But in this guide you have a blueprint, practical tips and actual real world working tools that you can put in practice right now. So just get started where you can and take action. There is a term called “analysis paralysis” where some do so much analyzing they become overwhelmed and fail to get the real work done. It is easy to happen in this internet space where we are literally in the information business.
Let me say right out of the gate, that I would still recommend Aweber to business owners. It’s a great solution and is well regarded in the industry, particularly for their rigour of asking for the double opt-in to minimize spammers and assure permission (this is where a subscriber has to confirm via email that they do in fact want to receive information). It’s reasonably priced, and has many of the basic features needed to do good email marketing. MailChimp is comparable too – however, despite my love for their awesome branding, it lacks features that even Aweber has down. It’s great for a basic business owner.
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Split testing is one of those tasks that I’ve always hated because of how complicated and time consuming it is. I knew it was important but man, was it difficult to get right…that is, until now. Like all of Promote Labs software Split Test Monkey takes a really complex task and makes it “point and… “Split Test Monkey takes a really complex task and makes it “point and click” easy.”
I don’t know. I’ve been building it for 5 years and only ever added an address when a reader expressly asked me by email to add him (I kept the proof). Gave aWeber my login details and apparently that wasn’t good enough. They waffled that their spam rate is below 0.1% industry standard and mine is slightly above. All I can think is that a handful of readers have been too dumb, lazy or spiteful to just unsubscribe and instead just report me for spam. 🙁 All I know is that my conscience is clear.
In this next section we’re going to get more detailed about setting up your blog. Whenever I ask an audience “how many of you have a blog?” I’m always amazed at how few people raise their hand and say yes. I’ve asked business owners of all types. Hair salons, HVAC, chiropractors, not-for-profits, freight forwarders, crypto and the majority are missing this tool.
A lead magnet (a.k.a. an optin bribe) is something amazing that you give away for free in exchange for an email address. This doesn’t have to cost you anything to create; most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, so long as it provides value to your visitors for free.
Hi Steve, I think I might have been Asian in a past life. Lol:) Signed up with Mailchimp for the same cheapskate reasons as you. Finding it OK but always wonder what I’m missing as all the “pros” use Aweber. Can you tell me with Aweber are you able to manually look at people who signed up but haven’t confirmed and then send them a polite reminder? Mailchimp seems to be missing that and I always wonder how many people I’m missing because of that!
And the company itself? Well—it’s growing actively at a rate of nearly 45% month over month (check out their open earnings metrics and financial details here), which a fantastic sign. I’ve also recently come on board as an advisor for ConvertKit, and I’m excited to start this journey with them like I did at the start of LeadPages. It’s risky, yes, to move my list to a company like this, but I feel like I have a good knack for knowing what’s great out there.
Pop up form – Perhaps the most “in-your-face” option, these types of forms have a high likelihood of conversion. A pop up form appears over your web page and gives more attention to convey the value of your list. Many sign up form creation tools will allow you to customize the length of time at which a pop up form appears on your site (we recommend ~45 seconds, but testing is key).
Finally, you can optionally include “automations” with your broadcast. Automations are a simple way to automatically add or remove tags when your subscribers do certain actions, like open the email or click on specific links. Adding and removing tags are important when creating segments, or subscriber groups, and triggering automated email campaigns.
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