This blog post is the third installment of our new series, The Ultimate Guide to Email Marketing. For eight weeks, we’re featuring a new article that covers a specific area of focus in email marketing! Last week, we wrote about planning your email marketing strategy. This week, it’s all about list growth! Want a sneak peek into the content? Check out The Ultimate Guide to Email Marketing.
Title. Creating a title is the single most important thing you should focus on. Over time, you should get as creative as possible and test various types of email titles. It is the first thing a user sees, and it should be created to engage the reader and make them open the email. The more engaging your email subject is, the higher the open rates are going to be.
After paying a professional $1000 to split test our first product launch, we knew the practice was a solid investment as our sales increased dramatically. But for our recent Keyword Supremacy launch, we decided to test out Split Test monkey to see if we could somehow pull off split testing our live traffic ourselves and… “All We Have to Say Now is WOW!”

Please note that my one star review is for Awebber itself, not this tutorial manual. I own my own personal internet domain. This allows me to create one-off email addresses, such as yourbusiness@mydomain.com In several instances where such one-off email addresses became jammed up by spam messages it turned out that the businesses to which I had submitted those one-off email addresses were Awebber customers. On one occasion both yourbusiness@mydomain.com AND yourbusiness.com@mydomain.com became clogged up by spam messages, while on another occasion both businessname@mydomain.com AND otherbusinessname@mydomain.com became clogged by spam messages. I thus have what I believe to be clear proof that somebody at Awebber is selling the email addresses from Awebber customers' email lists to spammers. My personal advice is thus to be extremely careful about using Awebber for any kind of email list management services.
Got to Aweber.com and sign in using your newly created ID. First thing which you need to do is to create an eMail list. You can create unlimited eMail list and let me quickly brief you about eMail list. You can create different Email list for different purposes. For example if you have 3 different blogs, you can create 3 different list for them. Or If you have one blog you can create one eMail list now, and in future if you host a giveaway, you can create a new list and let users subscribe to that list. This way you can target your future giveaways to highly targeted email list. Anyway, let’s keep it simple for now, as I will share various tricks in future post.
While in these days it’s much less common to get notifications for every email we receive, and instead social media that reigns supreme in that department, that doesn’t mean that email has become any less important. In fact, our email inboxes have become somewhat of a place for solitude for us. Unlike social media – where the content that pops up on your feeds can be sporadic and oftentimes, overwhelming – email is where we receive messages that we’ve carefully chosen to receive.
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Overall, our impression and experiences show that Aweber is easy to use, they have a great reputation, and they’ve been around for a long time. We have quite a few subscribers with Aweber since this is one of the first autoresponders we started using. Since we’ve been with them for a long time, we’ve also noticed their delivery can be iffy at times.
Pop up form – Perhaps the most “in-your-face” option, these types of forms have a high likelihood of conversion. A pop up form appears over your web page and gives more attention to convey the value of your list. Many sign up form creation tools will allow you to customize the length of time at which a pop up form appears on your site (we recommend ~45 seconds, but testing is key).
Just what I needed to learn how to promote my own products! The products, sales letter, auto responder sequences, available help, are all super important for a newbie like myself. Hey, I can even use the products for my own education. The graphics are unbelievable. This program is worth its weight in gold. Everything is clearly explained! - Joseph Daniels
Just in case you’re new to the whole email marketing landscape, Aweber (along with MailChimp, ConvertKit, InfusionSoft, Ontraport and countless others) are email marketing systems designed to allow you to capture subscriber emails and then send them direct messages straight to their inbox. Some are very basic doing only email marketing, and some are full service systems that also include commerce and CRM capabilities.
ashley.. try benchmark as well. the differences i can see, for me anyway are we have 3 products, so want a different company name to show for each, and if they opt out i wanted the option of which list they want to opt out of, even if i send them letter A from list A, but maybe they are also in B and C, they might still want letters from b and c just not A, benchmark and i believe aweber does this. benchmark also allows you to set up a whole load of detailed surveys as well which is cool. mail chimp, if someone opts out of one list the lists are not linked in anyway so then you have to manually check them out of the other lists, and have to assume they want out of all with out giving them the option to chose in and out of what lists.
Promote up-sells/cross-sells. You can even set up an autoresponder sequence for someone after they purchase and get repeat customers. Depending on the products you sell, you could offer an upsell, or cross-sell related products. For example, if someone buys a digital camera, you can offer to add a lens, a tripod, and other accessories to their order before it ships. Or, if you sell products that people buy frequently (like food or disposable items, like diapers), you can automatically send them offers for new items when you know they’re about due for another order.
Please do not think that I am advising anyone to move away from AWeber. Nor am I saying that they are not reliable and don’t deserve their respected reputation in the industry. After all, many top bloggers do use AWeber on their sites. Have done for many years and continue to do so. I would still encourage anyone who is more patient, and more technically inclined to give AWeber a try. I think their reliability and service will not disappoint.
Are you considering building an email list, but have some doubts about why it is needed? Many bloggers and business owners don’t realize the importance of building an email list when they’re first starting out. Most people usually change their mind when they see the impact email lists can have on someone else’s traffic and revenue. In this article, we will share the top reasons why building an email list is important (with real case studies). We will also show you how to start building your email list – step by step.
Looking for a place to start promoting your list? Look no further than the followings you already have established! If you’re actively creating and sharing content on a platform like Facebook or Twitter, try reaching out to your audience and encouraging them to sign up to your list. After all, they’re already finding value in the content you’re sharing. Now it’s time to take your relationship to the next level.
Email marketing is such a critical component of business for most companies (with the rare exception) because you able to communicate with your audience in the place they spend a good chunk of time (their inboxes). You also have the added benefit of building an asset (an email list) that no external platform (I’m talking to you Facebook) can mess with.
I’m so glad I stumbled upon this article, I’ve always used mail chimp because of it’s design flexibility, I sold my own products so I didn’t have any issues but now that I’m getting ready to launch a marketing blog, I’m sure going to make the switch to awebber. Thanks for writing such a good an honest article. I like your blog, let’s keep in touch.
Email #2, sent to subscribers a day later, pitched my eBook study guide. I had explained that it was everything they needed to know to pass the LEED exam, conveniently packaged into a printable PDF file and delivered immediately upon purchase. The link in the email sent people over to my sales page, which had a lot more information on the features and benefits of the product.
Let’s say you run a blog about dog training. You give away a free eBook called Teach Your Dog to Sit to anyone who signs on to your list. You then head into your Aweber dashboard and set up a few follow ups. The first follow up is another free dog training lesson, perhaps about how to get your dog to stay. Make sure it is packed full of value. Then a few days later send out another free lesson. A day later send out another email with another dog training guide, this time priced at $49. It could be your complete guide or another must have product.
A very informative post. I really liked the offer of the free guide to e-mail marketing near the beginning of the article. I’ve already downloaded it and plan to study it at first opportunity. The overall review was concise and to the point. Great information about Aweber. By not giving them a 10/10 and pointing out the flaws, it makes me want give them a try when I’m ready for e-mail marketing.
We’ve changed email marketing from iContact to MailChimp and, just now, Aweber. We changed from iContact to MailChimp to cut costs. We then switched to Aweber because Mailchimp will not allow you to start an Autoresponder series on an imported list PLUS, as you mentioned, Aweber has much more robust measuring/management tools. However, people should be aware that Aweber requires imported subscribers to opt-in all over again.
So glad you stopped by and Congratulations on your new business! This truly is the time to be successful online. I agree Aweber has the best reports, there are so many ways to slice, dice and dissect the data to help your burgeoning business grow. I think people who have large lists would benefit even more from all the ways the data can be analyzed and how you can segment and streamline your lists. And compared to others, it’s inexpensive which means you can focus that cash outlay somewhere else if needed. That really is a huge help to those of us just starting out. I mean, who doesn’t like saving money? Let me know how I can help you get your business going, I’d love to help!
AWeber has a strict and comprehensive anti-spam policy in order to keep its deliverability rates high. Upon signing up for an AWeber account, you must certify that your list is permission-based and meets the company’s anti-spam standards. In addition, before your first mailing, you will need to send a subscription confirmation to all your subscribers. Anyone who doesn’t confirm their subscription cannot be included on your list. (This is known as confirmed opt-in.) AWeber will sometimes make exceptions for lists which have already been through that process and have a proven history with another ESP.

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AWeber is pretty close-lipped about their security measures; while there is a very short section on security in the company’s privacy policy inviting readers to contact the company for details, I did precisely that and was simply told they couldn’t discuss security measures for security reasons. (I find the argument unconvincing, given the basic security information freely available on competitors’ sites.)
MailChimp always tempts me in terms of design and looks, and more over they keep adding new features, which will be helpful in your Email marketing campaign. The Best thing about MailChimp is, it’s free for first 2000 subscribers, and you will not be charged anything until you have crossed their free limit. This is useful for bloggers, who are worried about moving from Feedburner to another paid Email marketing services, as with free you have nothing to lose.
Video has to be included in your marketing mix. So review your content and think about how you can turn it into a video. This could be animated video, something you shoot with your digital phone, or even hiring a production crew for a customized shoot. The return on investment can more than pay for itself as a well planned video can provide benefits for years.
Advanced: When people subscribe to my list, I can create a main course and then invite people to self-select into the various interest areas that are relevant to them. For example, if you are tired of spinning your wheels and don’t know what to do next in your business, and you click a link related to that, you’d then get tagged as “Nurture: focus and planning” and that would then automatically unsubscribe you from the main course, and put you into a new course designed to provide you with value that could help you figure out your next steps and get focused.
Just what I needed to learn how to promote my own products! The products, sales letter, auto responder sequences, available help, are all super important for a newbie like myself. Hey, I can even use the products for my own education. The graphics are unbelievable. This program is worth its weight in gold. Everything is clearly explained! - Joseph Daniels
Variations of “Hello {!firstname_fix}” have become the norm in email marketing, not the outlier. Because of that, it’s losing its effectiveness. You can still use name personalization, but you also want to think about going a step further. At AWeber, we recommend segmenting your audience and sending each segment tailored messages with unique subject lines.
First of all you need to sign up for a free account at MailChimp. Here is the signup link (Aff. link). Once you have signed up, and logged into MailChimp dashboard, you will be seeing a screen similar to this, and click on create a list. The good thing about MailChimp dashboard is, it’s interactive, so you will not find any issues with getting started with it.

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Are you considering building an email list, but have some doubts about why it is needed? Many bloggers and business owners don’t realize the importance of building an email list when they’re first starting out. Most people usually change their mind when they see the impact email lists can have on someone else’s traffic and revenue. In this article, we will share the top reasons why building an email list is important (with real case studies). We will also show you how to start building your email list – step by step.
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First of all you need to sign up for a free account at MailChimp. Here is the signup link (Aff. link). Once you have signed up, and logged into MailChimp dashboard, you will be seeing a screen similar to this, and click on create a list. The good thing about MailChimp dashboard is, it’s interactive, so you will not find any issues with getting started with it.

When it comes to online marketing and selling, I believe you have found the right mentor in me. Most people like the lively and encouraging teaching style that I convey as well as how I get right to the point and walk you, step-by-step through proven, real-world, proven strategies. Here's a little background on my experiences, so you can get a sense of who will be teaching & mentoring you: A lifelong entrepreneur, I've been marketing online since 1999, and have owned over 30 websites, marketing across most platforms, including online, offline, TV, podcasts, webinars, webcasts, social media and radio. (You name it, I've done it!) I've been teaching business strategies via live seminars/webinars since 2000, and then through video training courses since 2001. For 11 years, I hosted my own TV show where I introduced millions across America to the benefits of selling online. My show was seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks. With over $140 million of my video training products sold via TV and Online, I am honored to be your mentor and guide and I'm looking forward to helping YOU reach your goals through the wonderful business of online marketing!


Pop up form – Perhaps the most “in-your-face” option, these types of forms have a high likelihood of conversion. A pop up form appears over your web page and gives more attention to convey the value of your list. Many sign up form creation tools will allow you to customize the length of time at which a pop up form appears on your site (we recommend ~45 seconds, but testing is key).
The TRIBE Breakfast Series will explore what drives mission-based challenger brands. We want to bring together a group of challenger brands and marketing and PR professionals at TRIBE HQ, to share ideas and hear from a number of inspiring voices, so we can learn how to discover and articulate our purpose and better connect with our tribes. All over a (free) delicious, healthy breakfast; granola yoghurt pots, pastries and TRIBE breakfast Shakes.
The Autoresponder 2.0 is probably the most advanced feature that GetResponse launched a couple of months ago. With their new autoresponder feature we can now create message cycles that are timely and relevant — all adjusted precisely to subscriber needs and expectations and send them automatically. As a result the open and click are higher and hence lead to more conversions. - Ram Shengale

Hey Chris, great blog about Aweber. I hear Jay talk about Aweber on the Friday webinars within WA, and was always intrigued. Being a relative newbie to all this. I have been apprehensive to get too involved right now, I am still just trying to get down the basics of affiliate marketing, so doing the email thing is a bit scary for me, but after reading your review, I will check out Aweber. It can’t hurt to get some info on it, and to test drive it for free for a month. Thanks for the informative and honest article!
Signup Forms: You can create a signup form for your website using one of hundreds of provided templates. There are many options for customization. Select from various form styles: inline, pop-over, pop-up, or lightbox. All utilize responsive design and will scale to mobile devices. You can also toggle Facebook sign-in, choose from several “Thank You” page options (including standard, audio, video, and no page), and select tracking options. AWeber provides both javascript and HTML code options, or if you just want to host your form with AWeber, they’ll do that too. You can also put a signup form on your Facebook business page.
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