An email campaign is a powerful way of reaching your audience directly. Never miss a chance to collect email addresses and target your subscribers with content and offers that are relevant to them. Readers usually skim instead of reading the entire message. Keep your email clear, concise, and scannable. Include a call to action so your readers can understand what you want them to do. A/B test different headlines, images, copy, and subject lines to see what works best for your audience. And, always test your campaign before sending it.
You can find numerous options when you login to your AWeber account. You can choose whatever you would like to do without having to going through each and every option. You can also find a progress bar in your AWeber account that lets you know about your progress as well as about the remaining steps. AWeber also presents guides and videos that will make your work much easier.
An email campaign is a powerful way of reaching your audience directly. Never miss a chance to collect email addresses and target your subscribers with content and offers that are relevant to them. Readers usually skim instead of reading the entire message. Keep your email clear, concise, and scannable. Include a call to action so your readers can understand what you want them to do. A/B test different headlines, images, copy, and subject lines to see what works best for your audience. And, always test your campaign before sending it.
To manage expectations, it’s a good idea to send your subscribers a quick follow-up email immediately after they’ve subscribed. This is an optimal opportunity for you to, not only thank them for subscribing, but to also to introduce yourself, send them material that you think they’ll be interested in as new subscribers and remind them how often to expect your messages. Almost all email service providers give you the option to create an autoresponder workflows (something we’ll talk about a little bit later), so use it!
What I like about Mailchimp is that you can setup autoresponders such that only a subset of your email list will receive your follow-up emails based on when they signed up for your newsletter. For example, if I only want recent subscribers from the last month to receive one of my autoresponders, I can simply specify this using MailChimp’s autoresponder interface.
Slide in form – This is a less invasive form than a pop up, but still helps capture your visitors’ attention when they are scrolling through your content. As they make their way through your content, a slide-in form will appear about 3/4 down the page. This is the perfect time to get people who are engaging with your content to sign up for your list.
But that doesn’t mean everyone wants to hear about everything and the exact moment I want to share it. My clients and readers who are in major growth mode with their business don’t necessarily need to go through my comprehensive planning program, My PRO Plan (or the content I write around it). They’ve got a plan, and their focus is on growth strategies and developing their leadership skills.
Instead of simply sending out a broadcast sporadically, why not choose to create a newsletter.  That way, you can send one out each week/month that includes said promotions, offers, site updates, etc. in one place.  That way, subscribers won’t get annoyed of you sending out too much content to them, as they can expect to get everything in your regular newsletter.
And I was sold. I couldn’t have people not receiving their intended emails. And I thought, if the features and reliability were good enough for big bloggers, I’ll probably find everything I need there as well. Now I have over 1200 subscribers and everything was done reliably in 2 years, so I’m staying (except I find strong reasons to change services).
One of the challenges I’ve had with email marketing is figuring out exactly what to offer and when. I’ve tried the pretty HTML newsletter, but it felt like overkill at times and a little dated (there are of course a few awesome ones out there, but it just never felt like me). I tried taking an ‘e-letter’ approach but felt overwhelmed with creating original content for the newsletter on top of the blog. And more recently, I’ve simply been sending out broadcasts when a new blog or podcast is published. And this is all fine.
I suppose the secondary reason I haven’t made the switch is because I run multiple blogs and don’t want to get stuck paying multiple fees at this point. (I’m under the impression I’d have to pay separately for each email list, but please correct me if that’s not the case. That would change things.) I love the functionality and features of Aweber, but I can’t see paying 4-5 monthly services fees while so many of the blogs are in a start-up phase.
If you’ve been following along from the beginning, you have now learned how to grow your email list to epic proportions, you’ve segmented your list so that your emails are highly relevant to each individual subscriber, and you’ve learned how to send amazingly effective emails that have a high open-rate. Now you are ready to automate the process and turn your campaigns into money-making machines!
One thing that one must not forget is also integration with your existing website. If your running on Joomla, WordPress, Drupal or such likes, better you find how the user integration will go with your CMS and one of those email services. You don’t want the client to have to register for your autoresponder on one form and then have to register a second time for your website! You may find that plug-ins to do such things might restrict your choice, check it out first or consult with your webmaster!
Note: it needs to be said that Aweber has *just* rolled out a new beta upgrade called Campaigns which I would assume, aims to do some of these features. I received my invite just as I was making the switch to ConvertKit, so I haven’t tried it. It may do the trick. That said, some of the other features I dislike about Aweber are still relevant, so regardless of this new feature, I’m staying put with ConvertKit.
On the Baltimore Fishbowl today: A long read and data dive by @EMcLeod_BFB @skinny412 and I about weed possession arrests in Baltimore since decriminalization / SPOILER ALERT: 96% of those arrests were Black Baltimoreans https://baltimorefishbowl.com/stories/structural-racism-and-cannabis-black-baltimoreans-still-disproportionately-arrested-for-weed-after-decriminalization/ …pic.twitter.com/jwPNnqB3in
Migration can actually be a major pain in the ass. Although according to aWeber my list was “substantially clean” but I still needed to get all my readers to reconfirm their subscriptions. After a week I’m still waiting for 70% of them to reconfirm. NOT happy. If I stuck to mailchimp I wouldn’t have had these problems. (Their support guys are good though.)
Instead of simply sending out a broadcast sporadically, why not choose to create a newsletter.  That way, you can send one out each week/month that includes said promotions, offers, site updates, etc. in one place.  That way, subscribers won’t get annoyed of you sending out too much content to them, as they can expect to get everything in your regular newsletter.
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