• I don’t pay for duplicates. This was one of my pet peeves with Aweber. Because Aweber is based on lists (vs tags), I had many lists set up – from customer lists to opt-in lists and more. If you joined my main list and then opted-in to my new freebie, I paid for you twice. There are people on my list that have been there since 2008, and have opted-in to many of my lists — it’s possible that I might have been paying for people 5x or more. Plus – it totally skewed my numbers. If you were on five different lists, you were counted five times. This did not give me an accurate reflection of my current subscriber numbers.
Thanks for bringing that up. It’s about time I redid that book cover as it was the first ebook I ever wrote. But when it comes to email marketing, you shouldn’t have to look over your shoulder wondering if you are going to get banned or not. Some of my other blogging colleagues have noticed higher delivery rates with Aweber over Mailchimp which I didn’t include in the article either. Ultimately, if you are going to do any sort of affiliate marketing, Aweber is the way to go. It’s not worth taking the chance of getting banned.
The image above is a screenshot from my account showing that I have three follow up messages set at the moment. The first one is the eBook, the second one arrives a few days later and is a thank you message, and the third one is a tactic that I use on my blogs that I only share with my email subscribers. The follow up email function allows me to create a deeper sense of value with everyone who is subscribed.
Think about implementing referral links to incentivize your subscribers to spread awareness about your brand, too. Referral links allow your current customers to promote trackable links for your business. In exchange for sending new paying customers your way, you can give them incentives like discounts, coupons, vouchers, cash, prizes or redeemable points.
The fundamental idea is to give people something that aligns with the type of subscriber you seek. For example, if you wish to have a list of SciFi readers, a free SFF short story, book, or character dossier would be very appetizing to the sort of people you wish to attract. It can’t be something they can get from anywhere (like an Amazon gift card) but instead something genuine that you have created.
Remember the article I wrote on increasing conversions where we talked about the Blue-Shirt Trust your blog needs in order to capture email subscribers and appear reliable? Well Aweber can help you with that. They have hundreds of free web forms that you can copy and paste right in to your blog’s code. They even have a web form creator (pictured above) where you can play around with colors, shapes and logos.
Yes, I believe you can save the subscriber list onto your computer with both services. While moving subscribers from Mailchimp to Aweber was relatively straightforward, it did take me quite awhile to move all of my autoresponders and port my entire setup to Aweber. So if you can afford it, I would simply start out with Aweber and stay with them instead of having to move later.
Email #2, sent to subscribers a day later, pitched my eBook study guide. I had explained that it was everything they needed to know to pass the LEED exam, conveniently packaged into a printable PDF file and delivered immediately upon purchase. The link in the email sent people over to my sales page, which had a lot more information on the features and benefits of the product.
But in this guide you have a blueprint, practical tips and actual real world working tools that you can put in practice right now. So just get started where you can and take action. There is a term called “analysis paralysis” where some do so much analyzing they become overwhelmed and fail to get the real work done. It is easy to happen in this internet space where we are literally in the information business.
Thanks for all this wonderful information. I write both fiction and nonfiction. I’m wondering if I need to create two lists that people could sign up for. Or should I just have one? The audiences have some overlap but are mostly different. How do I handle this, short of having two websites (which I don’t want to do)–I currently have one author website. Thanks for any advice.
chantal.. yes we love his posts! I compared aweber with benchmail.. both are great, i liked the added polls, and survey ability on benchmail. sign up for both, play around as they both feel different and both have a lot more added features than mail chimp, unless you are just one company, and not doing a lot then mailchimp will be ok. For me no mater how small the intention is always to grow. Good luck
The primary thing to keep in mind, the supermagic key, is that HTML is used for meaning and CSS is used for presentation. HTML is nothing more than fancy structured content and the visual formatting of that content will come later when we tackle CSS. You might find different approaches elsewhere on the web but HTML Dog focuses on best practice from the outset and getting into the frame of mind of doing things the right way from the start will lead to much better results in the end.
3. Email converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 3800%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Let me say right out of the gate, that I would still recommend Aweber to business owners. It’s a great solution and is well regarded in the industry, particularly for their rigour of asking for the double opt-in to minimize spammers and assure permission (this is where a subscriber has to confirm via email that they do in fact want to receive information). It’s reasonably priced, and has many of the basic features needed to do good email marketing. MailChimp is comparable too – however, despite my love for their awesome branding, it lacks features that even Aweber has down. It’s great for a basic business owner.
AWeber offers three email editors: a drag-and-drop WYSIWYG editor, a plain text editor, and an HTML editor for those who prefer to code their own emails. The WYSIWYG editor is pretty easy to use and allows for a fair degree of customization, though not quite as much as I would have liked. You can insert a simple “Click here” button, coupon, logo, or signature with the click of a button. Social share buttons are easy to generate once you link AWeber with your Facebook and Twitter account. Drafts are autosaved every two minutes, and you can see a list of previous versions (so that if you accidentally delete something, you can usually retrieve it).
MailChimp does not allow content that references the terms “make money at home”, ‘get rich quick’, or other similar terms. These keywords overlap keywords used by ISPs and SpamCop organizations to block content associated with spammers from those industries. This generates too much risk for us to encounter automated spam filter blocks for all of our customers.
So you should review the product to see if it provides value for your subscribers. Does it work? Is it helpful? How is the support from the product creator? You are co-signing on all of this when you send that email to your list. As a newbie you still need to nurture and protect your list by emailing them frequently with more informative content. Just make sure this product meets your standards.
“Mailchimp was great when I just had a blog. Now that I have my book, I’m starting to have products, it’s more of a business. I didn’t think that Mailchimp could handle me. I needed something a little more versatile that could target the people that I sent things to depending on what list they were on or what they clicked. It needed to be a little more sophisticated for me. That’s why I needed to switch over.”