Your material is easy to follow, easy to read, professional. Where do you get the creative juices to do all this stuff? I come back to your sites often and check out all the others as well. I don’t want to miss any new product that you put out there. Keep up the excellent work, keep on providing exceptional value for your customers’ buck, and may fortune smile upon you as you go about your life. - Danny Fortune
We hope that you’ve found this email marketing guide useful. As you can see, with a couple of smart moves, you can create a cycle in which your mailing list is continuously going to grow. As the market is constantly changing, remember to use one of the abovementioned tools, as they will make it much easier for you to test, experiment with and optimize your email strategy for the best performance.
You need to add few details like, Name of your list, Sender name for the list, reply-to email, default subject and few more details. Most of the fields are self-explanatory, so you will not find yourself lost at any moment. There are few fields which are mandatory, for example, Address of your company (In the case of bloggers, you can add your home address). You can leave the default subject field empty, as this will be used when you are sending your first email campaign.
Let’s say you run a blog about dog training. You give away a free eBook called Teach Your Dog to Sit to anyone who signs on to your list. You then head into your Aweber dashboard and set up a few follow ups. The first follow up is another free dog training lesson, perhaps about how to get your dog to stay. Make sure it is packed full of value. Then a few days later send out another free lesson. A day later send out another email with another dog training guide, this time priced at $49. It could be your complete guide or another must have product.
With its user-friendly templates, anyone who's dipping their toes into email marketing waters would love Vertical Response. Each campaign that you published with this software may be hosted for free online, allowing you to share links of previous campaigns even to non-subscribers. If you want to design your own emails, you can quickly make your own through the in-app image editor with filters and special text options.
The usability of most of the site is actually not bad; I even like the design look and feel. However, the signup process is where I had (and am still having) trouble with. Just simply getting a reply from them on anything takes hours and hours, but when you look search usability and mailchimp.com, they are all kinds of busy writing blogs about their mobile usability testing and how great they are. So they are so focused on their mobile they forgot that the #1 focus should be getting new users fast, and keeping them with good support… what a JOKE! Mailchimp.com is usability and customer support FAIL!
In my opinion, Aweber is The Best email autoresponder on the market today. As someone who is a HUGE FAN of Aweber, I find it sad that you left them without calling customers support OR MYSELF, JUPITER JIM, (on skype, of course) to help walk you through things. It is so easy, breezy when they just walk you through everything step-by-step over the phone.
I have recently just created my website and I still do not understand much about email marketing although I have friends and came across this topic umpteen times when I am doing my research online. It sounds like if I want to create a successful website, email marketing is pretty important. Aweber definitely sound like an extremely useful tool to get things started, will definitely consider using it!
Smart from Scratch is a course I created to walk you through the process of choosing and testing a business idea, as well as getting your first customers. If you already have a business, this course isn’t for you, but if you’re just getting started—or you don’t know where to start—this course is for you. [Full Disclosure: As an affiliate, I receive compensation if you purchase through the Genius link to the right.]
Video marketing is probably the most powerful way to drive traffic to your site. People love to watch a video to learn something rather than reading text. And with the growth of mobile your video needs to be friendly for these viewers. You must get your point across a lot quicker and add elements of entertainment or gamification to keep peoples attention.
ashley.. try benchmark as well. the differences i can see, for me anyway are we have 3 products, so want a different company name to show for each, and if they opt out i wanted the option of which list they want to opt out of, even if i send them letter A from list A, but maybe they are also in B and C, they might still want letters from b and c just not A, benchmark and i believe aweber does this. benchmark also allows you to set up a whole load of detailed surveys as well which is cool. mail chimp, if someone opts out of one list the lists are not linked in anyway so then you have to manually check them out of the other lists, and have to assume they want out of all with out giving them the option to chose in and out of what lists.
I asked him several other questions and he took me deeper into the software to show me some cool automation tools and how tagging and segmentation worked. He also took me into the analytics and even some of the early integrations ConvertKit has with companies like Gumroad, which make it incredibly easy for me to new link customers of The Smart Podcast Player to a “course” in ConvertKit to send them a pre-written autoresponder series.
I’ve worked with Promote Labs now for over 11 years. Year after year Jeremy and Simon have landed at the top of my leaderboards for Internet Marketing products with a strong emphasis on Video Marketing. These are VERY competitive leaderboards with sales hitting both six and seven figures. The additional effort that they put into… “Solid Killer Promotions Year After Year”
With the rapid pace of change you don’t have to know everything there is to know in your niche to get started. If you’re only a few steps ahead of your audience then you’re the leader. As you apply your knowledge and follow your passion you learn even more. This becomes valuable information which you can package and pass to your audience. So how do you get paid?
Just what I needed to learn how to promote my own products! The products, sales letter, auto responder sequences, available help, are all super important for a newbie like myself. Hey, I can even use the products for my own education. The graphics are unbelievable. This program is worth its weight in gold. Everything is clearly explained! - Joseph Daniels
Hi Steve, I think I might have been Asian in a past life. Lol:) Signed up with Mailchimp for the same cheapskate reasons as you. Finding it OK but always wonder what I’m missing as all the “pros” use Aweber. Can you tell me with Aweber are you able to manually look at people who signed up but haven’t confirmed and then send them a polite reminder? Mailchimp seems to be missing that and I always wonder how many people I’m missing because of that!
I have written this guide by keeping a user like you who have no prior skills with eMail marketing. This guide will help you to create your own eMail list and also create the sign-up form which you can add it on your blog. This whole process will take next 25 minutes of your time and you will be starting with one of the best online marketing channel for yourself.
Write great subject lines. David Ogilvy once said that 80 cents of your dollar should be spent on writing headlines. With emails, the subject line is just as important. If it doesn’t catch your attention, you won’t open it. So, spend the majority of your time writing and polishing your subject line. A great email subject line entices curiosity about the content of the email. It’s also personal, and highly relevant to the recipient. To learn more about how to write amazing subject lines, we have an entire blog post on the topic: 30 Successful Bloggers Share Their Best Converting Email Subject Line.
AWeber is a fantastic tool to have in your arsenal. As well as all the features that we have listed above, you will be able to view detailed reports to see how your; opt-in, click-through rate, new subscribers, etc. are performing, setup slit testing to see which of your opt-in boxes works most effectively, manage all your subscribers and much more!