What I like about Mailchimp is that you can setup autoresponders such that only a subset of your email list will receive your follow-up emails based on when they signed up for your newsletter. For example, if I only want recent subscribers from the last month to receive one of my autoresponders, I can simply specify this using MailChimp’s autoresponder interface.
“As my list has grown, I’ve just remained focused on the next metric right ahead of me. First it was just to hit 200 subscribers, then 300 subscribers, then 400 subscribes. Eventually the goal was 1,000 subscribers, then 2,000 etc. etc. As I’ve gone past 10,000 and 20,000 and beyond I’ve actually started to focus more not on the sheer number but on engagement.” – John Corcoran, Smart Business Revolution
We hope that you’ve found this email marketing guide useful. As you can see, with a couple of smart moves, you can create a cycle in which your mailing list is continuously going to grow. As the market is constantly changing, remember to use one of the abovementioned tools, as they will make it much easier for you to test, experiment with and optimize your email strategy for the best performance.
Even if you have millions of followers on Social-media platform, you don’t really own your readers. By owning I meant here is; you don’t know if your social media follower is going to see your updates or not. Whereas Email is more of a personal thing and everyone including me checks it every day. Email is the best way to reach out to your subscriber and I have a few success stories to share with you, which I will be sharing in few days.
I love Aweber! Have been using them for about a year now. I still use Feedburner for subscribers but I use Aweber for my newsletter and five-part drip campaign. It’s worked well for me and my readers are highly engaged. In 2010 I did a short e-course and that worked well. The next step for me is to find ways to create more ever-green content and build it into the newsletter and think about another ebook for sale (as in the process you described) or another e-course.
Email marketing has the highest conversion rates of any marketing channel. In fact, sixty-six percent of online consumers made a purchase after receiving an email marketing message — which is more than social and direct mail, according to the Data & Marketing Association. And transactions from email are three times more profitable than those made on social media, reports the global management consulting firm McKinsey & Company.