Make sales on autopilot. Creating a sales funnel out of an email autoresponder sequence is a widely adopted strategy used by information marketers, but it can also be used by software companies, eCommerce businesses, and service providers. For example, it could consist of a series of educational videos, a sales video, and follow-ups to sell your information products. Or, you could create a sequence of free educational emails, and then invite leads to a live or recorded webinar where you make an offer. For eCommerce businesses, your sales sequence could include promo offers for products your subscriber has just viewed on your website.
Now, you can automatically send highly relevant emails encouraging them to buy the product or service they were considering. Customers who received multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one followup email, according to Experian. Try sending the first message one day after, a second message 48 hours after, and possibly a third message within three or four days of abandonment.
chantal.. yes we love his posts! I compared aweber with benchmail.. both are great, i liked the added polls, and survey ability on benchmail. sign up for both, play around as they both feel different and both have a lot more added features than mail chimp, unless you are just one company, and not doing a lot then mailchimp will be ok. For me no mater how small the intention is always to grow. Good luck
We are super excited to be join...ed by James Fairbank, Marketing Director at Rapha for the next TRIBE Breakfast Series event. James will be talking about the history of the UK's most iconic cycling brand and the role that has been played by the Rapha community in it's amazing growth. Founded in 2004 by Simon Mottram, Rapha creates the finest cycling clothing and accessories in the world. Rapha Cycle Clubs launched in 2012 and there are now 22 clubhouses in 13 countries. They work with the best athletes and designers, and strive to perfect any adventure on the bike, whether it’s the shortest ride or the longest race.
One of the best features of AWeber is the ability to create a series of emails that are automatically sent out to new subscribers. This allows you to create an eCourse or some sort of introductory guide for your latest subscribers. This is fantastic as you can market it as an incentive for people to subscribe (e.g. subscribe and get our free 7 day eCourse) and once setup, you can leave it to be sent out automatically.
Email #2, sent to subscribers a day later, pitched my eBook study guide. I had explained that it was everything they needed to know to pass the LEED exam, conveniently packaged into a printable PDF file and delivered immediately upon purchase. The link in the email sent people over to my sales page, which had a lot more information on the features and benefits of the product.
Hi I have recently been looking into them both trying to decide which one to go for. Am I right in saying that Aweber offer more services than mailchimp or are they just openly advertising more? I am really confused about which one to go for. I like the look of aweber more however I am trying to figure out if it is worth the price difference. Thank you in advance. Found your comparison very helpful. 🙂
An affiliate product is created by someone else but you can promote it to your list and earn a commission on every sale you make. When promoting an affiliate product to your list you don’t want to just promote any kind of product just to make a quick dollar. Remember the effort you out into building a list of raving fans that know, like and trust you.
*COMPETITION TIME* We've teamed up with Pip&Nut for the TRIBE Shake Shack pop-up. We're mixing up TRIBE Shakes using Pip & Nut Milk & Nut Butters in store daily, so come & visit! To celebrate the launch, we're giving one lucky winner the chance to WIN a Prize Hamper, filled with TRIBE & Pip & Nut goodies! For the chance to win, TAG A FRIEND BELOW! #tribeshakeshack #fuelledbytribe
Upon signing up there’s a skippable introductory video. AWeber has a bit more of a setup procedure than most ESPs; to get started, you’ll need to fill out information including the business address you want to feature on the bottom of emails, as well as any customizations you want to make to AWeber’s standard opt-in confirmation message. Once you’ve finished those basic configurations, you’ll be free to explore the program.
There are two great things about Mad Mimi. First: it's very cheap. Second, it's very easy to use. These two factors may convince users to purchase a plan. However, some users will find that there are some noticeable omissions when it come to more advanced functionality, particularly in the autoresponder and split testing department. - Chris Singleton
My book, Will It Fly?, will help you choose and test your next business idea. If you’ve already got a business and are struggling to keep up with the workload, I highly recommend my friend Chris Ducker’s book, Virtual Freedom. Chris teaches you how to work with virtual staff to free up your time to focus on the important tasks in your life. [Full Disclosure: As an affiliate, I receive compensation if you purchase Virtual Freedom through the link to the right.]
One thing that one must not forget is also integration with your existing website. If your running on Joomla, WordPress, Drupal or such likes, better you find how the user integration will go with your CMS and one of those email services. You don’t want the client to have to register for your autoresponder on one form and then have to register a second time for your website! You may find that plug-ins to do such things might restrict your choice, check it out first or consult with your webmaster!
Very nice comparison of Mailchimp and Aweber. It looks like both Aweber and Mailchimp will suspend you without notice for seemingly trivial reasons. I think it is always good to have a backup system of your own. I use autoresponderplus and 12all scripts and have backups of my campaigns. Aweber is a great service you just never no when you might offend them. It seems like Mailchimp is even touchier. I think the best solution is not to rely completely on any one service. Nice post!
As a software developer protecting your hard work is an important aspect of selling digital products. You want a licensing system that does what you need, is flexible and not get in your way. ProductDyno does that and more. Other licensing systems make you jump through hoops integrating their services, not so with ProductDyno, it… “Protecting Your Hard Work Is Important”
You can turn off confirmed opt-ins in AWeber, but it’s not recommended, which your story verifies. One of the reasons that AWeber has a high deliverability rate is the lack of spam going out via the service. So when importing a list it does suck to have to send out a bunch of emails, but it keep their service up and going, and our emails being delivered.
AWeber has a lot to offer, especially to companies that frequently utilize autoresponders. The autoresponder series set up was among the most intuitive and simplest I’ve ever seen…and of course, once your series is set up, you can allow it to run in the background with no further actions on your part. The WYSIWYG editor has some nice features and recent updates have improved the email design experience significantly. The analytics and reporting capabilities are a step above par, as is AWeber’s number of integrations.
Earlier this year, I made a big decision to move my email list of more than 135,000 subscribers to Infusionsoft from AWeber, which I’ve used for the past five-plus years. Three months later, my email list now lives on a relatively new and rapidly growing platform called ConvertKit. [Full Disclosure: I’m a compensated advisor and an affiliate for ConvertKit.]
Even my team members, who are much smarter than I am, couldn’t get a grasp of it as quickly as I wanted them to. Although the help I hired was amazing, that company wasn’t a part of Team Flynn like my other teammates. They would never think to change things here and there on their own for the benefit of the brand and what it stands for, because that’s not what they’re paid to do.
As you can see, these emails are scheduled to be sent to our subscribers after a certain amount of days of them being subscribed to us. We’ve more emails that are sent during this period too, and it means that once someone subscribes to our newsletter, they’ll receive consistent messages from us (but not excessively, or too little) from the very beginning.
Since finding your great IM teachings and fantastic products I can honestly say my business has been taken to the next level. My lists are growing faster than I ever imagined possible! I now feel - no - I now know - I have a real online business – thanks to you I have access to fantastic products. Every week you seem to release a new product – which is great for me I will never be short of products to promote. I would like to thank you for this Golden opportunity - I totally believe if I can’t make money online now there is something seriously wrong with me! - David Knight
Email marketing tools offer a wide selection of ready-to-use templates. They can save lots of your time, and you won’t need to worry about how your email will display across different devices. You can also use a drag-and-drop editor in your email system to design your template. Add blocks like images, social media buttons or text blocks, customize styles and other elements.
Most individuals usually look for the lowest priced services. However, you should also consider the quality too when choosing a product or service. As email marketing helps you make huge money through potential marketing, you should not really worry about spending a little more on the service that offers more features and better quality service. You should always opt for the best when coming to Email Marketing.
One time, a long time ago, I was having trouble trying to create a customized email Opt-In box for a client. He wanted some crazy thing created by someone on Fiverr to be in the box. The customer support when over and above what could possibly be expected of them to make it work. The guy I was talking to had to give the project over to one of their tech / coding experts to fix the problem and he did. I was truly impressed.
Before ConvertKit came on my radar, I was considering making the switch to Ontraport or Infusionsoft. I was ready for a more robust solution that Aweber just didn’t offer. But after years of hearing people call it “Confusionsoft” and the prospect of shelling out big bucks (at least $200+/month plus hefty $1000+ start-up fee) to use 20% of its features, I wasn’t super excited about making the switch. Ontraport had some promising options, and one of my clients started using them and was happy (though she did hire an Ontraport consultant and strategist to come in and get it all up and running).
I asked him several other questions and he took me deeper into the software to show me some cool automation tools and how tagging and segmentation worked. He also took me into the analytics and even some of the early integrations ConvertKit has with companies like Gumroad, which make it incredibly easy for me to new link customers of The Smart Podcast Player to a “course” in ConvertKit to send them a pre-written autoresponder series.
Have, no doubts! This is the highest quality content that I have come across. I wast able to actually save time and get products out quicker and it will flat out help your bottom line. I went from barely doing 3 figures monthly, to 4 figures monthly all because of this system and products. I have bought over 10 products and have never been disappointed! - E. Mason
As you can see in the flowchart above, when someone subscribes to this particular form, they go through a confirmation sequence. Once confirmed they get “tagged” as having signed up for my eBook, and then they are directed to a specific thank you page. If they are already confirmed on my list, they skip over that part and just go directly to the thank-you page.
Use personalization. Personalizing the content of your emails (depending on your segment from Chapter 3) will make it so much more relevant and valuable to them. Personalization goes beyond sticking your subscriber’s first name into the email. You need to tailor the actual content of the email to address their needs. For instance, an online retailer will find it much more valuable to read an email with the subject line, “How to build backlinks to your eCommerce store” than just a generic subject line, “How to build backlinks.”
Do most people open your emails on desktop or mobile? Email messages opened on a mobile device have nearly doubled over the past 5 years, while emails opened on an internet browser have dropped 26% in that same timeframe, according to a study from Return Path. If you find your list trending toward mobile, too, then aim for short email subject lines (35 characters or less). (Not sure how your audience reads your emails? Services like Litmus and Email on Acid can track which devices your subscribers are reading their emails on.)
In closing I signed up with verticalresponse.com and in 2 sec I had an email from the CEO with her photo and a phone number to call if I had any support related issues, and no joke, in literally 10 min I had built my mailer and sent it out to 8500 customers – they did not hold it for a while, or send just a few test mails; it was done and sent and reported on in less than 30 min! MailChimp.com take note: That is how you do it! (reports not bad either)
As for reporting options, AWeber presents the standard raw numbers and percentages (clicks, opens, unsubscribes, and the like). It also includes more advanced data such as opens, clicks, and revenue over time; subscriber growth; and stats by location, area code, or designated market area. In addition, you can compare results across your past 20 emails. You can track subscribers based on their signup method, and the list segmentation options provide plenty of ways to optimize your email marketing. Reports are well laid out and easy to understand; much of the data is presented in both chart and table format.