In this next section we’re going to get more detailed about setting up your blog. Whenever I ask an audience “how many of you have a blog?” I’m always amazed at how few people raise their hand and say yes. I’ve asked business owners of all types. Hair salons, HVAC, chiropractors, not-for-profits, freight forwarders, crypto and the majority are missing this tool.
On the one hand, I feel angry to be bulked in with all those sites trying to sell “stuff”. BUT, I think that it’s best to be pushy, otherwise people will not think to leave their email. Then they will forget about us when they most need us. I am not selling anything, i just want to increase online communication between suffers of a specific chronic illness. Whether i obtain sponsorship from medical device companies is not sure.
Price: Several users feel that the price is too high for many small businesses, especially businesses that don’t need all the bells and whistles AWeber has to offer. This is compounded by the fact that there’s no “dormant” mode; so long as your lists are in AWeber, you’ll need to pay the monthly fee based on your number of subscribers, whether or not you are actually sending emails. Some would like to see a low-price or freemium option for very small businesses.
There are two great things about Mad Mimi. First: it's very cheap. Second, it's very easy to use. These two factors may convince users to purchase a plan. However, some users will find that there are some noticeable omissions when it come to more advanced functionality, particularly in the autoresponder and split testing department. - Chris Singleton
What I was trying to get across (and perhaps I didn’t make myself clear here, my fault), is that there are also other equally excellent services. I mentioned MailChimp as someone mentioned they’d like a mail list manager but couldn’t afford AW. MC is free for the first 1000 subscribers, and I think for a large proportion of entrepreneurs, that is enough to get started (more than enough, probably).
I am not a business selling anything yet but for MailChimp I have to give a business address that will be shown in the newsletters. I dont wanna give away my private address as well but how can I still legally (with the opt-in and everything) collect email address and be able to send newsletters? Would you still recommend MailChimp for strategic purposes or do you have any other ideas?
Here are two guides I mention in the video. When you’re ready to create an ebook, my guide Ebooks the Smart Way will walk you through the process. I also highly recommend picking up a copy of the book Ask, which will teach you how to ask the right questions of your audience. [Full Disclosure: As an affiliate, I receive compensation if you purchase Ask through the link to the right.]
Both mailchimp and aweber have too many features for someone that wants to keep it simple. I’ve tried both and went to JetPack. I’m sure a few simple features could be added to JetPack….keep it simple and charge a smaller fee, than aweber. I had and know others as well that got sold on aweber and never used it, paying a heafty monthly fee for nothing. That’s the way of the world now….get them to sign up, put it on their credit card and they forget about it and never learn how to use it. Helps pay for all the other people that spend endless hours on the helpline gobbling up the service reps time trying to figure it all out.
One thing I like most about MailChimp is it has a free pricing option whereas AWeber has $1 option as a starting point. That means you can create a free account on MailChimp without giving your credit card details whereas you need to pay $1 for first month to start using AWeber. You can try AWeber by just paying $1 for first month. After that, you need to pay $19 each month.
That’s it, and now you have successfully created your first Email list using MailChimp, and you are officially in the way of becoming an Email-marketer. The good thing about Mailchimp is; it’s design and every field is interactive, so even if you are new, you will never be lost. More over, you can always ping their support for any help, or search for tutorials like this to learn more. You can take advantage of any of these WordPress Email marketing plugins to quickly integrate MailChimp on your blog.
Six tabs along the top of the screen direct you to Home, Messages, Subscribers, Sign Up Forms, Reports, and List Options. Some of these have drop-down options. Links to My Lists, My Apps, and Help, along with My Account, can be found in the upper right-hand corner. Your home page is an account overview which displays new subscribers, scheduled and recently sent messages and list stats.
Digital marketing is a sophisticated approach that businesses have to take into consideration to succeed online. Due to the development of different technologies, customers have shifted their attention to other devices, and to other forms of communication. It has forced businesses to rely on social media marketing, content creation, PPC campaigns, and email marketing.
One question I have that you might be able to answer is: I send out a broadcast once a week when a new post comes up. I set this up manually, though I’ve seen that there is an option (I believe) to automatically send out your blog post to your e-mail subscribers. I guess I’m a little nervous about doing an automatic thing (though that is what happens with people who are subscribing via my feed). Does this make sense to you? I only post once a week so it is not that difficult to manually send out a broadcast. Just wanted to know if you could explain the mechanism behind the automatic blog post option.
I have used both, and I agree with your analysis. The great thing about MailChimp is that it lets you see the email in different clients. That is really the hardest thing about sending emails. However, you can use that service without doing everything else through MailChimp. Also, once you get the hang of it and develop templates, it no longer is much of an issue.
Back to my using AWeber to build a loyal following…in December I was asked by the New York Times to contribute a mini op-ed. I think I almost doubled my subscribers because I already had the system in place to capture those subscribers when they visited my website from the NYT page. Not that I have a huge number of subscribers yet, but I am getting there in part because of using a professional system.
Your material is easy to follow, easy to read, professional. Where do you get the creative juices to do all this stuff? I come back to your sites often and check out all the others as well. I don’t want to miss any new product that you put out there. Keep up the excellent work, keep on providing exceptional value for your customers’ buck, and may fortune smile upon you as you go about your life. - Danny Fortune
Write great subject lines. David Ogilvy once said that 80 cents of your dollar should be spent on writing headlines. With emails, the subject line is just as important. If it doesn’t catch your attention, you won’t open it. So, spend the majority of your time writing and polishing your subject line. A great email subject line entices curiosity about the content of the email. It’s also personal, and highly relevant to the recipient. To learn more about how to write amazing subject lines, we have an entire blog post on the topic: 30 Successful Bloggers Share Their Best Converting Email Subject Line.
Under #2, be careful with popups or modals that cover other interactions, Google will now penalize this kind of activity on mobile. I suspect we’ll now see persistent banner style replacements on mobile (a strip across the top of the site that doesn’t scroll off the page or disappear until you close it or sufficient time has elapsed without interaction.)
I’m not sure but as far as I can remember (or at least about 2 years ago) I found a function to activate the subscribers without their needing to opt-in (even though a warning from Aweber would pop up). I lost about 70% of my subscribers in my very small list back then when I changed, but I’ve been able to grow it ten-fold since. And I used opt-in, because I didn’t want anyone to complain to me later.
The second thing you can do to is create an app in facebook for your webform. This allows you the ability to capture emails and promote your capture page using facebook ads. This is truly an autopilot strategy that the gurus talk about and teach to newbie and advanced marketers alike. Personally I have never done it like, I just know it’s easy to do because a lot of small and local businesses have it set up this way with a basic form.
So glad you stopped by and Congratulations on your new business! This truly is the time to be successful online. I agree Aweber has the best reports, there are so many ways to slice, dice and dissect the data to help your burgeoning business grow. I think people who have large lists would benefit even more from all the ways the data can be analyzed and how you can segment and streamline your lists. And compared to others, it’s inexpensive which means you can focus that cash outlay somewhere else if needed. That really is a huge help to those of us just starting out. I mean, who doesn’t like saving money? Let me know how I can help you get your business going, I’d love to help!
One of the best feature of Aweber eMail form creator is, you can have extra field apart from Name and eMail. For example, if you need to get the Address or Phone number from your subscribe, you can do that by adding a new field. (The step is easy to do and even with zero design and coding skills you can do that). What I suggest is, simply select any template from the page and you are good to add Aweber sign-up form on your blog.
Promise me one thing: when you hit a question or a problem, you won’t let it stop you. Questions will come up. A great place to ask those questions is in the Smart Passive Income Community Facebook group. This closed Facebook group is made up of both new and established online entrepreneurs from the SPI audience. It’s welcoming and supportive—the perfect place to find help to keep you moving.
One of the challenges I’ve had with email marketing is figuring out exactly what to offer and when. I’ve tried the pretty HTML newsletter, but it felt like overkill at times and a little dated (there are of course a few awesome ones out there, but it just never felt like me). I tried taking an ‘e-letter’ approach but felt overwhelmed with creating original content for the newsletter on top of the blog. And more recently, I’ve simply been sending out broadcasts when a new blog or podcast is published. And this is all fine.
Aweber is another favorite tool that is aimed at small and mid-sized businesses. It also packs an enormous amount of features, making it an outstanding email management software tool. Automation, tracking and template building are all easy to perform with this tool, earning it a place on this shortlist. It can also be easily integrated into all types of websites.
Now you have created your first email list using Mailchimp, and it’s time to grow your Email list. Obviously, we will be designing the Email signup form in the next step, but first it’s a good idea to import your existing subscriber list to MailChimp. MailChimp supports all major services like Feedburner, salesforce, Eventbrite, Zendesk and many more. Importing from Feedburner to Mailchimp is easy, and you can refer to this guide which will help you to get started. Do remember, your list is free for first 2000 subscribers only, so if you are exceeding the list, you need to start paying.
The problem is that your list is so big (both long and we were working with a lot of columns and a few equations) that Excel on my computer couldn’t handle it. I have a ton of memory on my computer, but it wasn’t sufficient. For example, when I tried a simple task like sorting the list, it would take several minutes to process the operation. I would literally click ‘Sort’ and then go and work on another task for a while.
Instead of simply sending out a broadcast sporadically, why not choose to create a newsletter. That way, you can send one out each week/month that includes said promotions, offers, site updates, etc. in one place. That way, subscribers won’t get annoyed of you sending out too much content to them, as they can expect to get everything in your regular newsletter.