One of the challenges I’ve had with email marketing is figuring out exactly what to offer and when. I’ve tried the pretty HTML newsletter, but it felt like overkill at times and a little dated (there are of course a few awesome ones out there, but it just never felt like me). I tried taking an ‘e-letter’ approach but felt overwhelmed with creating original content for the newsletter on top of the blog. And more recently, I’ve simply been sending out broadcasts when a new blog or podcast is published. And this is all fine.
I have so many people reach out and tell me that they feel discouraged with their small email lists. But, since we’ve already established that these are actual human beings, I like to take a much more visual approach. When you think about the 50 or 100 people on your list, think about having that many people in a single room to hear you speak. They’ve all shown up to hear whatever it is you have to say.
AWeber offers three email editors: a drag-and-drop WYSIWYG editor, a plain text editor, and an HTML editor for those who prefer to code their own emails. The WYSIWYG editor is pretty easy to use and allows for a fair degree of customization, though not quite as much as I would have liked. You can insert a simple “Click here” button, coupon, logo, or signature with the click of a button. Social share buttons are easy to generate once you link AWeber with your Facebook and Twitter account. Drafts are autosaved every two minutes, and you can see a list of previous versions (so that if you accidentally delete something, you can usually retrieve it).
Like I said, most ESP (email service providers) have the capability of creating automated email workflows. So, instead of getting an email subscriber and initially sending them one or two emails, before getting distracted and forgetting all about them, you can be sure that you have emails sent to them over the course of a few days, weeks, months etc. with email automation.
Businesses that choose to make email offers, usually belong to the e-commerce industry. The benefit for those who are on the mailing list is specific offers that they can get from your company. This kind of approach provides value for both parties. The business can increase the number of sold items, whereas the customer is in a special position as a result of being subscribed to your business.
A cool way to tease your email content is to syndicate your content on a platform like Medium or LinkedIn Pulse. Or, team up with an influencer in your space to help spread the word about the awesome content you’re sending through email. The more you promote yourself to relevant communities and groups, the more likely you are to keep your email list growing and growing.
But the truth is more complicated. You only have one social media account, Facebook — because “everybody is on it”. And you don’t understand why anyone needs a whole YouTube channel. You’ve never uploaded a video to YouTube. And starting your “own blog” is crazy talk. Your read blogs — like this one, but why start your OWN blog? Sounds scary. Hell, you’re still on the bubble about whether you need a website.
ConvertKit has been very forthcoming with their business development, and they even publish monthly income and stats. You can see the latest here and their real-time numbers here. Nathan took the company from a struggling side hustle, to an ever-growing successful company in about nine months once he dedicated his attention to it and made it his focus (yes, this is why I always talk about the importance of focus!!).
Even if you have millions of followers on Social-media platform, you don’t really own your readers. By owning I meant here is; you don’t know if your social media follower is going to see your updates or not. Whereas Email is more of a personal thing and everyone including me checks it every day. Email is the best way to reach out to your subscriber and I have a few success stories to share with you, which I will be sharing in few days.
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As for reporting options, AWeber presents the standard raw numbers and percentages (clicks, opens, unsubscribes, and the like). It also includes more advanced data such as opens, clicks, and revenue over time; subscriber growth; and stats by location, area code, or designated market area. In addition, you can compare results across your past 20 emails. You can track subscribers based on their signup method, and the list segmentation options provide plenty of ways to optimize your email marketing. Reports are well laid out and easy to understand; much of the data is presented in both chart and table format.
The main weakness I see is the price-point where small companies are concerned. If you don’t need all of AWeber’s bells and whistles, there’s no reason to pay for them. You’ll also want to make certain that if you are trying to cancel your account, you’re not just accidentally suspending it. This is especially important where the free trial is concerned, as AWeber requires your credit card info.
First of all you need to sign up for a free account at MailChimp. Here is the signup link (Aff. link). Once you have signed up, and logged into MailChimp dashboard, you will be seeing a screen similar to this, and click on create a list. The good thing about MailChimp dashboard is, it’s interactive, so you will not find any issues with getting started with it.
chantal.. yes we love his posts! I compared aweber with benchmail.. both are great, i liked the added polls, and survey ability on benchmail. sign up for both, play around as they both feel different and both have a lot more added features than mail chimp, unless you are just one company, and not doing a lot then mailchimp will be ok. For me no mater how small the intention is always to grow. Good luck
Sign up for free trials to see which email marketing tool you consider easy to use. Their prices vary. MailChimp and MoonMail are the great ones to start with if you don’t have a big mailing list. They offer a forever free trial if you have up to 2000 contacts. Some of the other popular brands are GetResponse, Active Campaign, AWeber, Constant Contact, and many more.
So, when a new person signs up to your site (via your newly created signup box), they will (after confirming their subscription) start to receive the set of emails that you have setup. You can create as many as you want and schedule them to be sent out at different intervals (i.e. 1 a day, 1 a week, 1 a day and then another one in a month’s time, etc.).