With its user-friendly templates, anyone who's dipping their toes into email marketing waters would love Vertical Response. Each campaign that you published with this software may be hosted for free online, allowing you to share links of previous campaigns even to non-subscribers. If you want to design your own emails, you can quickly make your own through the in-app image editor with filters and special text options.
The primary thing to keep in mind, the supermagic key, is that HTML is used for meaning and CSS is used for presentation. HTML is nothing more than fancy structured content and the visual formatting of that content will come later when we tackle CSS. You might find different approaches elsewhere on the web but HTML Dog focuses on best practice from the outset and getting into the frame of mind of doing things the right way from the start will lead to much better results in the end.
We created Newbie Classes as the 'go to' place for all your internet marketing training needs. We know what it's like to be a struggling beginner without help or answers. This why we created an entire membership dedicated to bringing you all the knowledge and help you need so you can watch the videos in your own time, learn at your own pace and achieve great results!

Of course, you probably already know that Aweber has been around since 1998, that’s like a million years in internet time that is, lol.  They are located in Chalfont, PA which is fairly close to Philadelphia.  So you know when you are working with them you are literally working with the best in the industry.  Because really, how would they have survived this long if their product is crap?

As I was growing more and more frustrated with Infusionsoft I reached back out to Nathan to see how ConvertKit was doing. I wasn’t surprised to hear that they were experiencing constant growth month after month. New features were being added on a regular basis, and after a couple of side conversations with other users, I was happy to hear extremely positive reviews.
Just in case you’re new to the whole email marketing landscape, Aweber (along with MailChimp, ConvertKit, InfusionSoft, Ontraport and countless others) are email marketing systems designed to allow you to capture subscriber emails and then send them direct messages straight to their inbox. Some are very basic doing only email marketing, and some are full service systems that also include commerce and CRM capabilities.
You can set up “rules” in AWeber to automatically segment your audience, but these rules simply subscribe or unsubscribe people from various lists. For example, when one person joins list B, they can be automatically unsubscribed from list A. This simple rule is particularly useful when you have a non-customer email list, and a customer email list.
The primary thing to keep in mind, the supermagic key, is that HTML is used for meaning and CSS is used for presentation. HTML is nothing more than fancy structured content and the visual formatting of that content will come later when we tackle CSS. You might find different approaches elsewhere on the web but HTML Dog focuses on best practice from the outset and getting into the frame of mind of doing things the right way from the start will lead to much better results in the end.
Title. Creating a title is the single most important thing you should focus on. Over time, you should get as creative as possible and test various types of email titles. It is the first thing a user sees, and it should be created to engage the reader and make them open the email. The more engaging your email subject is, the higher the open rates are going to be.

This was all possible with Aweber, with some drawbacks (and one of the reasons I switched to ConvertKit). While you could set up an autoresponder sequence in Aweber, it was not easy or convenient to segment out those users who were in the sequence from getting your main newsletter or blog broadcasts. So, it was possible that people were getting multiple emails from me a week.
Email #2, sent to subscribers a day later, pitched my eBook study guide. I had explained that it was everything they needed to know to pass the LEED exam, conveniently packaged into a printable PDF file and delivered immediately upon purchase. The link in the email sent people over to my sales page, which had a lot more information on the features and benefits of the product.

With so many new things to contend with and trying to grasp the bigger picture, it is easy to forget that ..er, the newsletter (of some kind) has to be set up. So my “complaint” was that there was no reminder nor alert that I might want to set up a newsletter. A very useful and needful reminder/alert for a newbie! But one does not turn to Customer Support for that!


AWeber finds a healthy balance between ease of use and robust functionality. There are some nice features — particularly in the autoresponder realm — but navigation is intuitive enough that I was able to perform basic tasks without looking up tutorials. When I did find myself at a loss and turned to the online help resources, I was quite impressed with the range and scope of guidance available.

Variations of “Hello {!firstname_fix}” have become the norm in email marketing, not the outlier. Because of that, it’s losing its effectiveness. You can still use name personalization, but you also want to think about going a step further. At AWeber, we recommend segmenting your audience and sending each segment tailored messages with unique subject lines.
I am not signing up for an account so I don't know exactly how the API works, but if I were setting up an iPhone App to work with this, I would use the rails plugin. Rails gives you JSON communication for free (IE no extra work required) http://guides.rubyonrails.org/layouts_and_rendering.html see section 2.2.9. Then use on IOS app use something like: http://code.google.com/p/json-framework/ to interact with that.
Before ConvertKit came on my radar, I was considering making the switch to Ontraport or Infusionsoft. I was ready for a more robust solution that Aweber just didn’t offer. But after years of hearing people call it “Confusionsoft” and the prospect of shelling out big bucks (at least $200+/month plus hefty $1000+ start-up fee) to use 20% of its features, I wasn’t super excited about making the switch. Ontraport had some promising options, and one of my clients started using them and was happy (though she did hire an Ontraport consultant and strategist to come in and get it all up and running).
We’ve changed email marketing from iContact to MailChimp and, just now, Aweber. We changed from iContact to MailChimp to cut costs. We then switched to Aweber because Mailchimp will not allow you to start an Autoresponder series on an imported list PLUS, as you mentioned, Aweber has much more robust measuring/management tools. However, people should be aware that Aweber requires imported subscribers to opt-in all over again.
A lead magnet (a.k.a. an optin bribe) is something amazing that you give away for free in exchange for an email address. This doesn’t have to cost you anything to create; most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, so long as it provides value to your visitors for free.
Creating separate lists allows you to segment your subscribers. So, for example, I would never send a message to subscribers on my IE Publishing the same messages I send to those on the Get a Mobile Career. Different group of folk. Those on the IE Publishing publishing list are interested in my fiction (mostly romance novellas); not in affiliate marketing. Here’s an explanation for each box on this page.
I have tried just about every membership platform out there. The are either buggy, cumbersome or WAY too expensive – especially if you are just getting started. ProductDyno fills a much needed void. It’s easy affordable and they have thought of everything. This thing has so many integrations and features you might think you are… “Finally The Perfect Solution Made Affordable”
After you’ve set up your email automation workflow, you might want to start targeting your audience in more specific ways. For example, you may want to send those who have clicked through to read your “social media automation for dummies” blog post a follow-up email with more information on social media automation and how your product can offer a solution.
But the truth is more complicated. You only have one social media account, Facebook — because “everybody is on it”. And you don’t understand why anyone needs a whole YouTube channel. You’ve never uploaded a video to YouTube. And starting your “own blog” is crazy talk. Your read blogs — like this one, but why start your OWN blog? Sounds scary. Hell, you’re still on the bubble about whether you need a website.
I am a consultant in the Home Based Business Industry. My passion for helping others succeed in there business is what I love... The huge value you bring with your professional products is incredible. I recommend and share your products and training with my team and other serious Business owners. It has helped my business and affiliates take it to the next level. Your customer for life! - Dale Copenhaver
Remember the article I wrote on increasing conversions where we talked about the Blue-Shirt Trust your blog needs in order to capture email subscribers and appear reliable? Well Aweber can help you with that. They have hundreds of free web forms that you can copy and paste right in to your blog’s code. They even have a web form creator (pictured above) where you can play around with colors, shapes and logos.
Six tabs along the top of the screen direct you to Home, Messages, Subscribers, Sign Up Forms, Reports, and List Options. Some of these have drop-down options. Links to My Lists, My Apps, and Help, along with My Account, can be found in the upper right-hand corner. Your home page is an account overview which displays new subscribers, scheduled and recently sent messages and list stats.
×