Just what I needed to learn how to promote my own products! The products, sales letter, auto responder sequences, available help, are all super important for a newbie like myself. Hey, I can even use the products for my own education. The graphics are unbelievable. This program is worth its weight in gold. Everything is clearly explained! - Joseph Daniels
On the flip side, Aweber’s method of managing followup emails allows me to know exactly which subscriber has received which follow up emails and when. With MailChimp, I really have no clue who has or hasn’t received a particular email. Overall, I kind of prefer Aweber’s method of managing follow-ups but it is basically a wash depending on your preference.
Earlier this year, I made a big decision to move my email list of more than 135,000 subscribers to Infusionsoft from AWeber, which I’ve used for the past five-plus years. Three months later, my email list now lives on a relatively new and rapidly growing platform called ConvertKit. [Full Disclosure: I’m a compensated advisor and an affiliate for ConvertKit.]
Here are two guides I mention in the video. When you’re ready to create an ebook, my guide Ebooks the Smart Way will walk you through the process. I also highly recommend picking up a copy of the book Ask, which will teach you how to ask the right questions of your audience. [Full Disclosure: As an affiliate, I receive compensation if you purchase Ask through the link to the right.]
But really, the conversation was just a series of questions about my needs, my experiences wants and desires as a blogger, podcaster, and digital marketer. Having just completed a software product of my own (The Smart Podcast Player), I appreciated the questions and fully understood what he wanted, and I was not afraid to hold back. He was my friend, and plus what if he created the perfect solution for me.
Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click-through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?
I am a consultant in the Home Based Business Industry. My passion for helping others succeed in there business is what I love... The huge value you bring with your professional products is incredible. I recommend and share your products and training with my team and other serious Business owners. It has helped my business and affiliates take it to the next level. Your customer for life! - Dale Copenhaver
Now don't tell Aweber, but I signed up to every one of the lists I created in my account. I signed up with disposable email accounts. I signed up with Yahoo mail.  I signed up with Gmail. I signed up with abut half a dozen different accounts. Guess what?  Every email hit the inbox. Every. single. one.  When you are building your list, you HAVE to KNOW that the emails are going to stand every chance of being seen and opened by your subscribers.  Why else would you send emails right?
I am not signing up for an account so I don't know exactly how the API works, but if I were setting up an iPhone App to work with this, I would use the rails plugin. Rails gives you JSON communication for free (IE no extra work required) http://guides.rubyonrails.org/layouts_and_rendering.html see section 2.2.9. Then use on IOS app use something like: http://code.google.com/p/json-framework/ to interact with that.
I basically had to download the javascript from their site, figure out how their code was written and then tailor it to how I wanted it. Otherwise, I would have been limited to their templates which I didn’t really like. In addition, the Aweber popup code didn’t work properly across all web browsers and I had to fix this manually. (Updated: This problem has been rectified)
As its name implies, Drip is an email automation tool that is specifically designed for drip emails. If you’re pressed for time to create your own email content, you can use Drip’s Blueprints, or premade sets of drip campaigns with filler text that you can easily tweak to your own liking. Additionally, this tool allows you to collect email addresses for your drip campaigns via a simple widget that you can add to your website
Creating separate lists allows you to segment your subscribers. So, for example, I would never send a message to subscribers on my IE Publishing the same messages I send to those on the Get a Mobile Career. Different group of folk. Those on the IE Publishing publishing list are interested in my fiction (mostly romance novellas); not in affiliate marketing. Here’s an explanation for each box on this page.
Let’s say you run a blog about dog training. You give away a free eBook called Teach Your Dog to Sit to anyone who signs on to your list. You then head into your Aweber dashboard and set up a few follow ups. The first follow up is another free dog training lesson, perhaps about how to get your dog to stay. Make sure it is packed full of value. Then a few days later send out another free lesson. A day later send out another email with another dog training guide, this time priced at $49. It could be your complete guide or another must have product.
I know that this is ancient, but I just made the switch to MailChimp due to a theme change (the theme uses shortcodes which WordPress eats for breakfast) I’d sent out one e-mail with MailChimp, and my second blog post got killed. I blog about re-selling crap I buy from garage sales, thrift stores, and flea markets on eBay. I actually have a blog post titled “work from home – not yet!” detailing why I’m not able to work from home. The hard part for me is that I don’t make enough money on the blog to justify using Awebr. If this is the way it’s going to go, I’m going to need to re-evaluate my blog, what I want to do with it, and whether I should make the switch to a much more expensive option. Not surprising that someone else has had a similar experience though.
A low open rate means that people have started to either ignore your messages, or delete them as soon as they receive them. (Or, what I do, is mark them as “read” and just leave them there – probably never to be actually read!) If your open rates are low, you need to work on your email marketing game. Take a look at the previous emails you’ve sent them, or at your subject lines. Something about those emails has deterred your subscriber from opening them up, so tweak and test until you get higher open rates.
Businesses that choose to make email offers, usually belong to the e-commerce industry. The benefit for those who are on the mailing list is specific offers that they can get from your company. This kind of approach provides value for both parties. The business can increase the number of sold items, whereas the customer is in a special position as a result of being subscribed to your business.

Earlier this year, I made a big decision to move my email list of more than 135,000 subscribers to Infusionsoft from AWeber, which I’ve used for the past five-plus years. Three months later, my email list now lives on a relatively new and rapidly growing platform called ConvertKit. [Full Disclosure: I’m a compensated advisor and an affiliate for ConvertKit.]


This is usually an invitation sent out to the whole mailing list. If your company is holding some event, such as a physical reveal of a product, or a webinar, this is the starting point that will significantly increase awareness. This is a mixture of a newsletter and offers email, as people are asked to participate in the event that they can either only watch, or make a purchase as well.
If you’d like to check out ConvertKit, my referral link is here [Full Disclosure: I’m a compensated advisor and an affiliate for ConvertKit], and if you have any questions about ConvertKit, both Nathan and I will be actively popping in and out of this post to reply, however we’re currently at the LeadPages conference in Minneapolis so we may be slow to reply at first.
Alex GetResponse is a good service too. They have a smaller customer base than MailChimp or Aweber but they are definitely on the right track. You should consider your own options that will help you decide. For example, pricing, growth, support, reliability, deliverability, spam filters, etc. Make a list of these factors to compare on your own, you will also find such analysis around the web but those analysis could be biased towards one of the service. So you better do it on your own.
A cool way to tease your email content is to syndicate your content on a platform like Medium or LinkedIn Pulse. Or, team up with an influencer in your space to help spread the word about the awesome content you’re sending through email. The more you promote yourself to relevant communities and groups, the more likely you are to keep your email list growing and growing.
My book, Will It Fly?, will help you choose and test your next business idea. If you’ve already got a business and are struggling to keep up with the workload, I highly recommend my friend Chris Ducker’s book, Virtual Freedom. Chris teaches you how to work with virtual staff to free up your time to focus on the important tasks in your life. [Full Disclosure: As an affiliate, I receive compensation if you purchase Virtual Freedom through the link to the right.]
When you write great content for your industry you can share it on other related blogs that have high traffic and authority. Guest posting and blogging is a great way to build your personal brand. It makes an awesome marketing channel for your blog. You want to target posts on sites that are relevant for your niche, have an active audience and will include backlinks to your blog and your mini bio in your post.
Perhaps I overshot and started using something that was way beyond what I needed, or maybe it was the way it’s built that didn’t jive with my workflow, but whatever the case may be, I knew I had to look for another solution—a simpler solution—and I needed to find one quickly. My team is close to the point of implementation on a brand new website design, very much inspired by the results of the survey we ran recently here on SPI.
For creating and delivering surveys, I’m a fan of both Survey Monkey and Typeform. They both allow you to create in-depth surveys to ask questions of your audience. When you’re ready to create surveys, be sure to read the book I mentioned in Video #2, Ask by Ryan Levesque. [Full Disclosure: As an affiliate, I receive compensation if you purchase through the Survey Monkey or Typeform links to the right.]
I love press releases as a tool to drive tons of traffic to my sites fast. In addition by including keywords you can get ranked for topics and answers that your audience finds of value. The key is to write in a newsworthy style and not like a sales letter or advertisement. You need to have something of value if you want to get non-paid organic media attention.

Finally, you can optionally include “automations” with your broadcast. Automations are a simple way to automatically add or remove tags when your subscribers do certain actions, like open the email or click on specific links. Adding and removing tags are important when creating segments, or subscriber groups, and triggering automated email campaigns.
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