With so many new things to contend with and trying to grasp the bigger picture, it is easy to forget that ..er, the newsletter (of some kind) has to be set up. So my “complaint” was that there was no reminder nor alert that I might want to set up a newsletter. A very useful and needful reminder/alert for a newbie! But one does not turn to Customer Support for that!
Video marketing is probably the most powerful way to drive traffic to your site. People love to watch a video to learn something rather than reading text. And with the growth of mobile your video needs to be friendly for these viewers. You must get your point across a lot quicker and add elements of entertainment or gamification to keep peoples attention.
While all of these tactics are excellent ways to make money using email marketing, they’ll most likely fall flat without some killer email copy or content to win over your potential buyers. Check out our FREE What to Write course. You’ll learn how to craft the perfect email for every layer of your funnel, and get 45+ email content templates to copy and paste.
What I was trying to get across (and perhaps I didn’t make myself clear here, my fault), is that there are also other equally excellent services. I mentioned MailChimp as someone mentioned they’d like a mail list manager but couldn’t afford AW. MC is free for the first 1000 subscribers, and I think for a large proportion of entrepreneurs, that is enough to get started (more than enough, probably).
Focus on design is what sets Campaign Monitor apart from other email marketing tools. With their tagline Your design is guaranteed to look amazing in every inbox on every device, their professionally-designed email templates will surely get your emails noticed and clicked by subscribers. Campaign Monitor also allows for conditional content in emails to customize the information for each of your contacts. Users love how it's a breeze to add contacts via bulk import, forms, and social networks through this email marketing software.
Title. Creating a title is the single most important thing you should focus on. Over time, you should get as creative as possible and test various types of email titles. It is the first thing a user sees, and it should be created to engage the reader and make them open the email. The more engaging your email subject is, the higher the open rates are going to be.
Please do not think that I am advising anyone to move away from AWeber. Nor am I saying that they are not reliable and don’t deserve their respected reputation in the industry. After all, many top bloggers do use AWeber on their sites. Have done for many years and continue to do so. I would still encourage anyone who is more patient, and more technically inclined to give AWeber a try. I think their reliability and service will not disappoint.
I asked him several other questions and he took me deeper into the software to show me some cool automation tools and how tagging and segmentation worked. He also took me into the analytics and even some of the early integrations ConvertKit has with companies like Gumroad, which make it incredibly easy for me to new link customers of The Smart Podcast Player to a “course” in ConvertKit to send them a pre-written autoresponder series.
Even my team members, who are much smarter than I am, couldn’t get a grasp of it as quickly as I wanted them to. Although the help I hired was amazing, that company wasn’t a part of Team Flynn like my other teammates. They would never think to change things here and there on their own for the benefit of the brand and what it stands for, because that’s not what they’re paid to do.
I am not a business selling anything yet but for MailChimp I have to give a business address that will be shown in the newsletters. I dont wanna give away my private address as well but how can I still legally (with the opt-in and everything) collect email address and be able to send newsletters? Would you still recommend MailChimp for strategic purposes or do you have any other ideas?
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This is the absolutely best course I have ever found. It is packed full of tips and ways to learn to create your own products. Quick and easy videos give one all the information needed to start selling instead of buying all those shiny objects that drain you bank account. Cannot say enough good words about it! Going through it like crazy so I can finally begin selling my own products. - Cassandra Cholaki
Just in case you’re new to the whole email marketing landscape, Aweber (along with MailChimp, ConvertKit, InfusionSoft, Ontraport and countless others) are email marketing systems designed to allow you to capture subscriber emails and then send them direct messages straight to their inbox. Some are very basic doing only email marketing, and some are full service systems that also include commerce and CRM capabilities.
Pop ups should be easy to close. Nothing is more annoying than having a pop up appear and you do not know how to close it. Sometimes your visitor may not be interested in what you have to offer and so will decline the offer by closing the pop up. If the ability to close the pop up is difficult, such as the exit link is not visible, you can lose visitors. Therefore make sure that your pop up can be easily closed to avoid losing readers.
We’ve changed email marketing from iContact to MailChimp and, just now, Aweber. We changed from iContact to MailChimp to cut costs. We then switched to Aweber because Mailchimp will not allow you to start an Autoresponder series on an imported list PLUS, as you mentioned, Aweber has much more robust measuring/management tools. However, people should be aware that Aweber requires imported subscribers to opt-in all over again.
Infusionsoft is a fully functional CRM and marketing solution created for small and medium-size businesses. Comparing it to Mailchimp or AWeber is like comparing a Lamborghini to a VW Golf. It provides highly advanced features for list segmentation, lead scoring, and marketing automation. On top of all that, you can integrate all of these features with your optin form using Infusionsoft Tags + OptinMonster.
AWeber finds a healthy balance between ease of use and robust functionality. There are some nice features — particularly in the autoresponder realm — but navigation is intuitive enough that I was able to perform basic tasks without looking up tutorials. When I did find myself at a loss and turned to the online help resources, I was quite impressed with the range and scope of guidance available.