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Email marketing has the highest conversion rates of any marketing channel. In fact, sixty-six percent of online consumers made a purchase after receiving an email marketing message — which is more than social and direct mail, according to the Data & Marketing Association. And transactions from email are three times more profitable than those made on social media, reports the global management consulting firm McKinsey & Company.
Another thing about your list. Don’t worry when people unsubscribe — because they will. There are a variety of reasons so don’t take it personal. Maybe they’re just reducing the size of their inbox. Or perhaps they were just interested in your freebie offer. Chance are they were not going to buy from you anyway. Just keep providing quality content and those who join will far exceed those who choose to unsubscribe.
I’m so glad I stumbled upon this article, I’ve always used mail chimp because of it’s design flexibility, I sold my own products so I didn’t have any issues but now that I’m getting ready to launch a marketing blog, I’m sure going to make the switch to awebber. Thanks for writing such a good an honest article. I like your blog, let’s keep in touch.
First thing which you would like to do is create a sign up form using that your user can subscribe to your blog. The process is straight forward and this tutorial will help you to create & set up first Email sign up form using Aweber. Login to your Aweber account and follow the below mentioned steps to create an Emailing list for your blog/Website. After creating the list you will also be getting code to add Aweber signup form on your blog, and I will share how I have added it on my blog.
Freedom to make decisions is something I allow and trust my team to do on several levels without ever needing my permission. It makes us move much faster. If they know certain decisions help support the main objectives and value of the brand, and it’s not something that could potentially damage the brand or cost more than $500 (this isn’t a hard number, it’s a rule of thumb), then they are free to take the reins and continue moving forward.
Even if you've imported an existing list of contacts, you'll still want an easy way for new fans to join your email list. AWeber's sign up forms provide the perfect solution. Create a simple sign up form for your website, and if you don't have a site, we'll host it for you. Grab the link to your AWeber form and share it on Facebook, Twitter, LinkedIn, or wherever your audience is.