name and eMail. For example, if you need to get the Address or Phone number from your subscribe, you can do that by adding a new field. (The step is easy to do and even with zero design and coding skills you can do that). What I suggest is, simply select any template from the page and you are good to add Aweber sign-up form on your blog.
As a total beginner to all of this, there is a serious “learning curve” in just getting to this point. If all I want to do is create a mailing list – why do i have to have a third party mailing service if I use yahoo or gmail? Does this mean that I have to sign up with mailchimp or aweber? I find this all a bit confusing as to why i need to do this at all? and then what happens if in the future, i want to add this feature? right now i have no budget to pay additional fee-services, so it is just not an option. I find navigating all of this extremely confusing as a first time user of WP and setting up a site. Many of the plugins break my site and cause serious problems, so i am very leery on downloading additional plugins. most of them have 4-5 – star ratings but only have a few comments that created that rating. If you could consider taking one (or two) step(s) back and try to explain on a more basic level – i think that would really help beginners. I am finding all of this social media, feedburner, etc to be extremely time consuming and the blog comments i am getting are ALL advertisers, so I have marked them as spam and deleted them without displaying on my site.
Thanks again for another fine quality product. I have been a member of quite a few of your email lists and have purchased a lot of your products also. One thing I can say is they all are very thorough, informative and you over deliver. I have dealt with a lot of online marketers but there are very few like you who deliver such value and so quick to respond to e-mails. You are someone I know I can trust and that is very important in this business. Thanks again and hope to be able to meet you someday. - Rick Sorrels
Now don't tell Aweber, but I signed up to every one of the lists I created in my account. I signed up with disposable email accounts. I signed up with Yahoo mail. I signed up with Gmail. I signed up with abut half a dozen different accounts. Guess what? Every email hit the inbox. Every. single. one. When you are building your list, you HAVE to KNOW that the emails are going to stand every chance of being seen and opened by your subscribers. Why else would you send emails right?
There were a lot of other options on the table for higher-level email marketing too, such as Ontarport (formerly known as Office Autopilot), but I remembered an Infusionsoft “sister” conference where I gave the keynote presentation in 2014 called PartnerCON and I met a lot of the staff over at Infusionsoft, which left me with a great impression of the company, so I decided to roll with it.
I didn’t really find anything wrong with AWeber’s tutorials and videos, as such. They do have a lot but no newbie wants to trawl through endless info in the beginning. A NEWBIE wants to learn the basics AS FAST AS POSSIBLE AND GET THE JOB DONE. So my point here is, the Knowledgebase, FAQ, and online help are not exactly geared towards making the life of a newbie easy.
One question I have that you might be able to answer is: I send out a broadcast once a week when a new post comes up. I set this up manually, though I’ve seen that there is an option (I believe) to automatically send out your blog post to your e-mail subscribers. I guess I’m a little nervous about doing an automatic thing (though that is what happens with people who are subscribing via my feed). Does this make sense to you? I only post once a week so it is not that difficult to manually send out a broadcast. Just wanted to know if you could explain the mechanism behind the automatic blog post option.