Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click-through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?
On the flip side, Aweber’s method of managing followup emails allows me to know exactly which subscriber has received which follow up emails and when. With MailChimp, I really have no clue who has or hasn’t received a particular email. Overall, I kind of prefer Aweber’s method of managing follow-ups but it is basically a wash depending on your preference.
On the other hand, you have pointed out a problem that Aweber should address and that is their training and instruction materials. They should definitely have better video and written tutorials on how to use everything. And while I found the ‘get started’ webinar extremely helpful, years ago, you shouldn’t have to get on a webinar to learn about the product. At the very least, they should record one of those webinars so you can just click and watch any time you want!
Today, I'm going to bite the bullet and sign up for AWeber, a communications company that offers Auto responder and Email Marketing services. I am going to launch a newsletter on my music Web site, www.Musiciantip.com. AWeber Is Recommended Web-Wide Rosalind Gardner, Michael Brown, Allan Gardyne, and countless other successful affiliate marketers all recommend AWeber (… Read more →)
Great timing. My billing info on mailchimp needs updating so now is a good time to switch to aweber. When I had to decide between the two a few years ago I picked mailchimp because their template system is way cooler. Aweber’s stuff looks like teenagers’ homework assignments in the 90’s. In contrast to an all male engineering team mailchimp seems to have a few girls on board to spruce things up. But as you said the functionality behind the email is more important than the look so I’m jumping ship. Oh, I’ll also be saving $20 pm.
i know the benchmark, you can have 3 lists, all sent from 3 different companies, and if someone opts out, they get the choice if they are listed on other lists, to tick all the lists they are on, or just some. Does aweber and mailchimp do this? I have emailed mailchimp several times with the question but no answer yet, i am pretty sure they do not, so if someone opts out it is just an opt out from that list.
I am not a business selling anything yet but for MailChimp I have to give a business address that will be shown in the newsletters. I dont wanna give away my private address as well but how can I still legally (with the opt-in and everything) collect email address and be able to send newsletters? Would you still recommend MailChimp for strategic purposes or do you have any other ideas?
Migration can actually be a major pain in the ass. Although according to aWeber my list was “substantially clean” but I still needed to get all my readers to reconfirm their subscriptions. After a week I’m still waiting for 70% of them to reconfirm. NOT happy. If I stuck to mailchimp I wouldn’t have had these problems. (Their support guys are good though.)
So with these factors in mind, I had been staying put with Aweber because they met a number of these criteria. But I knew that I really wanted to up level my email marketing and put more customized sequences and automation into place so that the user experience could be much better, and I would have a clearer picture of my audience and what they want from me.
And that was that. I didn’t really get any help afterwards, but I trusted that most of them were getting through because my broadcasts were being replied to, and I just hoped it was just some bug or internal error and not actually brakes being put on my emails. I was again, appreciative of the quick call to attention, but was still left hanging a little.
I think this is just giving you a very cautious report. Infusionsoft is quite protective of their lists and how they send but it looks like you had 114,528 on your list and sent to 101,929 with 0 Skipped and 0 Errors. So the variance is due to several things such as the contacts didn’t have email addresses or there are some duplicates and/or 13,000 had opted out. You only had 12 Complaints, which is quite low, but maybe the bulk of them came during one segment that was sent, which created the warning. I have one of the senior support guys looking into this, but I think you are fine.”
Now don't tell Aweber, but I signed up to every one of the lists I created in my account. I signed up with disposable email accounts. I signed up with Yahoo mail. I signed up with Gmail. I signed up with abut half a dozen different accounts. Guess what? Every email hit the inbox. Every. single. one. When you are building your list, you HAVE to KNOW that the emails are going to stand every chance of being seen and opened by your subscribers. Why else would you send emails right?
Infusionsoft is a fully functional CRM and marketing solution created for small and medium-size businesses. Comparing it to Mailchimp or AWeber is like comparing a Lamborghini to a VW Golf. It provides highly advanced features for list segmentation, lead scoring, and marketing automation. On top of all that, you can integrate all of these features with your optin form using Infusionsoft Tags + OptinMonster.
The image above is a screenshot from my account showing that I have three follow up messages set at the moment. The first one is the eBook, the second one arrives a few days later and is a thank you message, and the third one is a tactic that I use on my blogs that I only share with my email subscribers. The follow up email function allows me to create a deeper sense of value with everyone who is subscribed.
I totally agree about content. I have been a long advocate of this because if there is nothing on the website, then there is no reason to return. E-mail campaigns are only good to have people return to the website. Having people, come once is a waste and will probably get people to unsubscribe to your e-mails. And once they unsubscribe it is nearly impossible to get them to subscribe again to be on your list.
You can build a large following of targeted people who are also interested in your niche. Put you niche into the search bar on Twitter and check out the results. You will find out who is posting right now. What videos are out there. Who are some of the industry influencers. Questions that people are asking. And even who are some of the competitors.
Finally, you can optionally include “automations” with your broadcast. Automations are a simple way to automatically add or remove tags when your subscribers do certain actions, like open the email or click on specific links. Adding and removing tags are important when creating segments, or subscriber groups, and triggering automated email campaigns.