One question I have that you might be able to answer is: I send out a broadcast once a week when a new post comes up. I set this up manually, though I’ve seen that there is an option (I believe) to automatically send out your blog post to your e-mail subscribers. I guess I’m a little nervous about doing an automatic thing (though that is what happens with people who are subscribing via my feed). Does this make sense to you? I only post once a week so it is not that difficult to manually send out a broadcast. Just wanted to know if you could explain the mechanism behind the automatic blog post option.
Global Text Snippets can help cut down on this. It answers the “How did I get on this list?” question that pops into their head when they receive an “unfamiliar” email – even if it’s a list they subscribed to. So when you compose an email to send out to your subscribers about an offer that may be spread across several sites, you can say something like:
I have so many people reach out and tell me that they feel discouraged with their small email lists. But, since we’ve already established that these are actual human beings, I like to take a much more visual approach. When you think about the 50 or 100 people on your list, think about having that many people in a single room to hear you speak. They’ve all shown up to hear whatever it is you have to say.
Email #2, sent to subscribers a day later, pitched my eBook study guide. I had explained that it was everything they needed to know to pass the LEED exam, conveniently packaged into a printable PDF file and delivered immediately upon purchase. The link in the email sent people over to my sales page, which had a lot more information on the features and benefits of the product.
Thanks for all this wonderful information. I write both fiction and nonfiction. I’m wondering if I need to create two lists that people could sign up for. Or should I just have one? The audiences have some overlap but are mostly different. How do I handle this, short of having two websites (which I don’t want to do)–I currently have one author website. Thanks for any advice.
4. Affordable: I was willing to pay more money for better features, but wasn’t convinced I needed to be paying $200-$300/month for those. I know many, many, entrepreneurs who pay those fees and like I say above, use a fraction of its capabilities. I didn’t feel that was necessary for my business – at the point of consideration, I didn’t have a complex business with numerous products or sales funnels. For the past couple of years while my kids are home on crazy-small school schedules (right now I have 2.5 hours per day), I have been primarily working 1:1 with clients and offering My PRO Plan. This will change in Fall 2016 when both kids are in school full time (I can’t even imagine!?!) and I have more time to execute on my ideas, but for now, the big shot services weren’t needed.
On the other hand, you have pointed out a problem that Aweber should address and that is their training and instruction materials. They should definitely have better video and written tutorials on how to use everything. And while I found the ‘get started’ webinar extremely helpful, years ago, you shouldn’t have to get on a webinar to learn about the product. At the very least, they should record one of those webinars so you can just click and watch any time you want!
Both mailchimp and aweber have too many features for someone that wants to keep it simple. I’ve tried both and went to JetPack. I’m sure a few simple features could be added to JetPack….keep it simple and charge a smaller fee, than aweber. I had and know others as well that got sold on aweber and never used it, paying a heafty monthly fee for nothing. That’s the way of the world now….get them to sign up, put it on their credit card and they forget about it and never learn how to use it. Helps pay for all the other people that spend endless hours on the helpline gobbling up the service reps time trying to figure it all out.
Infusionsoft is a fully functional CRM and marketing solution created for small and medium-size businesses. Comparing it to Mailchimp or AWeber is like comparing a Lamborghini to a VW Golf. It provides highly advanced features for list segmentation, lead scoring, and marketing automation. On top of all that, you can integrate all of these features with your optin form using Infusionsoft Tags + OptinMonster.
Freedom to make decisions is something I allow and trust my team to do on several levels without ever needing my permission. It makes us move much faster. If they know certain decisions help support the main objectives and value of the brand, and it’s not something that could potentially damage the brand or cost more than $500 (this isn’t a hard number, it’s a rule of thumb), then they are free to take the reins and continue moving forward.
In this video, I’ll explain why email lists are essential components of your business, and share some personal stories about my experience with email. I will also teach you how to setup your email service provider and show you the basics on adding a signup form to your website. Lastly, I share a demo and setup instructions for ConvertKit, my chosen email service provider, but the lessons I teach you will apply to any platform. [Full Disclosure: I'm a compensated advisor and an affiliate for ConvertKit.]
The TRIBE Breakfast Series will explore what drives mission-based challenger brands. We want to bring together a group of challenger brands and marketing and PR professionals at TRIBE HQ, to share ideas and hear from a number of inspiring voices, so we can learn how to discover and articulate our purpose and better connect with our tribes. All over a (free) delicious, healthy breakfast; granola yoghurt pots, pastries and TRIBE breakfast Shakes.
I know that this is ancient, but I just made the switch to MailChimp due to a theme change (the theme uses shortcodes which WordPress eats for breakfast) I’d sent out one e-mail with MailChimp, and my second blog post got killed. I blog about re-selling crap I buy from garage sales, thrift stores, and flea markets on eBay. I actually have a blog post titled “work from home – not yet!” detailing why I’m not able to work from home. The hard part for me is that I don’t make enough money on the blog to justify using Awebr. If this is the way it’s going to go, I’m going to need to re-evaluate my blog, what I want to do with it, and whether I should make the switch to a much more expensive option. Not surprising that someone else has had a similar experience though.
We’ve changed email marketing from iContact to MailChimp and, just now, Aweber. We changed from iContact to MailChimp to cut costs. We then switched to Aweber because Mailchimp will not allow you to start an Autoresponder series on an imported list PLUS, as you mentioned, Aweber has much more robust measuring/management tools. However, people should be aware that Aweber requires imported subscribers to opt-in all over again.
So you should review the product to see if it provides value for your subscribers. Does it work? Is it helpful? How is the support from the product creator? You are co-signing on all of this when you send that email to your list. As a newbie you still need to nurture and protect your list by emailing them frequently with more informative content. Just make sure this product meets your standards.
As a software developer protecting your hard work is an important aspect of selling digital products. You want a licensing system that does what you need, is flexible and not get in your way. ProductDyno does that and more. Other licensing systems make you jump through hoops integrating their services, not so with ProductDyno, it… “Protecting Your Hard Work Is Important”
Linking campaigns can also come in handy if you want to do things like nurture prospects into loyal customers. If you host a contest to raise awareness of your brand and supercharge your list growth, you’ll then need to tell them more about yourself. After your welcome series, try leading them into an educational series about your business and product offerings.
Check your ‘Form Type’ settings to alter the width of your signup box. This is important as you need to make sure that it is the right size for your site. Think about where you want the box to appear on your site – for the sidebar, you will want it reasonable small (perhaps 250-300px wide) whereas if it’s for after your post, maybe something much wider (e.g. 600px).