I do agree that you should not build your business on free entirely. However, I also agree that if you are a small blogger or a non-profit organisation it is nice to save some money as you do not earn much. I’ve actually been using Mailerlite forever free plan until I’ve learned to comunicate with my audience and grown my business a bit to finally pay some money for newsletter service. You can check their quick comparison to MailChimp here: https://www.mailerlite.com/mailchimp-alternative That’s my personal alternative to MailChimp. Cheers!
You see, the people on your email list are your best customers.  They have visited your site and found it interesting enough to subscribe for more content.  For that reason alone, they are much more likely to listen to any offers you may send them (affiliate promotions, product sales, discount coupons, etc.).  So, having a large email list can actually be quite profitable, which is why bloggers and website owners hold them in such high regard.
We make every effort to ensure that we accurately represent these products and services and their potential for income. Earning and Income statements made by our company and its customers are estimates of what we think you can possibly earn. There is no guarantee that you will make these levels of income and you accept the risk that the earnings and income statements differ by individual. As with any business, your results may vary and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. The testimonials and examples used are exceptional results, which do not apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. There is no assurance that examples of past earnings can be duplicated in the future. We cannot guarantee your future results and/or success. There are some unknown risks in business and on the internet that we cannot foresee which can reduce results. We are not responsible for your actions. The use of our information, products, and services should be based on your own due diligence and you agree that our company is not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information, products and services. 
Email #2, sent to subscribers a day later, pitched my eBook study guide. I had explained that it was everything they needed to know to pass the LEED exam, conveniently packaged into a printable PDF file and delivered immediately upon purchase. The link in the email sent people over to my sales page, which had a lot more information on the features and benefits of the product.
Let me say right out of the gate, that I would still recommend Aweber to business owners. It’s a great solution and is well regarded in the industry, particularly for their rigour of asking for the double opt-in to minimize spammers and assure permission (this is where a subscriber has to confirm via email that they do in fact want to receive information). It’s reasonably priced, and has many of the basic features needed to do good email marketing. MailChimp is comparable too – however, despite my love for their awesome branding, it lacks features that even Aweber has down. It’s great for a basic business owner.
Avoid jargon, buzzwords, and acronyms. Writing copy for emails or landing pages is different than writing the academic research paper. Marketers should cut down on flowery language wherever possible. Use a conversational tone. Check your text with the Hemingway App. Don’t worry; replacing big words with common synonyms won’t make you look uneducated. Most people in the United States read at a 7th-8th-grade level.

Promise me one thing: when you hit a question or a problem, you won’t let it stop you. Questions will come up. A great place to ask those questions is in the Smart Passive Income Community Facebook group. This closed Facebook group is made up of both new and established online entrepreneurs from the SPI audience. It’s welcoming and supportive—the perfect place to find help to keep you moving.


Let your recipients know what you want them to do (sign up for a trial, claim a discount, etc.). An ideal call to action should draw attention, be clear and, of course, be clickable. Design a big button, so it’s easy to click on mobile devices. If your email is long, add another call to action, so your subscribers don’t have to scroll to find it. Make a CTA copy compelling.

I asked him several other questions and he took me deeper into the software to show me some cool automation tools and how tagging and segmentation worked. He also took me into the analytics and even some of the early integrations ConvertKit has with companies like Gumroad, which make it incredibly easy for me to new link customers of The Smart Podcast Player to a “course” in ConvertKit to send them a pre-written autoresponder series.

Signup Forms: You can create a signup form for your website using one of hundreds of provided templates. There are many options for customization. Select from various form styles: inline, pop-over, pop-up, or lightbox. All utilize responsive design and will scale to mobile devices. You can also toggle Facebook sign-in, choose from several “Thank You” page options (including standard, audio, video, and no page), and select tracking options. AWeber provides both javascript and HTML code options, or if you just want to host your form with AWeber, they’ll do that too. You can also put a signup form on your Facebook business page.

We make every effort to ensure that we accurately represent these products and services and their potential for income. Earning and Income statements made by our company and its customers are estimates of what we think you can possibly earn. There is no guarantee that you will make these levels of income and you accept the risk that the earnings and income statements differ by individual. As with any business, your results may vary and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. The testimonials and examples used are exceptional results, which do not apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. There is no assurance that examples of past earnings can be duplicated in the future. We cannot guarantee your future results and/or success. There are some unknown risks in business and on the internet that we cannot foresee which can reduce results. We are not responsible for your actions. The use of our information, products, and services should be based on your own due diligence and you agree that our company is not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information, products and services. 

Very interesting indeed. I am currently using MailChimp and reading through this article, I am wondering when it was written as features have changed in MC, the tracking has more than is mentioned here, there is now a visual drag and drop editor to create custom campaigns, etc. I am not familiar with aweber but maybe some things have also changed on their side. Maybe we’d need an updated version of this article, along with a DATE of when the comparison was made.


As with most ESPs, you’ll need to certify that any list you upload is permission-based and conforms with the provider’s anti-spam policies. AWeber takes this a step farther than some. You will need to enter the source of the email list when you upload it, and AWeber requires confirmed opt-in for all addresses. This means your first email will have to be a request for your subscribers to confirm their subscriptions. Anyone who doesn’t confirm can’t be on your list. (AWeber does allow some exceptions to this rule if you have a list that has already gone through confirmed opt-in with another ESP.)

Aweber is another favorite tool that is aimed at small and mid-sized businesses. It also packs an enormous amount of features, making it an outstanding email management software tool. Automation, tracking and template building are all easy to perform with this tool, earning it a place on this shortlist. It can also be easily integrated into all types of websites.
Here at ShoutMeLoud, I use a combination of Aweber + Feedburner to maintain my Emailing list. Aweber is paid, and Feedburner one the other hand is free. Though, I prefer a paid auto-responder service, as it gives me more control and more features. There are many other popular Email autoresponder services for bloggers out there, for example, GetResponse, MailChimp. I landed with Aweber because it’s one of the highly recommended services, and after using it for almost a year, I still in love with it.
Variations of “Hello {!firstname_fix}” have become the norm in email marketing, not the outlier. Because of that, it’s losing its effectiveness. You can still use name personalization, but you also want to think about going a step further. At AWeber, we recommend segmenting your audience and sending each segment tailored messages with unique subject lines.
Here are two guides I mention in the video. When you’re ready to create an ebook, my guide Ebooks the Smart Way will walk you through the process. I also highly recommend picking up a copy of the book Ask, which will teach you how to ask the right questions of your audience. [Full Disclosure: As an affiliate, I receive compensation if you purchase Ask through the link to the right.]
AWeber finds a healthy balance between ease of use and robust functionality. There are some nice features — particularly in the autoresponder realm — but navigation is intuitive enough that I was able to perform basic tasks without looking up tutorials. When I did find myself at a loss and turned to the online help resources, I was quite impressed with the range and scope of guidance available.
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