Just what I needed to learn how to promote my own products! The products, sales letter, auto responder sequences, available help, are all super important for a newbie like myself. Hey, I can even use the products for my own education. The graphics are unbelievable. This program is worth its weight in gold. Everything is clearly explained! - Joseph Daniels
Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click-through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?
I love press releases as a tool to drive tons of traffic to my sites fast. In addition by including keywords you can get ranked for topics and answers that your audience finds of value. The key is to write in a newsworthy style and not like a sales letter or advertisement. You need to have something of value if you want to get non-paid organic media attention.
Great post! I am new to online marketing, my business is actually only a month old and I too am using Aweber. I have found it really simple to use and I love the reports section. I am an analyst by trade so this is so up my street! I came across your post as I was interested to find out how Aweber compare to other autoresponders and if I’d made the right decision. Your post has told me I have. I will look forward to reading more of your reviews and tips.
To be really frank and honest some of the email submit forms I see out there look dreadful. The fonts are all different to the blog itself and the box is out of line with the formatting. It is vital that you appear trustworthy at this stage because you are asking for your readers’ personal email address. Any hesitation because of a funked design could cost you the subscriber.
I’ve been using Aweber for about 2 years on 2 blogs now and I’m really happy with it. One uses a follow-up broadcast (i.e. every 2 weeks a new “how-to” is sent) and has just over 1,000 subscribers (from about 50 when I started a couple of years ago) while the other blog uses a blog broadcast (it sends out an email with the week’s news) and has about 250 subscribers.
If you look around Blog Tyrant you will see that I have a pop up advert displayed once to new visitors, a sidebar form, a form under the first post and a form at the end of each single post. I have given each one a different name in my Aweber dashboard (popup, form, single post, front page) and I can track which one is working best for me. Thrilling!
Basic: Each week I send out an email about my latest podcast episode. Now, I create a rule that says that if they click on the link inside my email (sending them to my show notes page), they get tagged as Interest: Podcast. That means, should I ever want to send an email to those that I know are interested in my podcast, I can just select this tag. Easy.
3. Email converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 3800%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
I’ve been using Aweber for about 2 years on 2 blogs now and I’m really happy with it. One uses a follow-up broadcast (i.e. every 2 weeks a new “how-to” is sent) and has just over 1,000 subscribers (from about 50 when I started a couple of years ago) while the other blog uses a blog broadcast (it sends out an email with the week’s news) and has about 250 subscribers.
I have a few criteria that I am picky about when it comes to a membership platform. Obviously protecting your content is priority, but the membership setup must be simple, and the members page has to look professional. I have tried several membership plugins, scripts, and cloud platforms over the years and I have finally… “Good Things Come To Those That Wait!”
Wow, Gill! That’s a fantastic idea. No wonder you got such great engagement. At AWeber, we’ve found that specificity does lead to higher open rates. It shows you know your audience, and you’re sending them value. You’re talking to the individual — not the crowd. Highly relevant subject lines paired with segmentation is a winning duo. Keep up the awesome work.
One of the best feature of Aweber eMail form creator is, you can have extra field apart from Name and eMail. For example, if you need to get the Address or Phone number from your subscribe, you can do that by adding a new field. (The step is easy to do and even with zero design and coding skills you can do that). What I suggest is, simply select any template from the page and you are good to add Aweber sign-up form on your blog.
Let your recipients know what you want them to do (sign up for a trial, claim a discount, etc.). An ideal call to action should draw attention, be clear and, of course, be clickable. Design a big button, so it’s easy to click on mobile devices. If your email is long, add another call to action, so your subscribers don’t have to scroll to find it. Make a CTA copy compelling.
On the flip side, Aweber’s method of managing followup emails allows me to know exactly which subscriber has received which follow up emails and when. With MailChimp, I really have no clue who has or hasn’t received a particular email. Overall, I kind of prefer Aweber’s method of managing follow-ups but it is basically a wash depending on your preference.
Let’s say you run a blog about dog training. You give away a free eBook called Teach Your Dog to Sit to anyone who signs on to your list. You then head into your Aweber dashboard and set up a few follow ups. The first follow up is another free dog training lesson, perhaps about how to get your dog to stay. Make sure it is packed full of value. Then a few days later send out another free lesson. A day later send out another email with another dog training guide, this time priced at $49. It could be your complete guide or another must have product.
Great timing. My billing info on mailchimp needs updating so now is a good time to switch to aweber. When I had to decide between the two a few years ago I picked mailchimp because their template system is way cooler. Aweber’s stuff looks like teenagers’ homework assignments in the 90’s. In contrast to an all male engineering team mailchimp seems to have a few girls on board to spruce things up. But as you said the functionality behind the email is more important than the look so I’m jumping ship. Oh, I’ll also be saving $20 pm.
So, when a new person signs up to your site (via your newly created signup box), they will (after confirming their subscription) start to receive the set of emails that you have setup.  You can create as many as you want and schedule them to be sent out at different intervals (i.e. 1 a day, 1 a week, 1 a day and then another one in a month’s time, etc.).
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