As for email services, well actually there is a limit on how many emails you can send from a free gmail or yahoo account. Sending out mass emails is considered abuse of service by these free email service providers. Your emails will either end up in spam folder of your users, or they will not recieve them at all. It is also possible that your email service can suspend your account for violation of terms of use. This is why you need a third party email service.
I have worked with several other product protection and delivery systems, and have had to code my own fixes time and time again, or worse yet have my valuable assets exposed! ProductDyno comes out of the box ready to secure and support your products and customers, wither it be an information product, a SaaS product,… “Product Protection is ProductDyno”

Remember that this AWeber Review is from the perspective of a newbie.  And also of someone who does not want to have to spend hours and hours researching, reading up, and learning how to use a system effectively.  I just want to be able to have a gentle learning curve, not have so many technical aspects thrown at me all at once, and to get on with my job – which is to write my blogs and run my site.  And have a life!
Tagging subscribers allows you to segment your email list based on certain actions your subscribers take, such as signing up from a specific form, downloading or purchasing a certain product, clicking a specific link, etc. Then, you can send emails or run campaigns for specific tags, and on top of all that there are a ton of automation and sequencing logic you can set up to trigger certain events.   
Think about implementing referral links to incentivize your subscribers to spread awareness about your brand, too. Referral links allow your current customers to promote trackable links for your business. In exchange for sending new paying customers your way, you can give them incentives like discounts, coupons, vouchers, cash, prizes or redeemable points.
Use personalization. Personalizing the content of your emails (depending on your segment from Chapter 3) will make it so much more relevant and valuable to them. Personalization goes beyond sticking your subscriber’s first name into the email. You need to tailor the actual content of the email to address their needs. For instance, an online retailer will find it much more valuable to read an email with the subject line, “How to build backlinks to your eCommerce store” than just a generic subject line, “How to build backlinks.”
Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click-through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?
As for reporting options, AWeber presents the standard raw numbers and percentages (clicks, opens, unsubscribes, and the like). It also includes more advanced data such as opens, clicks, and revenue over time; subscriber growth; and stats by location, area code, or designated market area. In addition, you can compare results across your past 20 emails. You can track subscribers based on their signup method, and the list segmentation options provide plenty of ways to optimize your email marketing. Reports are well laid out and easy to understand; much of the data is presented in both chart and table format.
Split testing is one of those tasks that I’ve always hated because of how complicated and time consuming it is. I knew it was important but man, was it difficult to get right…that is, until now. Like all of Promote Labs software Split Test Monkey takes a really complex task and makes it “point and… “Split Test Monkey takes a really complex task and makes it “point and click” easy.”
Use it as a lead magnet/free mini-course. You can also use an autoresponder as a lead magnet to attract new subscribers to your email list. This is commonly done in the form of a free “mini-course”, or a free “challenge”, which promises to deliver a series of emails containing lessons (or other valuable information) over the course of several days or weeks. There is a high perceived value with a mini-course or a challenge like this, which makes it a very effective lead magnet.
As for reporting options, AWeber presents the standard raw numbers and percentages (clicks, opens, unsubscribes, and the like). It also includes more advanced data such as opens, clicks, and revenue over time; subscriber growth; and stats by location, area code, or designated market area. In addition, you can compare results across your past 20 emails. You can track subscribers based on their signup method, and the list segmentation options provide plenty of ways to optimize your email marketing. Reports are well laid out and easy to understand; much of the data is presented in both chart and table format.
Promote up-sells/cross-sells. You can even set up an autoresponder sequence for someone after they purchase and get repeat customers. Depending on the products you sell, you could offer an upsell, or cross-sell related products. For example, if someone buys a digital camera, you can offer to add a lens, a tripod, and other accessories to their order before it ships. Or, if you sell products that people buy frequently (like food or disposable items, like diapers), you can automatically send them offers for new items when you know they’re about due for another order.

“As my list has grown, I’ve just remained focused on the next metric right ahead of me. First it was just to hit 200 subscribers, then 300 subscribers, then 400 subscribes. Eventually the goal was 1,000 subscribers, then 2,000 etc. etc.  As I’ve gone past 10,000 and 20,000 and beyond I’ve actually started to focus more not on the sheer number but on engagement.” – John Corcoran, Smart Business Revolution


Using the Personalize dropdown, you can insert custom snippets like your subscribers first name, or sign up date, and AWeber will automatically insert that data specific to each subscriber if we have it. If you collect first name, for example, you can send an email that says Hello Tom, or Hello Mary, or Hello John, depending upon who you’re sending to.
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