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But really, the conversation was just a series of questions about my needs, my experiences wants and desires as a blogger, podcaster, and digital marketer. Having just completed a software product of my own (The Smart Podcast Player), I appreciated the questions and fully understood what he wanted, and I was not afraid to hold back. He was my friend, and plus what if he created the perfect solution for me.
I asked him several other questions and he took me deeper into the software to show me some cool automation tools and how tagging and segmentation worked. He also took me into the analytics and even some of the early integrations ConvertKit has with companies like Gumroad, which make it incredibly easy for me to new link customers of The Smart Podcast Player to a “course” in ConvertKit to send them a pre-written autoresponder series.
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You need to add few details like, Name of your list, Sender name for the list, reply-to email, default subject and few more details. Most of the fields are self-explanatory, so you will not find yourself lost at any moment. There are few fields which are mandatory, for example, Address of your company (In the case of bloggers, you can add your home address). You can leave the default subject field empty, as this will be used when you are sending your first email campaign.
Clarity is key here. Your sign up form should explain the benefits of signing up for your email list, information about the types of content you’ll be sending (newsletters, product promotions, etc.), the cadence of your emails (i.e. weekly, monthly). When you define these expectations up front, your subscribers won’t have any questions about what they signed up for.
I’ve been using Aweber for about 2 years on 2 blogs now and I’m really happy with it. One uses a follow-up broadcast (i.e. every 2 weeks a new “how-to” is sent) and has just over 1,000 subscribers (from about 50 when I started a couple of years ago) while the other blog uses a blog broadcast (it sends out an email with the week’s news) and has about 250 subscribers.
Think about implementing referral links to incentivize your subscribers to spread awareness about your brand, too. Referral links allow your current customers to promote trackable links for your business. In exchange for sending new paying customers your way, you can give them incentives like discounts, coupons, vouchers, cash, prizes or redeemable points.