We are super excited to be join...ed by James Fairbank, Marketing Director at Rapha for the next TRIBE Breakfast Series event. James will be talking about the history of the UK's most iconic cycling brand and the role that has been played by the Rapha community in it's amazing growth. Founded in 2004 by Simon Mottram, Rapha creates the finest cycling clothing and accessories in the world. Rapha Cycle Clubs launched in 2012 and there are now 22 clubhouses in 13 countries. They work with the best athletes and designers, and strive to perfect any adventure on the bike, whether it’s the shortest ride or the longest race.
In this next section we’re going to get more detailed about setting up your blog. Whenever I ask an audience “how many of you have a blog?” I’m always amazed at how few people raise their hand and say yes. I’ve asked business owners of all types. Hair salons, HVAC, chiropractors, not-for-profits, freight forwarders, crypto and the majority are missing this tool.
With Aweber however, this is not that easy to do. With Aweber, each and every one of your subscribers is tagged with a message number which indicates which followup emails they have received already. To prevent a subscriber from receiving a specific followup email, you must set the subscriber’s message number to be higher than the email sequence number.

Thank you for a detailed comparison of MailChimp and Aweber. I think it’s a nice idea to also have an in-house email software like this one http://easymail7.com in addition to the account with a remotely hosted email provider like MailChimp or Aweber. In case of a sudden account suspension by the ESP, you would not lose contacts, emails, autoresponders etc, and would be able to continue email marketing using the in-house email software.


For creating and delivering surveys, I’m a fan of both Survey Monkey and Typeform. They both allow you to create in-depth surveys to ask questions of your audience. When you’re ready to create surveys, be sure to read the book I mentioned in Video #2, Ask by Ryan Levesque. [Full Disclosure: As an affiliate, I receive compensation if you purchase through the Survey Monkey or Typeform links to the right.]
I have applied much of my knowledge of digital and online marketing. But I also continue to stay busy learning new ways to make money online. Even as I’m writing this I’m also testing and tweaking three additional tactics. So the process is never finished and we grind on a daily basis. Each challenge is an opportunity to learn and improve for the next round.

Aweber sounds like it will do exacty what I am looking for however at the moment, due to the relatively small size of my list mailchimp offer a free service for up to 2000 users and 12000 emails. Yes I know this sounds a lot and in reality it isn’t when a business starts to grow, but my logic is that like most tools it takes time to learn how to maximise it’s effect and I think I would rather do this for free.


Glad to know that this review was helpful. Aweber and 1Shoppingcart are completely different services. Aweber is for email marketing only and 1Shopping is an ecommerce solution that offers email marketing. In terms of deliverability, tracking and flexibility, I would tend to think that Aweber does a better job though I’ve never evaluated 1Shoppingcart for it’s email marketing alone.
I am a consultant in the Home Based Business Industry. My passion for helping others succeed in there business is what I love... The huge value you bring with your professional products is incredible. I recommend and share your products and training with my team and other serious Business owners. It has helped my business and affiliates take it to the next level. Your customer for life! - Dale Copenhaver
With Aweber however, this is not that easy to do. With Aweber, each and every one of your subscribers is tagged with a message number which indicates which followup emails they have received already. To prevent a subscriber from receiving a specific followup email, you must set the subscriber’s message number to be higher than the email sequence number.
Perhaps I overshot and started using something that was way beyond what I needed, or maybe it was the way it’s built that didn’t jive with my workflow, but whatever the case may be, I knew I had to look for another solution—a simpler solution—and I needed to find one quickly. My team is close to the point of implementation on a brand new website design, very much inspired by the results of the survey we ran recently here on SPI.

The usability of most of the site is actually not bad; I even like the design look and feel. However, the signup process is where I had (and am still having) trouble with. Just simply getting a reply from them on anything takes hours and hours, but when you look search usability and mailchimp.com, they are all kinds of busy writing blogs about their mobile usability testing and how great they are. So they are so focused on their mobile they forgot that the #1 focus should be getting new users fast, and keeping them with good support… what a JOKE! Mailchimp.com is usability and customer support FAIL!

Got to Aweber.com and sign in using your newly created ID. First thing which you need to do is to create an eMail list. You can create unlimited eMail list and let me quickly brief you about eMail list. You can create different Email list for different purposes. For example if you have 3 different blogs, you can create 3 different list for them. Or If you have one blog you can create one eMail list now, and in future if you host a giveaway, you can create a new list and let users subscribe to that list. This way you can target your future giveaways to highly targeted email list. Anyway, let’s keep it simple for now, as I will share various tricks in future post.
We also had our account blocked last year but they never told us why. We don’t sell anything via our newsletter. We don’t even talk about how to make money (that’s not our field). We write about business news and part of our CRM initiative. We sent several email inquiries to them. All were ignored. We ended up setting up a new account and reimporting all of our lists.
What I like about Mailchimp is that you can setup autoresponders such that only a subset of your email list will receive your follow-up emails based on when they signed up for your newsletter. For example, if I only want recent subscribers from the last month to receive one of my autoresponders, I can simply specify this using MailChimp’s autoresponder interface.
Today, I'm going to bite the bullet and sign up for AWeber, a communications company that offers Auto responder and Email Marketing services.  I am going to launch a newsletter on my music Web site, www.Musiciantip.com. AWeber Is Recommended Web-Wide Rosalind Gardner, Michael Brown, Allan Gardyne, and countless other successful affiliate marketers all recommend AWeber  (… Read more →)
Use it as a lead magnet/free mini-course. You can also use an autoresponder as a lead magnet to attract new subscribers to your email list. This is commonly done in the form of a free “mini-course”, or a free “challenge”, which promises to deliver a series of emails containing lessons (or other valuable information) over the course of several days or weeks. There is a high perceived value with a mini-course or a challenge like this, which makes it a very effective lead magnet.
This is the absolutely best course I have ever found. It is packed full of tips and ways to learn to create your own products. Quick and easy videos give one all the information needed to start selling instead of buying all those shiny objects that drain you bank account. Cannot say enough good words about it! Going through it like crazy so I can finally begin selling my own products. - Cassandra Cholaki
When I first started blogging several years ago, I jumped onto the aweber band wagon. I built a subscriber list of over 400 people. I was posting regular articles and then a monthly newsletter with more in-depth articles for free. I was spending so much time writing, I never created a product and the onsite ad’s were not bringing in enough money to cover the cost.

Pop up form – Perhaps the most “in-your-face” option, these types of forms have a high likelihood of conversion. A pop up form appears over your web page and gives more attention to convey the value of your list. Many sign up form creation tools will allow you to customize the length of time at which a pop up form appears on your site (we recommend ~45 seconds, but testing is key).
Now, you can automatically send highly relevant emails encouraging them to buy the product or service they were considering. Customers who received multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one followup email, according to Experian. Try sending the first message one day after, a second message 48 hours after, and possibly a third message within three or four days of abandonment.
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