Last but not least is creating YouTube video content and placing your url in the video description to also drive leads. Again, this is a simple strategy that is a set and forget marketing strategy to build your list of subscribers that will not have a second thought to opting in to your customized AWeber form. Are these the only strategies to consider? NO? I’m sure you have at least 1 or 2 others that come to mind right now.
The fundamental idea is to give people something that aligns with the type of subscriber you seek. For example, if you wish to have a list of SciFi readers, a free SFF short story, book, or character dossier would be very appetizing to the sort of people you wish to attract. It can’t be something they can get from anywhere (like an Amazon gift card) but instead something genuine that you have created.
It can be frightening to think about, right? But that is exactly how I think email lists should be treated. When you think about it this way, you can begin treating your email list more like people in a room who are there waiting to hear what you have to say and, ultimately, continually deciding if you and the information you provide is still worth being in the room for. This approach will help you craft effective emails, build trust, and remember to treat your list with respect.
I have used both, and I agree with your analysis. The great thing about MailChimp is that it lets you see the email in different clients. That is really the hardest thing about sending emails. However, you can use that service without doing everything else through MailChimp. Also, once you get the hang of it and develop templates, it no longer is much of an issue.
One thing that one must not forget is also integration with your existing website. If your running on Joomla, WordPress, Drupal or such likes, better you find how the user integration will go with your CMS and one of those email services. You don’t want the client to have to register for your autoresponder on one form and then have to register a second time for your website! You may find that plug-ins to do such things might restrict your choice, check it out first or consult with your webmaster!
Split testing is one of those tasks that I’ve always hated because of how complicated and time consuming it is. I knew it was important but man, was it difficult to get right…that is, until now. Like all of Promote Labs software Split Test Monkey takes a really complex task and makes it “point and… “Split Test Monkey takes a really complex task and makes it “point and click” easy.”
“Email automation is the lifeblood to our businesses. Whether we are using a ‘Welcome Series’ for new subscribers, an invitation series for people requesting access to our products, an ascension series for transitioning a lead to a buyer… we are constantly using automation to create more touchpoints with the prospect/customer.” – Justin Rondeau, DigitalMarketer
Here at ShoutMeLoud, I use a combination of Aweber + Feedburner to maintain my Emailing list. Aweber is paid, and Feedburner one the other hand is free. Though, I prefer a paid auto-responder service, as it gives me more control and more features. There are many other popular Email autoresponder services for bloggers out there, for example, GetResponse, MailChimp. I landed with Aweber because it’s one of the highly recommended services, and after using it for almost a year, I still in love with it.
Thanks for bringing that up. It’s about time I redid that book cover as it was the first ebook I ever wrote. But when it comes to email marketing, you shouldn’t have to look over your shoulder wondering if you are going to get banned or not. Some of my other blogging colleagues have noticed higher delivery rates with Aweber over Mailchimp which I didn’t include in the article either. Ultimately, if you are going to do any sort of affiliate marketing, Aweber is the way to go. It’s not worth taking the chance of getting banned.
If I didn’t post for a while, and then sent something out, I’d get a handful of unsubscribes from people who basically forgot they were on my list. This method wasn’t ideal for building the know, like and trust factor. Yes, of course, I would say that I should be working on consistency (and I am — which is why I hired a Content Director!), but until I have that locked down, I wanted a different way to give people a solid, valuable user experience when they first join my list.
But that doesn’t mean everyone wants to hear about everything and the exact moment I want to share it. My clients and readers who are in major growth mode with their business don’t necessarily need to go through my comprehensive planning program, My PRO Plan (or the content I write around it). They’ve got a plan, and their focus is on growth strategies and developing their leadership skills.
This blog post is the third installment of our new series, The Ultimate Guide to Email Marketing. For eight weeks, we’re featuring a new article that covers a specific area of focus in email marketing! Last week, we wrote about planning your email marketing strategy. This week, it’s all about list growth! Want a sneak peek into the content? Check out The Ultimate Guide to Email Marketing.
One of the final clinchers in the decision to move to Aweber was when I found out that you can completely integrate your Feedburner emails as well as have your new Aweber email subscribers count towards your Feedcount. For those of you out there who like to display the number of readers your blog has you can rest assured knowing that all your new subs will be included in that count.
We understand how overwhelming and confusing this could be for a new user. But you will soon find out how useful it would be for you in the future. We would recommend you not to cover every thing quickly. Focus on building your site, bringing visitors, posting content. When you are stuck at something, focus on that specific problem and try to solve it using tutorials on our site or else where.
I have tried just about every membership platform out there. The are either buggy, cumbersome or WAY too expensive – especially if you are just getting started. ProductDyno fills a much needed void. It’s easy affordable and they have thought of everything. This thing has so many integrations and features you might think you are… “Finally The Perfect Solution Made Affordable”
In closing I signed up with verticalresponse.com and in 2 sec I had an email from the CEO with her photo and a phone number to call if I had any support related issues, and no joke, in literally 10 min I had built my mailer and sent it out to 8500 customers – they did not hold it for a while, or send just a few test mails; it was done and sent and reported on in less than 30 min! MailChimp.com take note: That is how you do it! (reports not bad either)
There are drawbacks, however, and they are threefold: first, the program seems to be falling behind on the social media front. Second, AWeber is a little on the pricey side, especially for businesses with very small lists (1000 and under). Once you hit the 2500-subscriber mark, costs are more in line with industry averages. The company has no send-based subscription plan, which means if you have a large list but send infrequent emails, there are probably better choices for you. Third, the company makes its free trial unnecessarily burdensome by requiring a credit card. This would be a minor issue if not for the fact that customers have reported complications with canceling the service.