We are super excited to be join...ed by James Fairbank, Marketing Director at Rapha for the next TRIBE Breakfast Series event. James will be talking about the history of the UK's most iconic cycling brand and the role that has been played by the Rapha community in it's amazing growth. Founded in 2004 by Simon Mottram, Rapha creates the finest cycling clothing and accessories in the world. Rapha Cycle Clubs launched in 2012 and there are now 22 clubhouses in 13 countries. They work with the best athletes and designers, and strive to perfect any adventure on the bike, whether it’s the shortest ride or the longest race.
Perhaps I overshot and started using something that was way beyond what I needed, or maybe it was the way it’s built that didn’t jive with my workflow, but whatever the case may be, I knew I had to look for another solution—a simpler solution—and I needed to find one quickly. My team is close to the point of implementation on a brand new website design, very much inspired by the results of the survey we ran recently here on SPI.
Alex GetResponse is a good service too. They have a smaller customer base than MailChimp or Aweber but they are definitely on the right track. You should consider your own options that will help you decide. For example, pricing, growth, support, reliability, deliverability, spam filters, etc. Make a list of these factors to compare on your own, you will also find such analysis around the web but those analysis could be biased towards one of the service. So you better do it on your own.
Now, you can automatically send highly relevant emails encouraging them to buy the product or service they were considering. Customers who received multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one followup email, according to Experian. Try sending the first message one day after, a second message 48 hours after, and possibly a third message within three or four days of abandonment.
AWeber is a fantastic tool to have in your arsenal. As well as all the features that we have listed above, you will be able to view detailed reports to see how your; opt-in, click-through rate, new subscribers, etc. are performing, setup slit testing to see which of your opt-in boxes works most effectively, manage all your subscribers and much more!
You see, the people on your email list are your best customers. They have visited your site and found it interesting enough to subscribe for more content. For that reason alone, they are much more likely to listen to any offers you may send them (affiliate promotions, product sales, discount coupons, etc.). So, having a large email list can actually be quite profitable, which is why bloggers and website owners hold them in such high regard.
You can set up “rules” in AWeber to automatically segment your audience, but these rules simply subscribe or unsubscribe people from various lists. For example, when one person joins list B, they can be automatically unsubscribed from list A. This simple rule is particularly useful when you have a non-customer email list, and a customer email list.
With so many new things to contend with and trying to grasp the bigger picture, it is easy to forget that ..er, the newsletter (of some kind) has to be set up. So my “complaint” was that there was no reminder nor alert that I might want to set up a newsletter. A very useful and needful reminder/alert for a newbie! But one does not turn to Customer Support for that!
ConvertKit has been very forthcoming with their business development, and they even publish monthly income and stats. You can see the latest here and their real-time numbers here. Nathan took the company from a struggling side hustle, to an ever-growing successful company in about nine months once he dedicated his attention to it and made it his focus (yes, this is why I always talk about the importance of focus!!).
I am not signing up for an account so I don't know exactly how the API works, but if I were setting up an iPhone App to work with this, I would use the rails plugin. Rails gives you JSON communication for free (IE no extra work required) http://guides.rubyonrails.org/layouts_and_rendering.html see section 2.2.9. Then use on IOS app use something like: http://code.google.com/p/json-framework/ to interact with that.
I was diligently serving my small (but growing) list with useful advice, information and excellent articles. I had great response from people in my list and I was extremely careful to send useful information related to my niche. Why do they think I am a risk ? I don’t know as the Chimp wouldn’t say ! Maybe they are doing too well and they need to cut down the number of their customers
An affiliate product is created by someone else but you can promote it to your list and earn a commission on every sale you make. When promoting an affiliate product to your list you don’t want to just promote any kind of product just to make a quick dollar. Remember the effort you out into building a list of raving fans that know, like and trust you.
We created Newbie Classes as the 'go to' place for all your internet marketing training needs. We know what it's like to be a struggling beginner without help or answers. This why we created an entire membership dedicated to bringing you all the knowledge and help you need so you can watch the videos in your own time, learn at your own pace and achieve great results!
Creating separate lists allows you to segment your subscribers. So, for example, I would never send a message to subscribers on my IE Publishing the same messages I send to those on the Get a Mobile Career. Different group of folk. Those on the IE Publishing publishing list are interested in my fiction (mostly romance novellas); not in affiliate marketing. Here’s an explanation for each box on this page.
On the other hand, you have pointed out a problem that Aweber should address and that is their training and instruction materials. They should definitely have better video and written tutorials on how to use everything. And while I found the ‘get started’ webinar extremely helpful, years ago, you shouldn’t have to get on a webinar to learn about the product. At the very least, they should record one of those webinars so you can just click and watch any time you want!
Use personalization. Personalizing the content of your emails (depending on your segment from Chapter 3) will make it so much more relevant and valuable to them. Personalization goes beyond sticking your subscriber’s first name into the email. You need to tailor the actual content of the email to address their needs. For instance, an online retailer will find it much more valuable to read an email with the subject line, “How to build backlinks to your eCommerce store” than just a generic subject line, “How to build backlinks.”
have you ever looked at convertkit.com. I read about it from Pat Flynn at smart passive income. He started on aweber and went to infusionsoft because thats what all the big guys use. It’s very expensive. Then he found convertkit and it sounds like it worked for him. I have tried both aweber and mailchimp in the past and I ended up not using either one because I found it pretty time consuming to get right. I guess my point is there are a lot more options than just mailchimp and aweber. Something to think about for an update to email marketing.
Even if you've imported an existing list of contacts, you'll still want an easy way for new fans to join your email list. AWeber's sign up forms provide the perfect solution. Create a simple sign up form for your website, and if you don't have a site, we'll host it for you. Grab the link to your AWeber form and share it on Facebook, Twitter, LinkedIn, or wherever your audience is.