My book, Will It Fly?, will help you choose and test your next business idea. If you’ve already got a business and are struggling to keep up with the workload, I highly recommend my friend Chris Ducker’s book, Virtual Freedom. Chris teaches you how to work with virtual staff to free up your time to focus on the important tasks in your life. [Full Disclosure: As an affiliate, I receive compensation if you purchase Virtual Freedom through the link to the right.]
Creating separate lists allows you to segment your subscribers. So, for example, I would never send a message to subscribers on my IE Publishing the same messages I send to those on the Get a Mobile Career. Different group of folk. Those on the IE Publishing publishing list are interested in my fiction (mostly romance novellas); not in affiliate marketing. Here’s an explanation for each box on this page.
Using the Personalize dropdown, you can insert custom snippets like your subscribers first name, or sign up date, and AWeber will automatically insert that data specific to each subscriber if we have it. If you collect first name, for example, you can send an email that says Hello Tom, or Hello Mary, or Hello John, depending upon who you’re sending to.